As attendees navigate a trade show floor they're bombarded with sights, sounds, and activities vying for their attention. So in this whirlwind of stimuli, how can your exhibit rise above the chaos and leave a lasting impression?

Experience design expert Mat Duerden teaches both college students and corporate marketers how to craft memorable, meaningful, and transformative experiences. (He literally co-wrote the book on Designing Experiences!)

In this episode, he shares strategies to transform your trade show exhibit into an experience that resonates long after the event has ended by:

• Recognizing the intersection between storytelling and experience design
• Captivating and engaging trade show attendees (like a boy with a hummingbird)
• Starting with the desired reaction and work backwards
• Shaping the experience by mapping it out
• Understanding the importance of micro-experiences

Lately I've been having a lot of conversations around booth staffing.

Exhibit managers tell me they're frustrated about how their team behaves in the booth – or whether they even show up at the appropriate time.

Attendees are annoyed that staffers pounce on them or shove materials at them as they pass by the booth.

Now these aren't new challenges by any means. Bad booth staff may be an ongoing problem for many exhibit team leaders (even you) – but it's not unsolvable.

Over the years, I've worked with many exhibit teams to improve their booth staff behavior. I've also done a number of previous blog posts and podcast episodes with booth staffing tips.

So for this episode, we're diving into the Trade Show Insights archives for some booth staff strategies.

For years I’ve been hearing all the buzz about IMEX, but never had the opportunity to experience it first-hand until this year.

IMEX is often referred to as the mega-conference & trade show for the events & incentives industries. And it definitely can be overwhelming for a newcomer. I spent the first couple of days feeling breathless … trying not to miss any must-see sessions I had bookmarked or in-booth activities that sounded creative and fun.

I was there primarily to capture and record ideas for YOU – to be the eyes and ears for all my podcast listeners, followers and clients.

So now that I’ve had a window of time to process and reflect on all my photos and notes, I’ve put together a list of ideas gathered and lessons learned during those four days in Vegas (both good and bad).

Many exhibitors face a disconnect – the marketing team works hard to design an engaging and interactive exhibit that attracts crowds, but the sales team feels it’s not delivering the right type of leads.

How can you bridge that divide?

Teresa Lopez has a lot of experience getting both of these teams working together. In this episode, she shares some of her favorite strategies for how to:

• Get sales to see you (the marketing or exhibit manager) as part of their team
• Find the overlap to create the right in-booth talking points
• Design booth activations and experiences that are relevant
• Use lead gathering methods that streamline follow-up

You may not spend a lot of time thinking about vendor selection when it comes to your exhibit or event, but that could cost you.

Having vendor partners you can trust will make your job so much easier. But on the flip side … working with a bad one could spell complete disaster!

Evan Babins knows how to find and build relationships with trusted vendors, and in this episode he shares his expert tips on:

• What to look for in a potential vendor (and what to avoid)
• How to leverage existing vendor relationships
• Why you should consider yourself the quarterback for your exhibit or event
• What to do when things go sideways
• Where to look for great vendors

Ever been the unhappy victim of a slimy sales pitch? (Haven’t we all!)

Want to make sure you never come across that way?

Then you’ll want to take careful notes as you listen to my conversation with sales expert Aleasha Bahr, who believes there’s a much better strategy for those in-booth sales conversations. (Hint: It’s NOT all about selling!)

She’ll guide you step by step how to:

• Seamlessly weave your pitch into the conversation
• Put everything in context for each person
• Handle objections in a totally new way
• Create a more natural follow-up approach

When you’re at a trade show, it’s easy to get focused on simply gathering leads or generating sales – short-term results.

But beyond that, are you building meaningful connections that can lead to future business or open doors to other exciting opportunities?

I know I’ve made some of my best client and friend connections at a trade show. Perhaps that’s how you and I first met!

In order to meaningfully connect with someone – whether that’s a customer, neighbor, coworker, or anyone else – you need to focus on a few basic things. Together, these actions guarantee more effective communication and demonstrate your interest in the other person.

Earlier this year, I attended a workshop on how to market like Taylor Swift, and let me tell you … there are a wealth of insights you can learn by studying this multi-award-winning, stadium-packing music legend.

And it really doesn’t matter whether you know a single one of her songs (I’m only familiar with a few myself). We’re going to break down the strategies she uses to create raving fans who can’t wait for her next album debut – and how you can put each of these to use in your trade show marketing.