In this episode, we explore the Blue Ocean Strategy and its application to scuba diving businesses. The conversation delves into the differences between red oceans (existing markets) and blue oceans (new market spaces), emphasizing the importance of creating unique value propositions that make competition irrelevant. We discuss practical steps for dive center owners to identify non-customers and utilize the ERRC framework to innovate their offerings, ultimately aiming to create a new market for diving.

More information about Blue Ocean Strategy & Blue Ocean Shift for Dive Center Businesses:

https://www.businessofdiving.com/blue-ocean-strategy-shift

This conversation delves into the concept of the blue economy, exploring its evolution from traditional industries to a more sustainable and regenerative approach. It highlights the critical role of tourism, particularly scuba diving, in supporting small island developing states while emphasizing the need for balance between economic growth and environmental protection. The discussion also touches on future trends in blue tourism and the importance of individual choices in fostering a healthier ocean ecosystem.

More information about the blue economy vs. scuba diving:

https://www.businessofdiving.com/brown-sustainable-regenerative-blue-economy-vs-tourism-scuba-diving

In this conversation, we delve into Dr. Alex Brylske's book, 'Beneath the Blue Planet,' exploring its comprehensive insights into ocean formation, marine life, and responsible diving practices. We discuss the importance of understanding the interconnectedness of ocean ecosystems, the ethical considerations for divers, and the environmental impact of dive tourism. The conversation emphasizes the need for stewardship and conservation efforts to protect the underwater world for future generations.

We also highlight how this reference book is a must-have for all dive professionals who want to offer quality experiences to scuba divers.

More info on Alex Brylske's book:

https://www.businessofdiving.com/beneath-the-blue-planet-reference-book-for-dive-professionals