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I'm your host, Steve Mills, and welcome to The RESULTS Mastery Podcast. Today, we have an incredible episode lined up for you. We are diving deep into the art of value selling with none other than Mike Wilkinson. Mike is an esteemed expert in the field known for transforming sales approaches and elevating business success.

In this episode, Mike will uncover the secrets behind value selling—a strategy that focuses on highlighting the unique value your product or service brings to your clients, beyond just price points or features. It's all about demonstrating how your offering addresses your client's needs and contributes to their success.

🔑 Why Value Selling?

• Client-Centric Approach: Learn to build deeper connections with your clients by understanding and meeting their specific needs.
• Competitive Edge: Stand out in a crowded market through a compelling value proposition that resonates with your audience.
• Increased Sales: Witness the transformative impact on your sales numbers as you move from transactional to value-driven interactions.

Join us as Mike Wilkinson shares actionable insights and proven strategies that can transform your sales process and boost your business’s growth. Whether you're new to value selling or looking to sharpen your skills, this conversation will provide invaluable knowledge to propel you forward.

So, grab your headphones and get ready to unlock the potential of value selling with us today on the Results Mastery podcast!

To find out more from Mike, go to - https://axiavalue.com/

Support the show

Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

Website

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Welcome to The RESULTS Mastery Podcast, where we dive deep into the strategies and solutions that empower small business owners to thrive in today's competitive market. I'm your host, Steve Mills, and today we're going to tackle a silent yet formidable challenge faced by 99% of small businesses: Overcoming Obscurity.

So, what exactly is obscurity? In the context of business, obscurity is the state of being unknown or forgotten by potential customers and the wider market. It's when your business, despite its potential or unique offerings, remains invisible amidst the sea of competitors. This invisibility can severely limit growth, profits, and the overall success of your business.

Overcoming obscurity is crucial because, in a market bustling with options, being known is not just about visibility—it's about survival and growth. A business that overcomes obscurity can connect with its target audience more effectively, build stronger relationships, and create a loyal customer base that propels sustained success.

In this episode, we'll explore actionable strategies to pierce through the haze of anonymity, positioning your business front and center in the minds of your ideal customers. From leveraging digital marketing tactics to boosting your brand's presence in local communities, we'll provide insights and tools to help your business become not just seen—but remembered and cherished.

So, get ready to step into the spotlight and transform your business from obscurity into a recognized and respected brand in your industry. Let's get started!

Want to know more from me, Steve Mills? CLICK HERE

Support the show

Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

Website

Send us a text

I love things that are simple. I also know that a lot of experts try to baffle us with science making things that are simple sound complicated. This is very true in the world of search engine optimisation.

However, in this episode, I want to talk to you about an idea? I learned a little while ago from one such world class marketer called Frank Kern. Frank is brilliant and I've learnt so much from him over the years and one of his key skills I think is that he makes the complicated sound simple. Listen to this podcast to learn his thoughts and my interpretation on how you can structure your emails, social media posts, presentations and just about any form of marketing to be simple to understand.

Support the show

Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

Website