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You know the feeling—you've just had an incredible coffee chat with a prospective client. They loved your energy, called you inspiring and you walked away thinking, "This could be something amazing." But then... nothing. Radio silence. Another lovely conversation that leads absolutely nowhere whilst your calendar stays frustratingly empty. In this episode, we're tackling the uncomfortable truth: you're probably brilliant at building connections but not quite as good at converting them.

The problem isn't that people don't value you—it's that you never invite them to go deeper. They're actually waiting for you to show them how. I share the story of a client who was having amazing conversations but freezing at the critical moment of transition. Once she shifted from fear of appearing salesy to simply extending a gracious invitation, she gained two new clients within a week. What you need isn't more connections; it's conversion.

I'm sharing five practical strategies for moving into a more human-to-human sales approach that feels authentic, beautiful and even fun. We'll explore how to be crystal clear about your value, lead with curiosity over pitching, create inviting opportunities, follow up with grace and show up as your true self. I like to think of it as finding someone who wants to dance with me—not selling, but seeing if we're meant to move together. Because at the end of the day, it's the cash in your bank that pays the bills and keeps your business in business.

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