『Under the Influence with Terry O'Reilly』のカバーアート

Under the Influence with Terry O'Reilly

Under the Influence with Terry O'Reilly

著者： Apostrophe Podcast Network
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 Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

Hosted on Acast. See acast.com/privacy for more information.

Apostrophe Podcast Network マーケティング マーケティング・セールス 社会科学 経済学
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  • Gone in 60 Seconds: Crazy Automobile Stunt Commercials

    Gone in 60 Seconds: Crazy Automobile Stunt Commercials
    2025/06/14

    Dramatic car stunts are not just the stuff of movies.


    They’re also the stuff of car commercials.


    We’ll talk about one ad where skydivers risked their lives spelling out the word “Honda” in the sky, a commercial where a car speeds on the roof of a skyscraper, and a story about a car that was dropped from an airplane - and the parachute didn’t work.


    Hosted on Acast. See acast.com/privacy for more information.
    続きを読む 一部表示
    27 分
  • Yes I Can: Marketing to People with Disabilities

    Yes I Can: Marketing to People with Disabilities
    2025/06/07
    This week, we explore how advertisers market to people with disabilities. Disabled people are usually ignored in advertising campaigns. Yet people with disabilities control half a trillion dollars in spending money.We’ll look at four powerful campaigns that not only feature people with disabilities, but these commercials are disrupting the public’s negative perceptions of the disabled.

    Hosted on Acast. See acast.com/privacy for more information.
    続きを読む 一部表示
    28 分
  • Brand Envy (2025)

    Brand Envy (2025)
    2025/05/31

    This week, it’s our annual Brand Envy episode.


    We look at four brands that I admire.


    One is a cosmetics empire started by a woman in an era when women couldn’t even vote.

    One is a band I have a soft spot for.

    Another is a family-owned business that has lasted 88 years.

    The fourth is a TV show that broke records.

    And they all have one thing in common – they succeeded against all odds.

    Hosted on Acast. See acast.com/privacy for more information.
    続きを読む 一部表示
    27 分

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