RESOURCES

Learn more on the Oat Haus Website

Listen to Episode 1:

Sometimes the strangest ideas make the best businesses! In this episode, I’m joined by Ali Bonar, CEO and co-founder of Oat Haus, the innovative brand behind Granola Butter — the world’s first oat-based spread now available in over 5,000 stores. Today, Ali lifts the curtain on growing a unique food brand that connects directly with consumers.

In our chat, Ali shares the inspiring origin story of Oat Haus and how they built a loyal fan base online before making it to retail shelves. She offers expert tips on direct-to-consumer sales, the importance of transparency, and the essential steps for getting your product into major retailers. Ali also talks about how their customer feedback has driven product development and the role of authenticity in scaling the brand. Plus, she shares her insights on consistency, mental health, and maintaining work-life balance as a founder.

IN THIS EPISODE:

- (0:11) Ali’s career background and the origin of Oat Haus

- (3:45) How Ali approached the “better for you” food space, the nutrition facts, and the ingredients when developing the product recipe

- (6:09) Strategies for navigating direct-to-consumer sales and growing into retail stores

- (13:03) The benefits of putting a face to your brand and interacting with shoppers/employees

- (19:48) Advice for knowing when it’s time to add a new product to your line

- (24:38) Ali’s top tips for revenue growth and scaling as a small business in retail

CONNECT WITH ALI

Follow Ali on Instagram

Follow Oat Haus on Instagram

Learn more on the Oat Haus Website

CONNECT WITH TINA

Follow me on Instagram

Learn more on my website

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Mentioned in this episode:

Launch your product strategically and responsibly with guided expertise from Wellspring Studio!

Wellspring Studio

Scale your product-based business with Founders Framework!

Founders Framework