In this episode of The Purpose-Focused Advisor, Rob sits down with Nick Wolverton, the owner of Peak Financial Management. Nick shares his inspiring journey from nonprofit fundraising to owning a purpose-driven financial planning firm. Learn how his faith and commitment to relational depth have created a unique approach to serving clients. Advisors will take away valuable lessons on integrating personal values into professional practices and building trust that stands the test of time.

Key Takeaways:

• Transition with Purpose (00:59) – Nick reveals how his experience in nonprofit fundraising laid the foundation for his relational approach to financial advising.
• Iterative Relationships (07:20) – Financial advice is a journey, and understanding clients' deepest needs evolves over time.
• Faith in Practice (12:00) – Asking clients, “How can I pray for you?” has been a cornerstone of Nick’s client care, resonating across worldviews.
• Succession Planning Done Right (17:50) – The ownership transition of Peak Financial shows the power of planning with trust and shared values.
• Growth vs. Culture (30:45) – Nick explores the challenges of expanding his team while maintaining the intimate culture that defines his firm's success.

Nick Wolverton: "You don’t have to understand everything about your clients immediately. Trust takes time, and understanding their goals is an iterative process."

Rob Brown: ""Intentionality is key. When you’re intentional about growth, culture, and client care, you can scale your business without losing what makes it special."

About Nick Wolverton: Nick Wolverton brings a unique approach to financial planning for retirees, young business owners, and wealth inheritors. Focusing on simplicity, collaboration, and purpose, he helps retirees transition after their working years, guides business owners to balance growth with contentment, and supports inheritors with the emotional complexities of wealth. As a Certified Kingdom Advisor® (CKA®), Nick integrates biblical principles into his advice, offering clarity on financial decisions and life’s deeper questions. His goal is to help clients find purpose and lasting satisfaction in all seasons of life.

Connect with Nick Wolverton:

Website: https://www.peakfinancialmanagement.com/

Email: nick@peakfinancialmanagement.com

LinkedIn: https://www.linkedin.com/in/nickwolverton/

Episode References:

• Truest Fan Coaching
• Business Optimization Scorecard

Connect with Rob Brown:

Website: http://truestfan.com/

LinkedIn: https://www.linkedin.com/in/truestfan/

YouTube: https://www.youtube.com/@truestfancoaching

In this episode of The Purpose-Focused Advisor, Rob welcomes Derek Notman, a seasoned financial advisor, entrepreneur, and proud dad, who shares his journey from running a successful RIA to launching Coupler AI—a groundbreaking platform designed to connect financial advisors with ideal clients. Derek shares his vision of cultivating deeper client relationships and creating more fulfilling practices by leveraging technology and personal connections.

Key Takeaways:

• Focus on Your Zone of Genius (10:26) – Advisors grow sustainably by focusing on their strengths, like relationship-building, while delegating or automating other tasks.
• Relationship-Building at Scale (18:35) – Platforms like Couplr.AI enable advisors to scale personalized connections, boosting client satisfaction and efficiency.
• Entrepreneurial Drive and Purpose (27:20) – The entrepreneurial spirit is fueled by a desire for a greater purpose. Advisors must balance strong systems with support to pursue new goals and challenges..
• Refining Processes for Growth (29:12) – Whether growing a practice or exploring new ventures, continually refining systems and technology is essential to align with purpose-driven goals.
• Balancing Entrepreneurship and Fatherhood (33:06): Derek discusses his Rebel Dads initiative and how being a great dad complements his entrepreneurial journey.

Derek Notman: "It's almost like the entrepreneurial gene—there’s a feeling, an itch that you can never quite actually scratch, where you feel driven to fulfill a bigger purpose."

Rob Brown: "If you really want to grow that practice and make it more profitable, you've got to be working on the things that you are best at."

About Derek Notman: Derek Notman is a dynamic financial advisor, fintech founder, and global adventurer. Born in Dublin and raised across continents, Derek brings a unique blend of experiences to his mission of reshaping our relationship with money using AI. As the Founder & CEO of Couplr AI, he’s revolutionizing client acquisition in insurance and wealth management. Co-hosting the Rethink. Financial Advice Podcast, Derek isn’t afraid to challenge the status quo. Whether skydiving for thrills or leading the industry, this award-winning advisor brings passion, humor, and bold insights to financial advice. He’s also a proud dad, husband, and aspiring surfer.

Connect with Derek Notman:

Website: https://www.couplr.ai/

Email: derek@couplr.ai

LinkedIn: https://www.linkedin.com/in/dereknotman/

Episode References:

• Truest Fan Coaching
• Business Optimization Scorecard

Connect with Rob Brown & Phil Calandra:

Website: http://truestfan.com/

LinkedIn: https://www.linkedin.com/in/truestfan/

YouTube: https://www.youtube.com/@truestfancoaching

In this episode of The Purpose-Focused Advisor, Rob sits down with Mitchell Kraus, a fourth-generation financial professional and founder of Capital Intelligence Associates. Mitchell brings a wealth of knowledge and a passion for helping clients lead meaningful lives through purpose-driven financial planning and philanthropy. Mitchell shares his unique approach to wealth management, blending continuous learning with a heartfelt commitment to his clients. From navigating multi-generational business dynamics to inspiring impactful charitable giving, Mitchell embodies the spirit of a true purpose-focused advisor.

