Big 12 media days ignite fierce discussions on NIL deals and conference realignment, prompting the question: Are these recent changes fundamentally altering college football's landscape? Parker Ainsworth and JT Wistrcill take a deep dive into the far-reaching impact of Name, Image, and Likeness (NIL) on recruitment strategies. They explore the diverse and often conflicting viewpoints of coaches, highlighting the growing need for comprehensive regulation in this new era of college athletics. The hosts meticulously analyze the Big 12's ambitious expansion plans, focusing on the integration of new powerhouses like the Houston Cougars and Utah Utes. They examine how these additions will reshape the conference's competitive balance and overall standing in the college football hierarchy. Ainsworth and Wistrcill offer an in-depth breakdown of the proposed changes to the College Football Playoff format, discussing the potential implications for the Big 12's championship aspirations. They weigh the pros and cons of the new system and speculate on how it might alter team strategies and fan experiences. In a compelling segment, the duo presents a hypothetical championship matchup between Utah and Houston, dissecting the strengths and weaknesses of both teams. They spotlight key players who could make a difference, including the dynamic Devin Dampier and the promising Conner Weigman, offering listeners a tantalizing preview of potential future clashes. The episode also features expert analysis on the shifting power dynamics within the Big 12, exploring how traditional powerhouses are adapting to the influx of new talent and the changing financial landscape of college sports. Listeners can expect insider perspectives, bold predictions, and thought-provoking discussions on how these seismic shifts in college football will affect their favorite teams, rivalries, and the overall fan experience in the coming seasons. Tune in for an episode packed with insider knowledge, spirited debate, and unparalleled insight into the evolving world of Big 12 football. 0:00 Intro: NIL dominates Big 12 media days 3:45 Coaches call for NIL regulation and tampering rules 7:16 Debate over playoff format and conference parity 10:48 Big 12 pushes for 5+11 playoff model 14:25 Importance of brand power in college football 18:29 Big 12's competitive potential in expanded playoff 22:33 Analyzing potential Houston vs Utah matchup 26:20 Closing thoughts on Big 12 media days Be sure to follow and subscribe to Locked On Coogs to hear the latest on all things Houston Cougars, wherever you get your podcasts!

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