Confidence is overrated, so says returning guest Susana Serrano Davey. This lovely Spanish lady has written a book entitle Confidence is Overrated which comes out March 2025.

• Graham and Kevin welcome back returning guest Susana Serrano-Davey, who has written a new book called "Confidence is Overrated" that will be released in March.
• Susana explains that the book challenges the traditional view of confidence and explores how to feel more at ease with oneself even without constant self-confidence.

• Susana delves deeper into her perspective on confidence, distinguishing it from self-esteem and imposter syndrome.
• She shares her own journey of not always feeling confident, and how she has learned to be more at peace with herself even in moments of self-doubt.

• The example of Malala Yousafzai was used to illustrate how challenging one's cultural and personal beliefs can lead to finding the courage to do things previously thought impossible.
• The importance of being open to new possibilities beyond one's career and preconceptions.

• Susana explains that her goal is for readers to enjoy the book, connect with her personal stories, and be inspired to reflect on their own lives and values.
• Her ultimate aim is to help people find a sense of inner peace and contentment, rather than constantly chasing confidence or external markers of success.

• In the closing discussion, Graham and Kevin reflect on their own journey of starting the podcast 450 episodes ago, when they had little confidence but took the leap anyway.
• They discuss how the podcast has evolved and the value of continuing to do it, even if it means letting go of reaching a specific milestone.

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specializes in finance transformation and implementing business change. He's the COO of GrowCFO, providing community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

OPDSure (Outpatient Department) is India's first OPD benefits plan for employees and families. Graham met Umesh, the founder of OPDSure, in November 2024 in New Delhi, India.

• OPDSure offers affordable outpatient healthcare coverage to Indian companies for their employees, focusing on preventive care.
• The Indian healthcare market is underserved, with long wait times at public hospitals and expensive private care.
• OPDSure initially targets small to mid-size companies, charging 3000 rupees (£30) per employee annually.
• The company is seeking $500k in initial funding to scale operations and plans to raise $5-10M from VCs later.

• Provides outpatient department (OPD) coverage not typically included in insurance.
• Targets corporate clients, offering as employee benefit.
• Flexible payment models: employer-paid, 50/50 split, or voluntary employee-paid.
• Annual cost 3000 rupees (£30) per employee.
• It allows visits to any doctor/clinic, not a restricted network.
• Includes alternative medicine (Ayurveda, homeopathy).

• 1.4 billion population with an overburdened public system.
• Long wait times at free government hospitals.
• Private care is unaffordable for many (£10+ per consultation).
• Average life expectancy is 60-65 years vs. 80+ in the UK.
• Lack of preventive care culture, especially among young people.

• The OPD market is estimated at $22 billion, growing to $40 billion by 2029.
• Initially targeting Delhi/NCR region, plans to expand nationwide.
• Focus on the 20-35 age group (70-80% of the corporate workforce).
• There are some competitors, but the market is large enough for multiple players.

• Seeking $500k initial investment for team expansion and marketing.
• A later round of $5-10M is planned for nationwide scaling.
• Founder has an MBA from Sheffield Hallam University.

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low-risk, done-for-you marketing solution for companies seeking high-net-worth leads. He is also the founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Graham Arrowsmith visited India with his wife, Dawn, in November 2024. This podcast recollects the experience and discusses MeclabsAI's Customer-Facing Devices.

This podcast discusses Graham's trip to India and explores applications of MeclabsAI, particularly Customer-Facing Devices (CFDs).

Key Takeaways

• Graham visited India, observing stark contrasts in urban development, pollution, and economic growth.
• Through CFDs, MeclabsAI offers powerful marketing, data analysis, and customer interaction capabilities.
• The technology has potential applications in finance, due diligence, and enhancing customer experiences.
• Security and data privacy are prioritised in MeclabsAI's approach, addressing concerns about data usage.

India Trip Observations

• Delhi: Estimated 35 million population, severe smog issues impacting health
• Chandigarh: Planned city by Le Corbusier, more organised than other Indian cities
• Traffic: Chaotic, with various vehicles weaving through lanes.
• Economic contrast: Educated professionals alongside significant poverty in slums.
• Growth: India is recognised as one of the fastest-growing economies globally.

MeclabsAI Capabilities

• Customer Facing Devices (CFDs): Advanced AI agents that can replace traditional chatbots.
• Data analysis: Can process financial reports, identify trends, and provide insights.
• Content creation: Ability to generate podcasts, articles, and marketing materials.
• Personalisation: Can create tailored experiences for customers, e.g., in jewellery shopping
• Integration: Potential to replace or enhance existing website functionalities.

Business Applications

• Due diligence: Analysing pitch decks and financial data for investors.
• Finance presentations: Improving how financial data is communicated to non-finance audiences.
• Marketing optimisation: Leveraging 30 years of marketing research to enhance conversions.
• Lead generation: Creating engaging user journeys that capture customer information effectively.

Technical Aspects

• Security: Emphasis on data privacy and secure handling of uploaded information.
• Customisation: It is easy to add proprietary information to create tailored AI libraries.
• Ongoing development: Regular updates and improvements to the system's capabilities

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low-risk, done-for-you marketing solution for companies seeking high-net-worth leads. He is also the founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, providing community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at