In this episode of iGaming Leader, Leo sits down with Shelley Hannah, CPO at Relax Gaming.

Shelley shares her inspiring 25-year journey from software programming to executive leadership in iGaming.

She opens up about battling perfectionism, navigating self-doubt, leading through rapid industry change, and recovering from a life-altering car accident.

The conversation explores leadership resilience, mental health in high-pressure roles, and the power of empathy in building high-performing teams.

Guest Bio

Shelley Hannah started her career in 1999 as a software programmer, working in the air traffic industry and insurance.

In 2013 she moved to the iGaming industry and, since then, has been working with partner programs, aggregation business, product innovation, operations and commercial.

For nearly 7 years she has been part of the growth journey at Relax Gaming.

Her career in product and software development has been instrumental in Relax Gaming's success and reputation as a leading B2B supplier.

Shelley is currently on the move to a new role, to be announced very soon.

Key Topics Discussed

00:00 – From coder to CPO: Shelley’s non-linear rise
04:30 – Handling the chaos: why iGaming is a different beast
06:30 – Perfectionism, ambition, and burnout
09:45 – Learning to let go and lead through trust
14:00 – Navigating imposter syndrome and leadership doubt
16:00 – The loneliness of director roles
19:00 – Why building team culture beats micromanaging
23:00 – There will be Fire
26:30 – Surviving a near-fatal car accident
33:00 – Mental health, relapse fear, and self-awareness
38:00 – Growth through discomfort and honest leadership
43:00 – Practical ways to balance health and ambition
47:00 – A message to anyone who's quietly struggling

Powerful Quotes

"We all have different skills. If we were all the same, we'd be like robots."
"You don’t need to know everything to take the role. You just need the skills to figure it out."
"Your to-do list will never be done. Prioritise what really matters."

"Leadership is about helping others succeed"

"Nobody expects you to work 15 hours a day. That pressure comes from you."

Important Links

Connect with Shelley Hannah: https://www.linkedin.com/in/shelleyhannah/

Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/
Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup
Join the iGaming Leader Mastermind: https://www.igamingleader.com/

In this episode of the iGaming Leader Podcast, Leo sits down with Grainne Hurst, CEO of the Betting and Gaming Council, a distinguished professional in the gaming industry with over a decade of experience working with prominent organizations such as GVC, Labworks Coral, and the Betting and Gaming Council (BGC).

Grainne shares her challenging yet brilliant career starting from her return from maternity leave into a period of immense professional upheaval and a subsequent promotion. She discusses her journey of resilience also feelings of 'mum guilt' and her approach to managing work-life balance with a supportive network, her unexpected path into lobbying, and her entry into the gaming industry.

GUEST BIO:

Grainne Hurst is the CEO of the Betting and Gaming Council, bringing nearly a decade of leadership experience from global betting brand Entain, where she served as Group Corporate Affairs Director.
In this role, she spearheaded government relations, led the company's successful rebrand from GVC to Entain, and developed the multi-award-winning safer gambling strategy “Changing for the Better.”

With deep expertise in political communications, advocacy, and regulatory affairs. Grainne previously served as a special advisor to the UK government, and her appointment as BGC CEO came as part of a strategic leadership restructuring, with former CEO Michael Dugher transitioning to Chair.

Currently serving as a board member of Global Gaming Women and leading the charity's international expansion across the UK, Europe, Australia, and New Zealand.

KEY POINTS:

00:00 — Introduction and Guest Welcome
00:40 — Overcoming Career Challenges
12:22 — Navigating Mergers and Acquisitions
20:05 — Balancing Work and Family Life
23:44 — The Importance of Networking and Support
26:43 — Current Role and Industry Insights
35:19 — Advice for Career Resilience
39:01 — Conclusion and Final Thoughts

MEMORABLE QUOTES:

“There's no such thing as a work-life balance.”
“Continue to hold your head up high, continue to do your best work.”
“You have to pick yourself back up, put on a brave face, move onward and upward.”
“The biggest issue and challenges for me were actually surviving then repositioning myself each time.”
“Being a straight player means sometimes being too direct, but it’s better than playing political games.”
“Accept the principle, but let's work together on how we actually get there in practice.”

IMPORTANT LINKS:

Sun article by Harry Cole on tax consultation:
https://www.thesun.co.uk/sport/34714856/rachel-reeves-horse-racing-tax-hike-betting/
Appearance on Racing TV: Betting and Gaming Council on X:
https://t.co/LxATuixICZ" / X
Post on LI on black market:
https://www.linkedin.com/posts/grainne-hurst-1a32821a_dont-underestimate-the-threat-from-the-gambling-activity-7317882477589528578-cUKc?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAXsdK8B-LO8wK62bL6Rj53p2J9mMbqRKEc
Sun editorial on tax consulation:
https://www.linkedin.com/feed/update/urn:li:activity:7323252184203055104

Follow Leo Judkins on LinkedIn:
https://www.linkedin.com/in/leo-judkins/
Subscribe to the iGaming Leader newsletter:
https://www.igamingleader.com/signup
Join the iGaming Leader Mastermind:
https://www.igamingleader.com/

In this episode of the iGaming Leader, Leo sits down with Fintan Costello, former MD at BonusFinder and current Non-Executive Director at Gambling.com Group. Fintan shares the remarkable journey from launching daring stunts at Paddy Power to scaling an affiliate business through grit, creativity, and relentless execution.

The conversation explores entrepreneurship inside and outside the corporate world, leadership lessons from marketing war zones, the truth about exits and earnouts, and what it really means to pursue “Big 2025 Energy.”

A must-listen for iGaming professionals seeking resilience, strategic vision, and human depth.

GUEST BIO:

17 years in the gambling industry but really a marketing nerd at heart. Fintan worked at some of the giants including PaddyPower, PokerStars and Google.

Exited Bonusfinder to Gambling.com group where he currently serves as a Non-Executive Director.

In his spare time he likes to run really long distances.

Key Topics Discussed:

00:00 – The iGaming marketing arms race and civilian outsiders
04:30 – From Paddy Power stunts to Seal Team Six: Fintan’s first break
09:45 – What drives competitiveness and staying power in iGaming
14:10 – The zero-to-one obsession: entrepreneurship vs. comfort zones
18:40 – Building BonusFinder: from near burnout to acquisition
25:00 – The truth behind exits: exhaustion, timing, and what people don’t see
30:15 – Adapting after the sale: investing time vs. investing money
35:10 – Rediscovering purpose and mentoring new founders
38:00 – What “Big 2025 Energy” really means
41:30 – Fatherhood, legacy, and designing your best years intentionally

MEMORABLE QUOTES:

• "Being an affiliate is probably one of the most brutal jobs out there because eat what you kill."
• "It's like taking a tank to a knife fight. That's what it's like when you’ve done marketing in gambling and move outside the industry."
• "If you can't be replaced, you can't be promoted."
• "I was more excited about my son making the Mario Kart Benelux finals than selling a company."
• "Parenting is role modelling. If I want him to be the best version of himself, I need to be the best version of myself."

IMPORTANT LINKS:

Follow with Fintan Costello: https://www.linkedin.com/in/fintancostello/

Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/

Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup

Join the iGaming Leader Mastermind: https://www.igamingleader.com/