Summarizing 2024 and our interviews, key themes, and teasers for 2025

This week on “The Tie-In,” Zena and Mark chat about some memorable moments from our season one interviews and experiences. From early interviews like our Coachella convo with Ken Deans, to learning about what it takes to bring sustainability to fiction with authors Steve Willis and Genevieve Hilton, there are too many enriching moments to list them all. We are looking forward to 2025, and “the Tie-In” team couldn’t be more excited about the possibilities! There’s a ton to look forward to, including, but not limited to, a great share of innovative ideas with the iconic Amy Morrison from the MSA and a live podcast at SXSW in Zena’s home state, Texas!

We appreciate everyone who has shown their support as we’ve tried to grow our podcast for the good of all those who seek sustainability onscreen, onstage, and beyond. The best holiday gift would be a five star review, so take a moment to do so if you’re feeling those “good cheer” vibes. We wish you all the best in the coming days, and just know, in the fight to preserve our planet, you’re never alone. See you in season two!

Please like & follow “The Tie-In” here: @the_tie_in_pod

• You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here:
• Zena Harris on LinkedIn
• Mark Rabin on LinkedIn

Extra, extra! This week on “The Tie-In,” take a trip with Mark behind the scenes of sustainability in action. This time he’s in the field in Amsterdam, where tons of wonderful innovations are underway. Don’t miss Mark showing us his recent visit to The Netherlands.

*If you watch the episode on YouTube* - There’s tons of great photos and clips that will transport you backstage: https://youtube.com/@the-tie-in?si=k_IVd3h51BnEyCNz

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If you’re anything like us, these windows into what’s happening around the world get us excited about what’s possible closer to home. Stay tuned for a revealing look into the day and life of a sustainable CEO. Our Mark has fresh photos and exclusive interviews with Tobias Wilbrink and Marty Keizer from “GreenScreen NL” (@greenscreennl) and “AdGreen NL” (@weareadgreennl), as well as Peter Paul Van Voorst from “Skoon” (@skoonenergy). We think the world is going to get to know these activists very soon, and by listening to this episode, you’re one step ahead! Let’s take Sustainability live and have a little fun in the process!

After you check this episode out, check out the many cool things our guests are working on. Visit their website to take your first step into a more enlightened world:

https://www.greenscreen.nl

https://www.skoon.world/

Please like & follow “The Tie-In” here: @the_tie_in_pod

• You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here:
• Zena Harris on LinkedIn
• Mark Rabin on LinkedIn

Mark and Zena dove into sustainable production with Zsofia Szemeredy on this week’s episode of The Tie-in and how the conversation starts early and the approach is holistic to achieve meaningful strides towards sustainability on large movie productions. Zsofia has held several positions in the industry from “glorified popcorn pusher” to working at albert, to now running Green Eyes (@greeneyesfilmprod) and she shares her perspective from both the UK and Hungary on what’s going on on the ground and what she sees as a sustainable path forward for the film and tv industry.

https://greeneyesproduction.com/

Green Eyes are on Sustainability, and we want all eyes on Zsofia’s work! https://www.imdb.com/name/nm8783212/?ref_=ext_shr_lnk

Please connect with the “Green Eyes” team to stay up to date on all the fabulous projects they’ve got cooking. https://www.linkedin.com/in/zs%C3%B3fia-szemer%C3%A9dy-70659323?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

Please like & follow “The Tie-In” here: @the_tie_in_pod

• You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here:
• Zena Harris on LinkedIn
• Mark Rabin on LinkedIn

This week on “The Tie-In,” Zena and Mark talk with authors Steve Willis and Genevieve Hilton (aka Jan Lee) about their latest novel promoting climate influence, “Fairhaven: A Novel of Climate Optimism.” This story centers around a girl born in Penang, Malaysia, who has seen the harmful effects of climate change firsthand. The authors have dedicated this book to those who are striving for a future that doesn’t suck, and there are many groups of people of varying walks of life that have supported the book. Many have even added it to their book clubs, and we hope you will too. There is great power generated when creative minds come together, and while sustainable batteries can help, the solution begins with us. We really appreciated this opportunity to discuss work with two such passionate individuals, and this reminds us that it isn’t all about that delicious TV and Film that we cherish. Books need love too! This is climate storytelling!