Key Takeaways:

• Asking Deep Questions to Build Meaningful Client Relationships (06:23) – Building strong client relationships starts with understanding their values, goals, and unique circumstances through intentional and thoughtful questioning.
• Understanding Wealth as More Than Finances (09:11) – True wealth encompasses social, physical, and emotional well-being, not just financial assets.
• The Power of Philanthropy to Inspire Joy and Growth (15:07) – Integrating charitable giving into financial plans can inspire joy, purpose, and even financial growth for clients.
• Overcoming Capacity Challenges with Technology and Team Building (27:51) – Leveraging technology and building a team can help advisors focus on what they do best—serving clients with excellence.
• The Importance of Continuous Learning in a Changing Industry (31:19) – Staying updated and curious in a rapidly evolving financial landscape is critical for serving clients effectively.

Mitchell Kraus: "There is so much more to wealth than financial wealth. It’s about creating joy, not just more stuff.”

Rob Brown: "In a world that’s always changing, staying curious and committed to growth is how we keep leading the way for our clients.”

About Mitchell Kraus: Mitchell Kraus has been helping clients plan for their financial future since 1993. He and his father, Arthur, established Capital Intelligence Associates in 2003 as a comprehensive resource for independent, unbiased advice and trusted financial guidance. Mitchell is passionate about helping his clients live their best lives and is the host of the Giving Intelligence Podcast, where he delves into his passion for philanthropic planning.

Connect with Mitchell Kraus:

Website: https://www.capintelligence.com/

Email: mkraus@capintelligence.com

LinkedIn: https://www.linkedin.com/in/mitchellkraus/

Episode References:

• Truest Fan Coaching
• Business Optimization Scorecard

Connect with Rob Brown:

Website: http://truestfan.com/

LinkedIn: https://www.linkedin.com/in/truestfan/

YouTube: https://www.youtube.com/@truestfancoaching

In this episode of The Purpose Focused Advisor, Rob Brown welcomes Whit Lanier, founder of Amplify Reviews, to discuss how financial advisors can leverage client testimonials and endorsements to enhance their marketing strategies. Whit shares insights into the SEC’s updated marketing rule, which now allows compliant use of client reviews. The episode is packed with actionable advice for advisors to build trust, strengthen client relationships, and gain a competitive edge.

Key Takeaways:

• SEC Marketing Rule Explained (02:28) – Whit breaks down the November 2022 SEC guidelines that now permit testimonials and endorsements for advisors, highlighting compliance best practices.
• Overcoming Hesitations (07:51) – Advisors often resist reviews due to regulatory concerns or fear of feedback. Whit explains why this is the perfect opportunity to gain a competitive edge.
• The Power of Reviews (12:45) – Asking for feedback strengthens client relationships and uncovers valuable insights that can improve client service.
• Lessons from Healthcare (15:01) – Whit shares his experience introducing reviews in the healthcare industry and the positive impact it had on doctors’ practices.
• Immediate Benefits of Reviews (25:41) – Reviews improve SEO, increase referral conversions, and position advisors as trusted experts online.

Whit Lanier: "People like working with people they know. A great review bridges that gap."

Rob Brown: "Asking for feedback isn’t just about reviews—it’s about showing clients you care what they think."

About Whit Lanier: Whit Lanier is the CEO and co-founder of Amplify Reviews – a platform focused on helping financial advisors embrace online reviews on their own terms. A serial entrepreneur, Whit’s previous start-up was the leading healthcare technology vendor that enabled hospitals to publish verified patient ratings and reviews. That company was acquired at the end of 2014, and by 2021 the platform had processed over 60 million patient reviews for 400 of the country’s largest health systems.

Connect with Whit Lanier:

Website: https://www.amplifyreviews.com/

Email: whit@amplifyreviews.com

LinkedIn: https://www.linkedin.com/in/whitlanier/

Episode References:

• Truest Fan Coaching
• Business Optimization Scorecard

Connect with Rob Brown & Phil Calandra:

Website: http://truestfan.com/

LinkedIn: https://www.linkedin.com/in/truestfan/

YouTube: https://www.youtube.com/@truestfancoaching

Facebook: https://www.facebook.com/truestfan

In this heartfelt Thanksgiving special of The Purpose Focused Advisor, Rob Brown, and Phil Calandra discuss how gratitude can transform life and business. They highlight how being thankful can lead to growth, strengthen relationships, and encourage purpose-focused leadership. Sharing their own traditions and moments of gratitude, Rob and Phil offer valuable insights and practical strategies for leading with purpose. This episode emphasizes gratitude as a key to achieving a fulfilling and successful life, both personally and professionally.

