If you’ve ever felt like your content isn’t landing—or like you’re just posting because you “should”—this episode is for you.

In Day 2 of the Creator Brand Mini Series, we’re talking all about how to create content that actually connects with your audience. The kind that builds trust, sparks conversation, and makes people say, “I’ve been waiting for this to show up in my feed.”

I’ll walk you through:

• Why most service providers are stuck in the “how-to” content loop

• How to shift from recycled tips to content that reflects you

• The 3–5 Content Conversations your brand should be rooted in

• What a signature content series looks like (with examples)

• How to go from “day in the life” to unselfish storytelling that invites your audience in

Plus, you’ll walk away with a super practical next step to help you start creating connection-driven content—without the pressure to overshare or become someone you’re not.

✨ Open up Day 2 of the free Notion workbook to define your Content Conversations and map out your own signature series.

Links mentioned:

• Get the free Notion workbook: HERE
• Ready to build a content strategy that actually feels like you? Get early access + $400 off when you join the Social Re-Brew WAITLIST.

If your content has felt stale, uninspired, or like you’re just posting to post… this episode is for you.

We’re kicking off Day 1 of the Creator Brand Mini Series by talking about one of the biggest shifts you can make in your business: going from just being a service provider to building a creator brand that actually connects with your audience.

In this episode, I’m breaking down what that shift really looks like, why just showing your work isn’t enough anymore, and how to start becoming the face of your brand—even if that feels a little scary at first. I’ll also share a few real-life examples (like a wedding photographer client and a rebrand inspired by The White Lotus) to show you exactly how this plays out in action.

Plus, you’ll walk away with a tangible next step to help you define your brand voice, values, and what you actually want to be known for—using the free Notion workbook linked below!

Open up Day 1 of the Notion workbook and fill out your Ideal Creator Brand—this will be the foundation we build everything else on.

Links mentioned:

• Get the free Notion workbook: HERE
• Ready to build a content strategy that actually feels like you? Get early access + $400 off when you join the Social Re-Brew WAITLIST.

Hey there! It’s been a minute since a new episode dropped, but I’ve been working behind the scenes on something super exciting—a refreshed version of my signature offer, The Social Re-Brew.

To kick things off, I’m launching a 3-part podcast series next week called "Building Your Creator Brand as a Service Provider."

It’s for the creatives who are ready to stop winging it with their content and start building a strategy that actually feels aligned, personal, and doable.

In the series, we’ll cover:

✔️ What it really means to build a creator brand
✔️ How to create content that connects and builds a community-obsessed brand
✔️ And how to map out a content plan that supports your lifestyle (and actually feels fun to follow)

There’s also a free Notion workbook to help you take action as you listen, plus a few bonus resources I’m only sharing with my email list.

Want early access + a waitlist-only discount for The Social Re-Brew relaunch? Join the waitlist here—can’t wait to share what’s coming with you!

P.S Make sure you’re also on The Social Sip Newsletter so you don’t miss a thing!

Thinking about moving your business abroad but worried about how to keep things running smoothly? In today's episode, I sit down with Claire French, founder of Claire Elizabeth Co., to talk about how she scaled her operations consultancy while relocating from the U.S. to Australia.

Claire shares:

• How she went from a $5/hour VA to running a thriving global business
• The systems every entrepreneur needs to scale without burnout
• How to balance automation with a high-touch client experience
• The biggest mistakes business owners make with their operations—and how to fix them
• How to build a network & attract clients in a new country
• Tips for staying organized across different time zones

Whether you’re planning a big move or just looking to simplify and scale your business, this episode is packed with actionable takeaways!

Connect With Claire:

• Instagram
• Website

Other Links & Resources:

• Get a Done-With-You Instagram Strategy with The Social Re-Brew
• Freebie: Kickstart Your Social Media Management Business
• Connect with Shannon on INSTAGRAM
• Shannon's WEBSITE
• Save $50 on your Social Media Management Contracts using code SHANNON22
• Get 50% off your Flodesk Subscription
• Save 20% off your first month or year of Dubsado
• Traveling abroad? Get nomad insurance with SafetyWing

If you enjoyed today’s episode, it would mean the world if you could take a moment to rate, review, or follow the podcast—it’s truly the best way to support the show and helps me continue bringing you more value-packed episodes!

💛 Thank you for being part of The Tropical Social Community!

XO, Shan