You may find the book here: https://www.amazon.com/dp/B0CW1LP4L1 - and if you take a look, let us know what you think of the book. I’m sure there will be plenty to discuss for all climate influencers, and you can help support Steve and Genevieve on their future projects by leaving a great review of their revolutionary work online.

Please like & follow “The Tie-In” here: @the_tie_in_pod

• You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here:
• Zena Harris on LinkedIn
• Mark Rabin on LinkedIn

This week on “The Tie-In,” Zena and Mark talk about advertising training, tools, and resources with the Global Director of “Ad Green” (@weareadgreen), Jo Fenn. Their team is making people feel supported and empowered to talk about sustainable solutions to short-form productions. One cool thing with their approach is that it isn’t a series of quick fixes for one or two shoots. They’re all about long term thinking and resources that get people in the UK and beyond excited about setting a new standard for sustainability in advertising.

• Be sure to visit their website and stay connected to all the creative ways “Ad Green” is lighting the way forward. https://www.weareadgreen.org/about-us

Please follow “The Tie-In” here: @the_tie_in_pod

• You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here:
• Zena Harris on LinkedIn
• Mark Rabin on LinkedIn

This week on “The Tie-In,” Zena and Mark join the music revolution led by CEO of “Showpower,” Paul Schurink. That’s right, the sustainable source behind “Coldplay” is back, and he has even more insight on how he makes such huge shows battery efficient and safe. His team is knowledgeable, resourceful, and well-researched. They tackle each problem with a can do attitude, and this change in behavior is one we all should consider. There’s no one method of achieving sustainability or one particular size of live show that can be sustainable. Considering size and budget are important, and there are plenty of folks who will push back on big ideas. However, it’s all in the approach, and if we educate the public, they’ll discover how it isn’t more work or more expensive. It’s simply the future, and “Showpower” is lighting (and micing) the future.

Your next stop should be their website, because there is so much still to come from these proud tech nerds: https://www.showpower.com/our-story/

Please follow “The Tie-In” here: @the_tie_in_pod

• You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here:
• Zena Harris on LinkedIn
• Mark Rabin on LinkedIn

This week on “The Tie-In,” Zena and Mark are learning how to foster crew well-being with Production Manager, Hans Dayal! He’s worked on several Netflix properties, including “Virgin River,” and he’s here to tell you, there’s no master plan. He views productions as a great laboratory for experimenting with different sustainable practices. There’s no one way to do it, and innovative tech can always come out and change the game. It’s all about having the right mind set, like thinking about how much cable your crew members have to run in the dead of a snowy night, and strategizing about a more efficient, battery-powered, alternative. That’s one example of many situations where one can benefit from adopting Hans Dayal’s line of thinking, and we think his words on the future of production efficiency are beautiful.

Please follow “The Tie-In” here: @the_tie_in_pod

• You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here:
• Zena Harris on LinkedIn
• Mark Rabin on LinkedIn

Before you listen to this episode, “the Tie-In” team would like to tie you in to a few items.

• We highly recommend you head on over to our YouTube channel for this episode. In the YT version, you’ll get to see Paul show off his company’s innovative tech. You’ll need all your senses activated for this one. Please like and subscribe: https://youtube.com/@the-tie-in?si=MrTTuQct_Y9AKFDu
• Speaking of senses, this was filmed on-site at “Climate Week” in New York, so lots of sound testing was occurring while Mark filmed. Please be patient with the audio, as we did the best we could with an impromptu recording.

With those items out of the way, we are very pleased to bring you Mark’s in-person, hands-on experience with “Showpower” Technical Director, Tim Benson. This is part two of our on-site “Showpower” feature. Tim is part of a team who have helped one of the world’s most famous bands, “Coldplay,” put on many successful sustainable performances. They want to change the market, and we believe they will! There’s tons to learn from what “Showpower” (@showpower.energy) is doing, and we definitely plan on chatting more with them in the near future. For now, we recommend visiting their website once you’ve finished checking out the episode: https://www.showpower.com/our-story/

Please follow “The Tie-In” here: @the_tie_in_pod

• You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here:
• Zena Harris on LinkedIn
• Mark Rabin on LinkedIn