In this episode of the Shine Bright Academy podcast, We welcome Polly Lavarello, a business mentor, evergreen marketing expert, and growth strategist, who shares her remarkable journey of resilience and determination.

After significant life changes, including a divorce and moving back to the UK with two young children, Polly established her own marketing agency and coaching business.

Specialising in Facebook ads and combining mindset work with effective marketing strategies, she has empowered countless women entrepreneurs.

Polly discusses the importance of mindset, overcoming obstacles, leveraging social media, and the significance of establishing a profitable niche.

Engaging and insightful, this episode is filled with valuable advice and personal anecdotes that can inspire aspiring entrepreneurs to achieve their business goals.

00:00 Introduction to Shine Bright Academy Podcast

00:10 Polly’s Inspirational Journey

02:17 Overcoming Adversity and Building a Business

04:26 Accidental Entrepreneur: From Parenting Magazine to Marketing Agency

07:15 The Importance of Mindset in Achieving Success

10:35 Focusing on Women Entrepreneurs

12:52 Advice for Aspiring Entrepreneurs

16:50 Identifying a Profitable Niche

19:37 Balancing Personal Passion and Business Needs

22:09 Rediscovering My True Calling

22:50 Balancing Profitability and Passion

23:46 Consistency in Marketing Strategies

23:59 Leveraging Social Media Effectively

26:01 Navigating Obstacles and Setbacks

32:17 Balancing Business Success and Personal Freedom

35:48 Parting Advice for Aspiring Entrepreneurs

37:43 Missed Opportunities in Business

Connect with Polly:

Website: https://pollylavarello.com/

Instagram: https://www.instagram.com/pollylavarello/

Listen to her podcast: https://open.spotify.com/show/6CzOHhMgiJgYolJkkdsdtG?si=c3abc1f7fe5045cf

Connect with Elodie:

info@theshinebrightacademy.com

www.theshinebrightacademy.com

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I am super excited to share with you my amazing conversation with Sarah Farmer! 

Sarah is the founding director of EMR Consulting, a coach, a mentor, a facilitator and a constant. But she is also a mum of 2 wonderful children! 

She specialises in empowering her clients to build self awareness, confidence, leadership and business skills to achieve their true potential. 

She is an expert in the impostor syndrome and she has just launched a book Leader Unleashed on how to become one of the most highly valued members of the executive team in your first 90 days. 

I really enjoyed the authentic, raw, unfiltered discussion! 

We talked about: 

• Career background and the pivot to entrepreneurship 
• Inspiration to start her coaching business 
• The IT sector and how it puts you down 
• Stress indicators 
• The control and strength we have 
• Bullying at work
• Nervous system management 
• Clear the fog 
• The 5 step system to create self belief 
• Confidence
• The Imposter meter 
• Authenticity 
• What leaders don’t ask 
• Pain and pleasure 
• The biggest fear 
• Coaching and feedback 
• Resilience as an entrepreneur  
• Joy of coaching 
• Lessons from transitions 
• Change process 
• Sales process 
• Work/life balance

Sarah’s quotes: 

“ Everything I did has taken me to where I am today” 

“ I always thought I was strong but I did it the wrong way” 

“ I remember the power of walking away and feeling like I am never going to let this happen again!” 

“You can’t be performing, making decisions, or communicating when you are feeling the fog.” 

“Understand what is driving your mindset and how you make decisions is vital.” 

“You don’t have to be perfect 100% just be aware.” 

“We are so governed to avoid pain rather than exploring pleasure, we don’t realise what we like.” 

“If we don’t know our purpose, why we are doing what we do, it’s so easy to get derailed.”

“If you are not gaining joy from what you do you are in the wrong job” 

“You can’t tell people what they want - you have to help them see what they are missing.” 

“ What if we just stop making it about us winning business and just about understanding what people need.” 

“Dream big and just do it!” 

“What do you want to be when you grow up? Age is just a number” 

Connect with Sarah Farmer: 

Website: https://www.emr-consulting.co.uk/ 

Connect: https://www.instagram.com/sarahfarmerexeccoach/ 

Linkedin: https://www.linkedin.com/in/sarah-farmer-coach/ 

Get the book: https://www.amazon.com/Leader-Unleashed-Become-members-executive-ebook/dp/B0BYKBSRVW 

Connect with Elodie 

info@theshinebrightacademy.com 

https://www.theshinebrightacademy.com/

https://www.instagram.com/elodie_leadership_coach/

Want to be a guest on the podcast send me an email: ⁠info@theshinebrightacademy.com⁠ 

I am super excited to share with you my amazing conversation with Emma Sexton. 

Not only Emma helps creative leaders into the C-Suite but she also advises on branding. 

She is also the founder of the Inside out community for in-house creative leaders and creative expert in-residence at King’s College London and Imperial College London, within the entrepreneurial institute. 

The discussion was amazing, learning about Emma’s entrepreneurial journey, the test and learn experiments and the importance of emotional intelligence when running your own business was fascinating and inspiring! 

We talked about: 

• Owning your own creative agency 
• Setting up a business 
• The entrepreneur’s journey 
• Financial freedom 
• Change and reinvention 
• Business growth 
• Micro-failures 
• Learnings 
• The big leap 
• Visionning 
• Membership 
• Work/life balance 
• Creating a sustainable business 
• Letting go 
• Personal development 
• Emotional inteligence 

Emma’s quotes: 

“Nothing prepares you to run a business that actually running a business.” 

“Creative problem is a big skill when I owned my own business” 

“Reframe failures, when you step into the unknown.” 

“Everything I have learnt today is from testing and learning experiment, failing fast, without spending too much money!” 

“The wrong time is to keep delaying things” 

“Working is creation, a place where I create”

Connect with Emma: 

Website:https://www.emmasexton.com/ 

Connect: https://www.linkedin.com/in/emmasexton/ 

Connect with Elodie 

info@theshinebrightacademy.com 

https://www.theshinebrightacademy.com/

https://www.instagram.com/elodie_neuro_coach/