The Obvious Choice

著者: Jonathan Goodman
  • サマリー

  • Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes ship out Mondays along with short, business hotseats every Wednesday.
    All rights reserved.
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あらすじ・解説

Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes ship out Mondays along with short, business hotseats every Wednesday.
All rights reserved.
エピソード
  • 304 I Get Your Audience More Engaged I The Obvious Choice Podcast (HOT SEAT)
    2024/12/25

    In today's episode, we're tackling a question I get all the time – how to successfully transition from in-person to online training while maintaining (or even increasing) your income. We'll dive deep into identifying your ideal clients, understanding why you're making this shift, and most importantly, how to bring your current clients along for the journey.


    I'll share a concrete pathway to hitting that $12K/month mark working remotely, break down pricing strategies that work, and give you actionable steps to have those important conversations with your clients. Whether you're just starting to think about going online or you're ready to make the leap, this episode is packed with the practical advice you need to make it happen. Let's dive in!


    Pre-order my upcoming book "The Obvious Choice" here: https://amzn.to/4ghBzce


    HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com


    Host: Jonathan Goodman https://www.instagram.com/itscoachgoodman/


    Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com


    The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.


    Timestamps

    0:00 Introduction and core question

    2:20 Who are you trying to engage with?

    3:42 Who are your best clients?

    5:25 Why do you want to get away from training in person?

    7:50 How to make $12K/month working remotely?

    10:00 Will your clients follow you on your journey?

    11:55 What are your packages at right now?

    13:20 How to approach your clients?

    17:20 Take action!

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    19 分
  • 303 I Preparing for the Unexpected I The Obvious Choice Podcast
    2024/12/23

    We recorded something different today. I sat down and shared a pretty personal essay I wrote about my wife's recent pregnancy - our tenth pregnancy actually, but hopefully our third child. We've had our share of losses, and this time around, Allison's been sick. But here's the thing - it got me thinking about all these choices we make, you know? Like living close to my parents instead of chasing that New York dream, or not overloading Calvin with extracurriculars like every other kid in the neighborhood.


    Sometimes these decisions that look like missed opportunities are creating space for when life throws you a curveball. We got into how this connects with the themes in my upcoming book, The Obvious Choice, and had some great discussions about writing, resilience, and why keeping your cup half empty might be the smartest move you can make. Amber and Dave jumped in with their usual wit, we went off on some tangents about vegans in California doing jiu-jitsu (because why not?), and somehow wrapped it all up with a conversation about Stephen King and the power of authentic storytelling.


    Pre-order my upcoming book "The Obvious Choice" here: https://amzn.to/4ghBzce


    HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com


    Hosts:

    Jonathan Goodman https://www.instagram.com/itscoachgoodman/

    Ren Jones https://www.instagram.com/fitnessjonestraining/

    Amber Reynolds https://www.instagram.com/amberreynolds.me/


    Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com


    The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.


    Timestamps:

    0:00 Living with a half-empty cup

    15:00 Initial discussion/reaction to the essay

    25:00 Discussion about writing process and sharing

    35:00 Deeper discussion about life philosophy

    45:00 Wrap-up discussion

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    46 分
  • 302 I Why Being 'Boring' Might Be Your Superpower I The Obvious Choice Podcast
    2024/12/16

    Welcome back to The Obvious Choice podcast, where today we're continuing to workshop a chapter from my next book. If you guys don't know, I actually started this podcast for an entirely selfish reason - to write better books. Everyone says you should create content for your readers and listeners, but nah, this one's for me. I'm stoked that you're along for the ride though, and I hope it's fun for you to see these books basically get built in real time.


    Once The Obvious Choice comes out in January (which you can pre-order now), you'll start seeing this process unfold. Today we're diving into exploration and how to add more of it into your life. Get ready to workshop this with me, and maybe let's figure out together why doing nothing might be worse than doing something boring.


    Pre-order my upcoming book "The Obvious Choice" here: https://amzn.to/4ghBzce


    HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com


    Hosts:

    Jonathan Goodman https://www.instagram.com/itscoachgoodman/

    Ren Jones https://www.instagram.com/fitnessjonestraining/

    Amber Reynolds https://www.instagram.com/amberreynolds.me/


    Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com


    The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit


    Timestamps

    0:00 - Introduction and explanation of podcast purpose (writing books, workshopping chapters)

    2:13 - Start of chapter section "Boring Not Vacant"

    5:30 - Isaac's Lesson begins

    11:25 - Author's personal reflection on writing and book production

    14:45 - Discussion of The Good Place TV show

    17:30 - Critique of business success stories and survivorship bias

    21:15 - Coach-client disconnect discussion

    25:40 - Story about mother-in-law's tattoo

    28:15 - Personal story about Mexico and pregnancy

    31:00 - Exploration and self-discovery

    34:00 - Closing segment/outro with humorous "slow jam" reference

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    32 分

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