• The Urge to Splurge: How Media Triggers Impulse Buying

  • 2025/03/16
  • 再生時間： 18 分
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The Urge to Splurge: How Media Triggers Impulse Buying

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  • Why do we make impulsive purchases? In this episode of More Taste than Money, we explore insights from The Urge to Splurge, a dissertation analyzing how different media cues—phygital triggers, CSR advertising, and mindfulness messaging—impact our buying behavior. We break down how brands influence impulse spending and what this means for consumers and marketers alike. Tune in to uncover the psychology behind the splurge.
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あらすじ・解説

Why do we make impulsive purchases? In this episode of More Taste than Money, we explore insights from The Urge to Splurge, a dissertation analyzing how different media cues—phygital triggers, CSR advertising, and mindfulness messaging—impact our buying behavior. We break down how brands influence impulse spending and what this means for consumers and marketers alike. Tune in to uncover the psychology behind the splurge.
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