Artificial intelligence is here, but how much is too much when it comes to your MBA application?

This week, host Zach Fernebok sits down with Loubna Bouamane, founder of Admission Concierge and former Director of MBA Admissions, to explore the nuanced role AI now plays in business school applications. From brainstorming essays to managing deadlines, AI tools like ChatGPT can support candidates, but there's a fine line between using AI and outsourcing your voice.

Loubna shares the real risks of overrelying on AI, explains how admissions teams are adapting to this new landscape, and offers actionable advice on preserving authenticity in an increasingly automated world. If you're considering using AI in your MBA journey (or already are) this episode is your guide to staying smart, ethical, and unforgettable.

Admission Concierge: https://admissionconcierge.com/

1. AI can help, but it can’t (and shouldn’t) tell your story.
Using AI for structure, grammar, and idea generation can be helpful, but outsourcing your personal voice leads to generic, shallow, and forgettable applications.

2. Authenticity is your biggest competitive edge.
Admissions officers can spot essays that lack real reflection. What stands out isn’t perfect prose. It’s self-awareness, emotional honesty, and clarity of purpose.

3. Schools aren’t anti-AI. They’re anti-fake.
Top programs are updating their policies to emphasize ethics. Many condone AI for brainstorming, but warn against using it to write essays or letters of recommendation.

4. Interviews and real-time assessments are gaining importance.
Expect more behavioral, values-based, and spontaneous prompts as schools look to assess consistency between your written and spoken narrative.

5. Use AI wisely: treat it like a project assistant, not a ghostwriter.
Smart uses include organizing deadlines, shortening essays, or improving clarity, not generating full drafts or making up content.

00:55 - The Beginning of AI in Applications

02:48 - The Role of AI in Application Strategy

05:29 - Common Uses of AI by Applicants

09:45 - Business School Response to AI

12:03 - Smart and Responsible AI Usage

12:54 - The Risks of AI in Applications

15:09 - The Importance of Authenticity

17:45 - Strategies for Authentic Writing

18:51 - Exercises for Developing Personal Narratives

20:50 - Real-Life Examples of Authenticity

22:53 - Future of Admissions in the Age of AI

24:31 - Final Thoughts