The Rainmaker's Edge Perspective Podcast

著者: Rainmaker Reputation AI
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  • Our hosts discuss ways to use marketing and technology together to move your business to the next level.

    © 2024 The Rainmaker's Edge Perspective Podcast
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あらすじ・解説

Our hosts discuss ways to use marketing and technology together to move your business to the next level.

© 2024 The Rainmaker's Edge Perspective Podcast
エピソード
  • What Are ChatGPT’s Search Sources For Local Service Searches?
    2024/12/26

    Local businesses face a new reality as ChatGPT redefines online searches. With a focus on building a strong digital presence through optimized websites and credible endorsements, businesses can better navigate this AI-driven landscape.

    • Exploration of ChatGPT's influence on local search
    • Insights from Bright Local study on information sources
    • Importance of having a quality, optimized website
    • Role of schema markup in improving search visibility
    • Value of mentions in reputable publications for credibility
    • Strategies for creating detailed, informative content
    • Effectiveness of FAQs in addressing customer concerns
    • Discussion on building relationships with influential sources
    • Overview of tools to manage online presence efficiently
    • Future implications of AI in local business visibility

    Original Article about ChatGPT's Search Sources Revealed in new BrightLocal study here

    Find out more about Rainmaker Reputation AI CRM at https://rainmakerreputation.com

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    Medium

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    11 分
  • TikTok's Tipping Point: Navigating Potential Bans and Adapting Business Strategies
    2024/12/18

    Could TikTok’s future hang in the balance, and how might this affect your business? As we unravel the intricacies of the recent legal challenges facing TikTok, discover why their latest court motion might just be a last-ditch effort to avoid a potential U.S. ban by January 2025. We delve into lawmakers’ concerns over national security tied to TikTok's Chinese ownership and how Project Texas aims to quell these fears by safeguarding U.S. user data. Join us as we explore the ongoing battle and its implications for businesses relying heavily on TikTok's platform.

    For business owners and marketers, the stakes couldn't be higher. We examine how a potential TikTok ban could disrupt advertising strategies and force a shift to alternative platforms like Instagram Reels and YouTube Shorts. Transitioning isn't just a simple case of moving platforms; it's about adapting to different user experiences and rethinking engagement strategies, especially for smaller businesses that lack the resources of larger companies. Hear our insights on navigating these turbulent times and the strategic pivots businesses might need to make to maintain momentum in an evolving digital landscape.

    Read the Search Engine Journal story about potential TikTok Ban here: https://www.searchenginejournal.com/tiktoks-fight-for-survival-the-latest-updates-and-impacts-on-advertisers/534932/


    Find out more about Rainmaker Reputation AI CRM at https://rainmakerreputation.com

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    Rainmaker Reputation AI CRM Austin Texas
    Medium

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    6 分
  • Unlocking YouTube's Potential: Transform Your Local Business with Smarter Marketing Strategies
    2024/12/13

    Could YouTube be the ultimate game-changer for your local business? Tune in to Rainmaker's Edge Perspective, where we explore how this powerhouse platform is overtaking traditional streaming giants and attracting a diverse audience, including the lucrative baby boomer demographic. Discover the secrets behind YouTube's revenue-sharing model that's luring top-tier content creators and learn why authenticity and straightforward content are rising to the forefront of effective business strategies. Our conversation, peppered with insights from YouTube expert Sean Connell, sheds light on the magic of concise cross-platform content and the emerging three-minute Shorts format, promising smarter marketing with less effort.

    Unleash the potential of YouTube Communities to create lasting connections with your audience and transform casual followers into loyal fans. In this session, we delve into innovative engagement strategies, from collaborative playlists to the seamless shopping integration of YouTube Shopping. Sean Connell offers practical advice tailored for local businesses, focusing on diverse content formats and time-saving creation techniques supported by YouTube's AI tools. Finally, we map out a vision for the future of YouTube centered on connection and community, inviting you to partner with Rainmaker Reputation for a winning online strategy. Join us to rethink your marketing approach and secure your success in this evolving digital landscape.

    Check out the Social Media Examiner article here: https://www.socialmediaexaminer.com/youtube-updates-for-2025-what-marketers-need-to-know/

    For more blog content from Rainmaker Reputation, you can go here: https://rainmakerreputation.com/blog

    Find out more about Rainmaker Reputation AI CRM at https://rainmakerreputation.com

    Follow us on these socials:

    Google Maps
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    Rainmaker Reputation AI CRM Austin Texas
    Medium

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    20 分

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