Key Takeaways:

• Journaling Gratitude Daily (03:26) — Journaling what you’re thankful for not only uplifts your mood but also helps you focus on purpose-driven actions.
• Gratitude is a Growth Strategy (14:07) — Expressing genuine appreciation to clients and team members fosters trust, loyalty, and motivation—key drivers for personal and professional growth.
• Clients First (17:05) — Handwritten notes and charitable gifts in clients’ honor are simple yet powerful ways to show gratitude and strengthen bonds.
• Gratitude for Team Members (18:31) — A culture of gratitude within your team boosts morale and motivates everyone to perform at their best.
• The Gratitude Challenge (21:33) — Commit to 30 days of intentional gratitude, whether by creating a gratitude list, posting on social media, or having personal conversations to express appreciation.

Rob Brown: "When you focus on your purpose, everything else follows, including profits."

Phil Calandra: "If you're expressing gratitude, it's not just towards your clients; you better be telling your team you're grateful as well."

Episode References:

• Truest Fan Coaching
• Business Optimization Scorecard

Connect with Rob Brown & Phil Calandra:

Website: http://truestfan.com/

LinkedIn: https://www.linkedin.com/in/truestfan/

YouTube: https://www.youtube.com/@truestfancoaching

Facebook: https://www.facebook.com/truestfan

In this milestone episode, Rob Brown and Phil Calandra reflect on 99 episodes of The Purpose-Focused Advisor, emphasizing the essential lessons that have helped financial advisors reach new levels of success. They highlight the importance of intentionality, delivering an exceptional client experience, and building strong teams. Drawing from their combined decades of experience, Rob and Phil showcase actionable strategies for advisors to grow purposeful practices while maintaining authenticity and client-centric focus.

Key Takeaways:

• Intentionality Drives Success (5:00): The most successful advisors have a clear vision of their business goals and the clients they want to serve.
• Delivering an Exceptional Client Experience (12:25): A consistent, intentional client experience fosters long-term trust and business growth.
• The Power of Signature Solutions (19:00): Crafting a unique framework for solving clients’ problems is a game-changer for advisors.
• Tailoring Client Interactions (15:04): Not every client needs the same level of engagement; understanding client needs is key.
• Building the Right Team (26:00): Success hinges on hiring the right people and placing them in roles where they excel.

Rob Brown: “When you’re intentional, you’re not just building a business—you’re creating a legacy that reflects your values.”

Phil Calandra: Whether you’re building a lifestyle practice or scaling a team, clarity in how you serve clients makes all the difference.”

Episode References:

• Truest Fan Coaching
• Business Optimization Scorecard

Connect with Rob Brown & Phil Calandra:

Website: http://truestfan.com/

LinkedIn: https://www.linkedin.com/in/truestfan/

YouTube: https://www.youtube.com/@truestfancoaching

Facebook: https://www.facebook.com/truestfan

In this episode of The Purpose-Focused Advisor, Rob Brown sits down with Kalli Fedusenko, founder of Kalli Collective, a digital marketing agency dedicated to helping financial advisors build brands with impact and purpose. Kalli reveals powerful strategies to stand out in today’s crowded market, from creating a seamless client journey to crafting authentic branding that speaks directly to clients' needs. If you’re a financial advisor aiming to build stronger, more memorable client connections, this conversation will provide actionable insights to help you shape a brand that genuinely reflects your values and expertise.

Key Takeaways:

• Define Your Voice – Know your unique strengths and ideal client to create authentic, standout messaging.
• Map the Client Journey – Guide clients from first contact to advocacy with clear, intentional steps.
• Get Personal with Content – Skip the templates; craft messages that truly connect with your clients.
• Consistency is Key – Regular, meaningful touchpoints keep you top of mind.
• Turn Traffic into Action – Use your website to drive real engagement, not just clicks.

Kalli Fedusenko: "Creating a client journey map isn’t just a marketing exercise; it’s essential to know where your clients are coming from and what steps they need to take to become advocates."

Rob Brown: "Advisors often feel there’s nothing unique about them—that everyone’s using the same products, same tech. But your uniqueness lies in how you approach client challenges. That’s your superpower."

About Kalli Fedusenko: Kalli Fedusenko is the founder of Kalli Collective, a digital marketing agency that specializes in helping financial advisors build meaningful brands and connect with their ideal clients. With a background in mass communications and extensive experience in content strategy, social media marketing, and digital advertising, Kalli is passionate about bringing authenticity and data-driven insights to every campaign. She’s known for her approachable, witty style and her ability to simplify complex marketing strategies for financial professionals.

Connect with Kalli Fedusenko:

Email: info@kallicollective.com

Marketing Scorecard: https://kallicollective.com/marketing-quiz/

Website: https://kallicollective.com/

LinkedIn: https://www.linkedin.com/in/kallimarie/

Episode References:

• Truest Fan Business Optimization Scorecard
• Truest Fan Coaching

Connect with Rob Brown & Phil Calandra:

Website: http://truestfan.com/

LinkedIn: https://www.linkedin.com/in/truestfan/

YouTube: https://www.youtube.com/@truestfancoaching

Facebook: https://www.facebook.com/truestfan