In this episode of Thoughts from the Greenhouse, host Renée Wills (Co-Founder and Client Lead at Brick City Greenhouse) is joined by our SVP of Omnichannel Marketing, Todd Greene, along with special guest Mehrnaz Campbell, founder and CEO of Cheemia and author of The Omni Advantage: Accelerating the Behavioural Change with Omnichannel in Pharma Sales Engagement to discuss how pharma organizations can accelerate omnichannel behavioral change by truly partnering with their sales teams.

Whether you’re in marketing or sales, this conversation will give you practical insights to boost engagement and impact.

Here’s what you’ll learn:

• Why sales teams often don’t use new marketing programs, materials, or tech—and how to fix this mindset

• The critical importance of relevance and co-creation in content development

• How to close the digital gap and drive measurable revenue growth through better omni (not just channel) strategies

• How to use mindset shifts and training tips to empower sales reps and ease the adoption of new digital tools

• The value of empathy, feedback loops, and keeping things simple for real collaboration and results

Don’t miss this candid and actionable episode—perfect for pharma marketers and field teams looking to win in today’s hybrid world!

In this episode of Thoughts from the Greenhouse, we dive into career growth journeys within the healthcare marketing industry. Renée Wills, BCG Co-Founder and Client Lead, hosts an engaging discussion with two seasoned marketing professionals: Cassidy Crook, Head of US HCP Marketing at Calliditas Therapeutics, and Patrick Aldworth, Head of Marketing Strategy at Motivv Health Studios.

Explore the diverse paths these industry leaders have taken, as they each share personal stories and insights about switching roles, navigating corporate cultures, and the lessons they’ve learned from their unique career trajectories. From moving between pharmaceutical marketing and advertising roles to understanding how company culture and structure influence your work, our guests shed light on important considerations for career advancement.

Whether you're contemplating your next career move or seeking advice on how to make a transition between industries, this episode provides valuable perspectives on maintaining a dynamic and fulfilling career in healthcare marketing.

Join us for a thoughtful discussion on career growth and finding your fit in the ever-evolving landscape of healthcare marketing. Tune in now on all major platforms, including YouTube, Apple Podcasts, Spotify, Amazon Audible, and iHeart Radio!

In Episode 7 of Thoughts from the Greenhouse, we dig into the transformative power of personal branding and how it can fuel your career growth. We are thrilled to have Sandra Graham-Mason, Senior Director of Oncology Marketing at Regeneron, and Renée Green, SVP Group Client Lead at Brick City Greenhouse, join our Co-Founder, Renée Wills, for this enlightening discussion.

Personal branding goes beyond professional expertise—it encapsulates the unique blend of skills and values that define who we are. This episode explores how self-reflection and authenticity are crucial in discovering and nurturing your personal brand, especially in leadership roles. Sandra, Renée, and Renée share invaluable insights into how staying true to oneself can have a lasting impact both professionally and personally.

Additionally, the conversation touches on overcoming workplace pressures that may conflict with your personal values, and the importance of blending personal and professional identities, especially in today’s hybrid work environment. They also discuss the necessity of continual evolution and self-improvement to remain relevant and effective in your career.

Don’t miss this inspiring conversation—like, follow, and subscribe to stay updated on more valuable tips for healthcare marketers!

In this episode of Thoughts from the Greenhouse, we explore navigating career evolution in today's hybrid work environment. Dana Smith from Calliditas Therapeutics joins Brick City Greenhouse leaders Renée Wills and Renée Green to discuss the benefits, challenges, and tips for advancing your healthcare marketing career in a remote or hybrid setting.

Tune in to Thoughts from the Greenhouse, Episode 5, as Todd Greene, SVP, Omnichannel Marketing at Brick City Greenhouse, illustrates what makes omnichannel such an agile approach to healthcare marketing. BCG co-founders, Renée Wills and Fred Kinch, join the conversation to reflect on their experiences using omnichannel marketing in pharmaceutical advertising.

Todd breaks down the practical significance of omnichannel (what it means exactly and how it differs from multichannel marketing). He offers insight and tips for best practices when employing an omnichannel methodology, and delivers valuable examples for marketers who are interested in pursuing an omnichannel approach at any stage.

Be sure to watch Thoughts from the Greenhouse, Episode 5, to expand your knowledge of omnichannel marketing, and how you can make it work for you.

In Episode 4 of "Thoughts from the Greenhouse", we explore key considerations for startup pharmaceutical companies when choosing an advertising agency for the first time. Brick City Greenhouse SVP, Client Lead Renée Green joins two of our co-founders, Renée Wills and Fred Kinch, to discuss.

As startup biotech and pharma companies approach their first product launch, they transition from primarily research & development organizations into more commercial companies. It is essential they select an advertising agency that understands the process of commercializing, as well as the multiple audiences with which a newly formed commercial entity needs to communicate.

The marketing needs of a startup company can be more intricate than those of a larger, more established pharma company, and it is important to engage an agency that has a deep knowledge of those needs. The right agency partner understands that commercializing for the first time poses numerous challenges, and that success depends on remaining efficient and flexible regarding budget, workflow, and beyond.

Tune in to Episode 4 for more tips about selecting an advertising agency for a first-time pharma launch.

Episode 3 of Thoughts from the Greenhouse (TFG) focuses on how pharma and biotech marketers can get the best creative work from their agencies. Fred Kinch, Ashley Schofield, and Renée Wills walk through the creative process, from creating briefs to creative reviews to concept testing and beyond.

An excellent creative brief starts this process off with a bang. This step is the best opportunity to make sure you, as a marketer, and your agency have a meeting of the minds about the direction of the campaign.

Your agency should understand that the creative process is collaborative and iterative, and they should welcome your engagement with concepts during creative reviews. Creatives value your careful consideration and straightforward feedback. Working closely with creative agency partners allows the potential for amazing creative output.

Tune into TFG Episode 3 for more tips and examples about how to help inspire strong creative work that supports your marketing goals.

Who do you turn to when you need honest advice and unwavering support? In Episode 2 of the Thoughts from the Greenhouse video series, “How the Right Agency Can Make Marketers Shine,” BCG co-founders discuss just how valuable a truly excellent relationship with your agency can be. Ashley Schofield, Fred Kinch, and Renée Wills understand that a marketer-agency relationship should be a true partnership built on trust, mutual respect, and comfort. Like any strong partnership, they can bring out the best in each other. Agencies often bring a plethora of marketing experience to the table and can help navigate the brand launch processes, the political landscape of the pharma company, and changes in marketing strategies – all while offering the support to allow the marketers to meet their goals and shine their brightest. An agency is in the unique position to understand what upper management-level pharma executives will value when communicating with their marketers. The relationship with an agency can go beyond merely transactional details, to delve into the ideal ways for marketers to gain the recognition they deserve for their hard work and success. Cultivating the partnership between agency and marketer can be instrumental in building a successful career. As Renee Wills says, “The more you feed it, the more it grows.”