Hi friends, welcome back to the podcast. I’m excited to share this episode with you because I'm hearing from a lot of people that they would like to market their social selling business in other ways aside from social media. 

Before I dive into this episode’s topic, I want to share some exciting news! I’m taking on new podcast coaching clients. So, if you’ve ever thought about starting a podcast, then you’ll want to check out the link in the show notes to schedule a call with me. 

Have you thought about creating a podcast to grow your business? You’ve thought about it many times but perhaps you get stuck on the technical stuff or maybe even what to talk about on your podcast? I totally understand as I’ve been there too! I’ve got good news for you though! I’m offering podcast coaching and if you’d like to learn more about it, there’s a link in the show notes you can click on and learn more about it. Let’s connect and get you started on upping your brand and rocking out your sales. Click here to learn more.

First, I want to talk about the end results you are trying to achieve. I’m going to assume one of your end results is to grow your sales which means you need to create return buyers or find new customers. Aside from social media, what are some ways you can do just that? 

So, as I’m sharing these ideas, keep your end results you are wanting to achieve in mind.

I’m going to talk about email marketing, blogging and podcasting and how you can use these mediums as ways to grow your sales. But before I jump into the details, you need to know one thing. Utilizing these strategies requires consistency of action and testing and retesting ideas and content. This isn’t start a blog or podcast and voila, instant overnight success. These methods take time and patience. But if you’re in this for the long haul of growing your direct sales or social selling business, then you should be good to go with this notion. 

Each one of these ways to market will include one thing - a lead magnet. A lead magnet is a valuable service or piece of content that you create that your customers then exchange their email address or phone number in return for that content. It’s then up to you to send them the content you’ve created. I want to encourage you to start thinking about what lead magnets you want to create for your ideal customer. Lead magnets can be anything as long as they offer value or help solve a problem. Checklists, planners, recipes, workouts, business tips, templates, etc. 

First up is blogging. Blogging is self-publishing content on owned property which would be your website and blog. It’s writing content, sharing pictures, and other media that’s self published. Is blogging still a thing? Heck yes! Blog posts can be optimized to rank on google search engines. This is how people find you on the internet. Now I'm not a blogging expert or pro but I’ve created success with my few blog articles. When you write up a blog post, you’ll want to include your lead magnet in the text. I’m sure you’ve seen examples of this when you’ve read your favorite bloggers' content. 

People get on google every day looking for solutions to their problems. You will want to craft your blog posts to solve those problems. Write good SEO content and eventually your people can find you. This takes time and patience, but it is doable. Here’s a FREE course on getting started with blogging.

Next up is Podcasting. You will drive traffic to your website with audio content. This is similar to blogging yet you’re doing it all on audio. Share value, offer ideas and support, and create calls to action. If you listen to my intro, midroll and outro, you’ll hear my CTAs or calls to action. I’m inviting you to engage...