Hey, Pod Nerds! In this episode of Pod Savvy Guide, Steph takes a deep dive into the world of video podcasts, discussing the platforms, benefits, and trends behind why more people are watching podcasts than ever before. If you’re on the fence about adding video to your podcast, Steph’s insights on Spotify, YouTube, and Apple Podcasts will help you decide if it’s the right move for you. As a self-proclaimed audio purist, Steph shares her own journey into video podcasting, surprising stats, and tips for making the transition smoothly.

Key Highlights:

Steph’s Video Podcasting Journey

As an audio-focused creator, Steph was hesitant to venture into video. But stats revealing a growing audience for video podcasts nudged her into exploring platforms like Spotify and YouTube. Her business, Reminisce Audio, was built around audio-only, making this new venture into video podcasting a significant change.

The Big Platforms: Spotify and YouTube

Spotify: Steph explains how posting video podcasts to Spotify through Spotify for Podcasters has become user-friendly. Spotify viewers can watch directly in-app, providing a seamless experience.

YouTube: As the most popular video platform, YouTube attracts a huge audience for podcasts, especially among younger listeners. Steph discusses how YouTube’s visual nature and in-the-room vibe make it ideal for engaging video podcast content.

Apple Podcasts and Video Content

Apple Podcasts has reintroduced video support, but it’s not compatible with video uploaded through Spotify for Podcasters. Since Steph mainly uses Spotify for Podcasters, she’s sticking with Spotify and YouTube for now but may explore Apple in a future episode.

Benefits of Posting on Both Platforms

Posting on both Spotify and YouTube maximizes reach and visibility. Spotify provides a direct way for podcast listeners to engage with video, while YouTube’s searchability expands access to new audiences already interested in video content.

Encouragement for New Video Podcasters

Steph understands the hesitation around video, especially for audio-focused creators. Her advice? Give it a try! She shares how adding video increased her audience’s engagement and encourages others to see if it works for them.

Takeaway:

Video podcasting is here to stay, with more audiences choosing to watch rather than listen. Whether it’s Spotify’s user-friendly integration or YouTube’s broad reach, video offers new ways to connect with listeners.

Final Thoughts:

Steph leaves listeners with a challenge to try video podcasting for themselves, offering practical tips to get started and encouraging feedback on what platforms work best for their audience.

Join Us Next Week:

Stay tuned for more tips and insights on making your podcasting journey as smooth and successful as possible!