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You’ve built the experience—now let’s turn it into freedom.

In this episode of The Heart-Led Business Show, I had the absolute pleasure of sitting down with Sam Lee, visionary founder of IndeCollective, who’s helped over 750 mid-career professionals build heart-led consulting and coaching businesses that scale their impact, income, and independence.

We unpack what it really means to run a business that’s driven by purpose and results—and why so many professionals underestimate the value of what they already know. Sam doesn’t just drop inspiration—he gives you the framework and proof that it’s possible to do meaningful work and live life on your own terms.

🎧If you’ve ever felt stuck between “what you’ve built” and “what’s next,” this episode is your permission slip—and your roadmap. Hit play and let’s go.

Key Takeaways

• Build a business that gives you more: Impact, Income & Flexibility
• Why your experience isn’t enough—and how to turn it into true expertise
• The four ingredients for building a better business (spoiler: one of them is YOU)
• The magic of niching down (and how it actually expands your reach)
• Value-based pricing: how to charge what you’re worth and feel good doing it

About the Guest
Sam Lee is the founder of IndeCollective and a champion of career freedom. A former exec at Goldman Sachs and WeWork, Sam helps professionals turn their expertise into thriving consulting businesses. Through IndeCollective, he’s helped 750+ mid-career pros earn more, create impact, and work on their own terms.

Additional Resources

• Website: www.indecollective.co
• LinkedIn: www.linkedin.com/company/indecollective
• Instagram: www.instagram.com/indecollective
• X: x.com/indecollective
• Podcast: https://indecollective.co/publication/

📌Explore the Dialogue’s Treasures: Tap here to delve into our conversation. https://tinyurl.com/ep96-sam-lee

📌Up Next: Step into the world of Shahada Karim, a wellness visionary and former broadcast journalist who blends plain speech with purposeful action. Through movement, mindfulness, and community, she helps others fall in love with themselves and live vibrant, healthy lives from the inside out.

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