Franchise Success Starts in Your Mind Why do some entrepreneurs build powerful businesses while others quit before the game even starts? In this Franchise Friday episode of Unemployable with Jeff Dudan, Jeff breaks down five mindset shifts every serious entrepreneur must embrace before starting a business—or signing that franchise agreement. This episode is based on Jeff’s original frameworks and 30+ years of entrepreneurial leadership. You’ll learn: How to test your real commitment (before you bet your future) Why an internal locus of control is your greatest asset How to subtract distractions to multiply your focus The power of regression analysis and bold vision-setting Why quitting is a habit—and how to break it

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00:00:00 Know Thyself: The Quit Test 00:02:55 Mindset: Internal vs External Control 00:05:50 Focus: Subtract to Multiply 00:08:46 Speak a Bold Future: North Star Leadership 00:11:41 Perspective: Failure Is Not Fatal #EntrepreneurMindset #FranchiseOwnership #JeffDudan #FranchiseFridays #BusinessStrategy #LeadershipDevelopment #Unemployable #Podcast

What separates high performers from the rest? In this episode of Unemployable with Jeff Dudan, Jeff sits down with Aaron Salko—global sales leader and author of The Ninth Stratum—to break down the science of human performance. From fear and routines to the 9 levels of mastery, this episode delivers a roadmap to elevate how you lead, parent, think, and show up in life. Aaron shares lessons from coaching Fortune 100 executives, creating high-performance frameworks, and even writing a children’s book with his daughter. Learn how standards, self-awareness, and subtracting distractions can unlock the next level of your potential. 🔥 Topics Covered: The 5 categories of human performance How to build your “return on intention” Why fear isn't your enemy The real reason most teams underperform What entrepreneurs must do to win 📘 Grab The Ninth Stratum and follow Aaron Salko: @ninthstratum A

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Connect with Jeff Dudan

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Join us at Homefront Brands. Build your own business starting here: 🔗 Homefront Brands

Here are a list of Homefront Brands: Temporary Wall Systems

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Roof Scientist 00:00:00 Intro: Who is Aaron Salko? 00:01:00 Boogers Have Feelings Too - Writing With His Daughter 00:03:00 Building a Career on Performance Psychology 00:06:00 What Makes Someone a “High Performer”? 00:09:00 Standards vs. Goals in Life and Business 00:13:00 The Science Behind Meal Prep & Fueling Focus 00:16:00 The Five Daily Wins of High Performers 00:19:00 Morning Journaling and Flow State 00:22:00 How Alcohol Impacts Courage & Performance 00:25:00 The 5% Difference Between Good and Great 00:28:00 Accidental vs. Intentional Impact 00:30:00 Coaching Composure & Fixing Underperformance 00:34:00 Transitions: How High Performers Reset Between Roles 00:38:00 Teaching Leadership Through Sports 00:41:00 The Role of Fear in Personal Growth 00:45:00 Triggering Change in Underperformers 00:49:00 The Nine Stratum Framework Explained 00:53:00 Why Teaching is the Fastest Path to Mastery 00:55:00 Subtraction Over Addition: Jeff’s Framework for Focus 01:00:00 Skill Process Breakdown & Mental Preparation 01:03:00 Jeff on Discipline Listening & Michael Reddington 01:06:00 Leaders Deserve the Teams They Build 01:08:00 Final Thoughts on Systems, Performance & Change 01:10:00 Aaron’s Curveball: Starting Over with a Purpose 01:11:00 Final Message: The Power of Kindness #HighPerformance #LeadershipDevelopment #EntrepreneurMindset #JeffDudan #AaronSalko #FranchiseLeadership #UnemployablePodcast

Are you ready to step into the arena? In this power-packed episode of Franchise Fridays, Jeff Dudan breaks down why every franchise owner must be the face of their business. He shares real-world stories, tactical leadership tips, and lessons from decades of experience in franchising. Discover how to: Create reputational lead flow (no more buying weak leads) Attract and retain top talent in your local market Build meaningful partnerships with suppliers, banks, and agencies Eliminate business latency through leadership clarity Train like a business athlete—physically, mentally, and strategically Build a business that reflects your energy, intention, and vision This episode is your wake-up call if you're considering franchise ownership or already in the game. It’s not about managing—it’s about leading. 👉 Stay sharp. Stay focused. Stay unemployable in the best way possible.

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FREE COPY of Jeff's Book DISCERNMENT

Check out Jeff's AI Clone!

Also check out this super rad software to make an AI clone of yourself! We made one of Jeff Dudan and everyone loves it at the office. Design your clone here!

🔗 Homefront Brands

Other Helpful Links:
🌎Visit us on LinkedIn

💻Join and be a part of On The Homefront

Connect with Jeff Dudan

Follow Jeff Dudan on Instagram

Join us at Homefront Brands. Build your own business starting here: 🔗 Homefront Brands

Here are a list of Homefront Brands: Temporary Wall Systems

Top Rail Fences

Window Hero

The Designery

Roof Scientist 00:00:00 Why You Must Be the Face of Your Franchise 00:02:28 The Power of Reputational Leads 00:04:56 Building Capacity and Retaining Talent 00:07:25 Leveraging Your Support Community 00:09:53 Leadership Roles That Drive Growth 00:12:21 Franchise Ownership: A Beautiful Struggle #FranchiseFridays #Leadership #FranchiseOwnership #JeffDudan #HomefrontBrands #Entrepreneurship #BusinessGrowth