Featuring the lovely Ishak!

https://www.instagram.com/ishak_ishak/

https://www.instagram.com/hawkfitcoaching/

The fitness industry is filled with hype, but few talk about the REAL struggles of becoming a successful coach. In this raw and eye-opening conversation, Coach Ishak reveals his unconventional journey from nursing to coaching—including the brutal lessons he learned while living in his car.

💡 Key Topics We Cover:

✅ Why most personal trainers fail within their first year

✅ The biggest mistake new coaches make (and how to fix it)

✅ Why passion isn’t enough—you need this one skill to succeed

✅ The truth about specialization and why generalist trainers struggle

✅ How extreme opinions in the fitness world are hurting clients

✅ Ethical coaching: Why taking the wrong clients can ruin your reputation

✅ The power of networking & learning from others in the industry

🚨 Coaching isn’t just about workouts—it’s about psychology, empathy, and business acumen. If you’re a new trainer or thinking about making the leap, this episode is a MUST-WATCH.

👉 Drop a comment with your biggest takeaway!

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Chapters

00:00 From Nursing to Fitness – A Life-Changing Decision

02:44 Living in His Car While Building a Business

04:25 Networking with the Best in the Industry

10:32 What Makes a Good Coach GREAT?

22:34 Fitness Industry Scams & The Ethics of Coaching

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Connect with us!

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Ryan Tullis:

https://hoo.be/nomad

Tyler Johnson:

https://linktr.ee/4thsetfitess

Aaron Saltzman:

https://linktr.ee/Saltz24

Memoirs of A Fitness Trainer:

https://beacons.ai/themftpod

Keywords

fitness, coaching, personal training, bodybuilding, health, nutrition, online coaching, coaching philosophy, exercise science, personal development