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In this episode, we vibe with Callum Rei from Music By Rei, an electro-haka artist from Aotearoa, New Zealand, who’s pioneering a powerful fusion of traditional Māori music and modern music.

From freestyle teenage beats to world-stage dreams, Rei's journey is a creative masterclass in courage, cultural pride, and staying true to your roots while evolving your rhythm.

Together, we explore how blending heritage with modern music genres can be a powerful force for storytelling, representation, and impact. Rei shares how music, language, and social media collide in his creative process—and how staying grounded is key when you’re making waves globally.

Episode Chapters:

The Spark of a Musical Journey
Rei shares how his teenage love for music ignited his path and how early passion evolved into a career rooted in both culture and innovation.

Electro-Haka: Blending Tradition
A deep dive into how Rei fuses traditional Māori elements with electronic beats—honoring his roots while pushing creative boundaries.

Māori Language as a Creative Superpower
We explore why language matters in music, and how using Māori language is both an artistic choice and a cultural statement.

Creative Discipline in a Digital World
Rei breaks down his process: consistency, experimentation, and building habits that fuel his artistry.

Social Media and Independent Artist Life
From TikTok to Insta, Rei talks strategy, community-building, and how to thrive as an indie artist in the algorithm age.

Indigenous Language in the Limelight
The episode dives into the power of normalising indigenous language in modern music—and how that creates ripples beyond the stage.

Grounded in Community
Rei emphasizes how connection and collaboration anchor his journey, and why building authentic relationships matters more than going viral.

Music and the Money Side
Let’s talk streams and dreams—Rei shares thoughts on monetising music, diversifying income streams, and turning your art into a sustainable life.

Festival Dreams and Cultural Representation
Rei shares future goals—from global tours to inspiring a generation of indigenous creators to embrace and celebrate their culture.

🤝 Connect with Music By Rei

🔗 https://www.instagram.com/musicbyrei/
🔗https://www.tiktok.com/@musicbyrei
🔗 https://linktr.ee/musicbyrei
🔗 Spotify: Rei

🤝 Connect with Cairns Crocodiles

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Here's my personal and professional highlights and learnings from Cairns Crocodiles Creative Conference & Retreat 2024:

A little bit more about Cairns Crocodiles:

To bring together the most innovative and daring minds in the world of advertising, media, marketing, communications, tech, and all the creative fields in between in Far North Queensland.

This is a Creative Conference powered by Pinterest & B&T Australia, produced by Misfits Media Company.

Why am I doing these solo eps?

I'm on a mission to create with impact and to educate. I was lucky enough to represent The Personhood for the people and creators so that you can learn in real-time with me.

Learn more about Cairns Crocodiles:

Cairns Crocodiles x The Personhood: Passion to Paycheck Podcast

Connect with Natalie Siagian from The Personhood

Instagram: @nat.asia

LinkedIn: Natalie Siagian

Instagram: @thepersonhood

Website: www.thepersonhood.com

I acknowledge the Traditional Owners of the land on which we are meeting. I pay my respects to their Elders, past and present, and the Aboriginal Elders of other communities who may be here today.

Support the show

Connect with Nat Siagian x The Personhood

https://www.instagram.com/nat.asia
https://www.linkedin.com/in/nataliesiagian/
https://www.instagram.com/thepersonhood/
http://thepersonhood.com

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In this episode, we sit down with the creative spiritual baddie, Bianca Beers who is a colourful artist, designer, content creator and lover based in the Western Suburbs of Sydney, Australia.

Bianca's work transcends the digital kaleidoscope of artistry specialising in digital illustration and creative direction. Having launched her career in late 2017, Bianca has since gained strong momentum and a dedicated following with her first solo exhibit supported by Microsoft in 2019. Her work truly speaks for itself having brands and clients like Nike, Adobe, Ebay, The Iconic, Pinterest, Sony Music, Adidas, Binance, Foot Locker, and Puma to name a few.

Bianca’s work aims to create community & uplift others by bringing colour, joy & meaning to the spaces she and her works occupy.

Bianca and Nat go beyond her work and unpack everything from neuroplasticity, pricing transparencies, navigating big life changes as an artist, and how this has led her to find deeper spiritual practices to integrate into her creative craft and creations.

Episode Highlights:

• How Bianca paved her way as an artist and creative rebel with true grit, perseverance, pivots and passion to become a thriving colourful artist
• The steps Bianca 'accidentally' took to launch her career in 2017 with her first solo exhibit supported by Microsoft in 2019
• Why spirituality is an important practice and ritual to higher creativity and getting out of creative block

Connect with Bianca Beers here:
https://www.biancabeers.com/
https://www.instagram.com/biancabeers/

Connect with Natalie Siagian from The Personhood

Instagram: @nat.asia

LinkedIn: Natalie Siagian

Join The Personhood Passion to Paycheck Podcast and Project where we are on a mission to democratise entrepreneurship and financial literacy for marginalised creatives and founders

Instagram: @thepersonhood

Website: www.thepersonhood.com

I acknowledge the Traditional Owners of the land on which we are meeting. I pay my respects to their Elders, past and present, and the Aboriginal Elders of other communities who may be here today.

Support the show

Connect with Nat Siagian x The Personhood

https://www.instagram.com/nat.asia
https://www.linkedin.com/in/nataliesiagian/
https://www.instagram.com/thepersonhood/
http://thepersonhood.com