Have you ever been ghosted? That awful feeling when someone completely disappears after you *thought* things were going well? Well, plot twist…

Despite all your hard work, YOU might be "ghosting" the very people ready to invest in your business—and it's silently killing your profits. Whether it's leads that hit your funnel then get radio silence, or clients who buy but never receive proper follow-up, this engagement gap is costing you serious money.

In this episode, I reveal exactly what ghosting your own leads is costing you (spoiler: acquiring new customers is FIVE TIMES more expensive than retention!) and give you my step-by-step roadmap to fix it. You'll discover how to transform your buyers into loyal fans who can't stop raving about you—filling your pipeline with perfect-fit leads so you can finally break free from the constant lead-chasing hustle and actually enjoy your business again!

In this episode:

[00:00:50] - How silently "ghosting" your leads and clients is secretly costing you money, clients, and growth opportunities.

[00:03:07] - The financial reality: acquiring new customers costs 5x more than retention, while small retention increases can nearly double profits.

[00:04:28] - Ghosting revealed: what lead abandonment and client neglect actually look like in your business systems.

[00:07:54] - Case study: how revamping nurture systems doubled conversions and tripled client retention in just three months.

[00:11:26] - Your anti-ghosting roadmap: map customer journeys, create personalized touchpoints, and celebrate wins to transform buyers into fans.

[00:14:47] - Your next steps to creating warmer leads, vocal brand advocates, and the freedom to raise prices while spending less on marketing.

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Ready to Elevate Your Marketing, Amplify Your Sales & Optimize Fulfillment? Heck Yea you are!

Check Out OptimaFunnels and discover how coaches and course creators are finally making marketing easy, without getting caught up in the tech..

https://optimafunnels.com/

Connect with Michelle on Instagram:

https://www.instagram.com/themichellefernandez/

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

What if I told you there’s a way to add 20-30% (or more) to your annual revenue without creating a new course or working extra hours? Sounds too good to be true, right? Well, that’s the power of affiliate marketing!

Imagine tapping into a network of promoters who bring in consistent cash flow while you focus on what you do best. No more scrambling for new clients or stressing about your next launch…

In this episode, we're diving into how affiliate marketing can help you monetize the recommendations you're already making, creating a more sustainable business model that works even when you're not. If you're looking to add extra revenue streams, create more freedom, and build a business that's less dependent on constant hustle, this episode is for you!

Here’s a sneak peek at what you’ll learn:

• How to turn recommendations into revenue with no extra work
• 3 key affiliate marketing strategies
• How to earn 30–50% (or more) in commissions
• A step-by-step guide to monetize your current recommendations
• How to turn loyal followers into promoters
• Mistakes to avoid in affiliate marketing

In This Episode:

00:00:50 - How affiliate marketing turns your trusted recommendations into revenue—no extra cost to your audience, no extra work for you, just smarter service and aligned income.

00:03:14 - The three strategic approaches to affiliate marketing for coaches and course creators: complementary product promotion, strategic partner promotion, and high-ticket affiliate programs.

00:04:40 How to earn 30–50% commissions on digital products—some programs offer up to 75%—plus recurring or flat-fee options that create true passive income.

00:08:20 How affiliate marketing gives coaches the potential to increase revenue by 20–30%, create stability, and earn passive income without extra work

00:11:22 Step-by-step guidance to start monetizing recommendations you're already making through auditing your current recommendations.

00:16:27 Key mistakes to avoid in affiliate marketing, including over-promoting and failing to provide adequate support to affiliates.

Hit the "Follow" button so you don't miss an episode!

Ready to Elevate Your Marketing, Amplify Your Sales & Optimize Fulfillment? Heck Yea you are!

Check Out OptimaFunnels and discover how coaches and course creators are finally making marketing easy, without getting caught up in the tech..

https://optimafunnels.com/

Connect with Michelle on Instagram:

https://www.instagram.com/themichellefernandez/

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Public Speaking Coach Aurora Gregory was just 14 when she stepped onto her first stage—a shaky 8th grader, reluctantly roped into a local speech contest by her social studies teacher. She didn’t win, but she did walk away with two truths that still guide her work today: A powerful story can hold an entire room and the person with the mic is the most visible person in any space.

The reality is, if you’re not tapping into speaking as part of your business strategy—whether that’s an IRL stage, a podcast, or even Instagram reels and stories—you are seriously leaving money and momentum on the table.

In this episode, Aurora breaks down why speaking is one of the most effective marketing tools in your back pocket—and how you can use it to actually drive conversions (not just collect applause).

References:

Get Aurora’s free “One Sheet Wonder” checklist

Visit Aurora’s website

Follow Aurora on Instagram

In This Episode:

01:20 - Today’s guest, Public Speaking Coach Aurora Gregory, shares what sparked her love for public speaking and how she now helps entrepreneurs shine on stage.

04:52 - Aurora explains why speaking—on stage or online—is a powerful, efficient way for entrepreneurs to build trust, grow their audience, and drive sales.

08:55 - Nerves mean you care. Whether it’s a stage or a story, connection comes first—confidence follows.

13:38 - Aurora reminds us that our speaker brand should focus on the transformation we offer, not just what we sell.

18:10 - Solving ONE key problem simply makes your message clearer and more impactful as a speaker.

24:00 - The importance of tailoring your presentation to the audience's level of knowledge.

26:50 - Common mistakes entrepreneurs make when pitching themselves.

29:30 - Aurora shares her final top tips for speaking success.

33:20 - Michelle’s “Hot Minute” with Aurora!

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Visit my website

P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!

Hit the "Follow" button so you don't miss an episode!

Ready to Elevate Your Marketing, Amplify Your Sales & Optimize Fulfillment? Heck Yea you are!

Check Out OptimaFunnels and discover how coaches and course creators are finally making marketing easy, without getting caught up in the tech..

https://optimafunnels.com/

Connect with Michelle on Instagram:

https://www.instagram.com/themichellefernandez/

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!