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Social media has never been my favorite part of business. Like many of you, I’ve spent more time than I’d like to admit spiraling over what to post and how it might be received. But this episode with Kate Gilbert flipped my mindset entirely. Kate is a business coach with a unique blend of tough love and grace, and she’s on a mission to help entrepreneurs ditch the pressure and show up online with authenticity.

Kate isn’t here for hustle culture or the pressure to post daily. Instead, she brings a refreshingly compassionate perspective—one that treats social media more like a casual kitchen party than a constant performance. Her signature “Candy Crush rule” helped me reframe the algorithm not as a judge, but as just a system. What really matters is showing up with intention, on your own terms.

In a world where AI-generated everything is the norm, Kate reminds us that being real is actually our greatest asset. She shares powerful stories of entrepreneurs who built trust and connection by showing up as their imperfect selves—moldy fridges and all. If social media has ever made you doubt yourself, this episode will help you see it as a tool for connection, not perfection!

03:30 - Overcoming feelings of social media anxiety

11:10 - What is the candy crush rule for social media success?

16:49 - Vanity metrics don’t equal business success (and what we SHOULD be focusing on instead)

21:46 - Social media as an important touchpoint, even for introverts

24:51 - Authenticity trumps perfection in our current low-trust environment

Links & Resources:

• Follow me on Instagram @kristendoyle.co
• Kate's Free "YIKES! I Should Post!" Guide
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Connect With Kate:

• Instagram: @kategi
• Website
• LinkedIn

Show Notes: https://kristendoyle.co/episode156

Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business.

Get more freedom and less stress ➡️ watch now at kristendoyle.co/training

Check out my Everything Page at https://kristendoyle.co/everything

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I’m taking you behind the scenes to share five things I’m testing in my business right now—no fluff, no perfect outcomes, just honest experimentation. From swapping out boring freebies for engaging quiz funnels to using AI and automations to streamline my workflow, I’m giving you a peek into what’s working (and what’s still a work in progress).

If you’ve been feeling stuck or unsure how to evolve your business, this episode is for you. These strategies are helping me build a more efficient and authentic business, and they might be just what you need to shake things up, too!

01:34 - Quiz funnels as a new lead magnet

03:48 - Extended email nurture sequences

05:20 - Why I’m working to eliminate content switching (and what that even means!)

07:52 - AI and workflow automations I’m creating to work more efficiently

11:00 - Embracing “messy” and authentic content

Links & Resources:

• Take my quiz to determine what your next business steps are!
• Make (my replacement for Zapier!)
• Episode 154, 3 Trends I’m Noticing in Online Business Right Now
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode155

Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business.

Get more freedom and less stress ➡️ watch now at kristendoyle.co/training

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

Something feels off in the online business world lately, doesn’t it? If your go-to strategies aren’t landing like they used to, there’s a reason why. In this episode, I’m sharing three major trends I’ve been noticing in my business, with my clients, and across the digital space. These shifts could explain why things feel harder right now, and I’ll walk you through how to respond in ways that feel aligned and effective.

We’ll talk about why perfectly polished content is falling flat and how being more human and relatable can actually drive better results. I also break down the growing need for more customer touch points before a sale happens, and why that’s not necessarily a bad thing. And finally, I share why simplicity is the new secret weapon in your offers and marketing—and how I’m applying that in my own work. If you’re ready to adapt and thrive, this episode will help you do just that!

01:28 - Trend 1: Authentic (and often messy), human-sounding content is converting better

04:29 - Trend 2: People need more touch points to convert

06:11 - Trend 3: People want simplicity over complex strategies

08:26 - 3 action steps to help you implement these trends this week

Links & Resources:

• Interested in Homepage Express? Reach out here!
• Episode 120, The 20-Minute Newsletter Strategy That Converts with Liz Wilcox
• Episode 148, The 15-Minute Weekly Plan: How AI Helped Me Stop Wasting My Best Brain Hours
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode154

Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business.

Get more freedom and less stress ➡️ watch now at kristendoyle.co/training

Check out my Everything Page at https://kristendoyle.co/everything