In 2020, Target pledged to support Black creators and communities. Target spotlighted their products, and made headlines with its public commitments to diversity, equity, and inclusion. But now, those promises look like little more than PR spin.
Black creators and vendors who once collaborated with the brand say they weren’t just abandoned — they were exploited. From one-sided partnerships to pay-to-play marketing schemes, this episode investigates how a major corporation cashed in on the racial justice movement… and then just walked away.
We speak to Kiara Imani, a former Target vendor who is one of the Black entrepreneurs now speaking out. She was originally thrilled when a game she designed, "LikeU Cards," was included in Target's collection, only to quickly realize she was caught up in a pay-to-play scheme that was more about Target's PR than actually selling her product.
She's also an attorney and author of the book Therapy Isn’t Just For White People. She explains what went down, what she was promised versus what she actually got, and unpacks the backlash, the boycott, and why some former Target collaborators are now calling it what it really was all along: a scam.
Kiara’s TikTok about Target: https://www.tiktok.com/@kiara_imani_will/video/7481347076442606894
Buy Kiara book Therapy Isn’t Just For White People: https://www.mahoganybooks.com/9781735145884
Check out LikeU cards: https://likeucards.com/?srsltid=AfmBOoqCZCnuFV-4u8l9PynC9x1nNFbC0DCrVv0_IYqoRsPTvnt-FEX5
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