You don’t need to be an expert in everything to scale in hospitality, just need to align with the right consultants, operators, and partners who’ve done it before.

In this episode, we sit down with Brian Fish, CEO of Reliance Hospitality, to unpack how third-party operators help investors go from scrappy operators to institutional-level players. Brian shares what most owners get wrong during acquisitions, how franchise agreements really work behind the scenes, and why your ability to scale comes down to the team you build around you.

If you’re trying to grow beyond single assets and build a serious hospitality portfolio, this episode lays out the roadmap.

About Our Guest:

Brian Fish is the CEO of Reliance Hospitality, a full-service hotel management, development, and consultancy firm with a growing portfolio across the U.S. and Europe. With experience opening and operating over 100 hotels, Brian brings deep expertise in brand strategy, operational efficiency, and investor alignment. Through Reliance, he helps owners optimize performance, navigate franchise relationships, and scale with confidence—whether they’re launching their first boutique or repositioning a $50M asset.

Email: bfish@reliancehospitality.com

Website: www.reliancehospitality.com

Instagram: @bryan.fish

LinkedIn: Brian Fish

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