Adam Sher, CFO at Vero Capital, shares his journey from Big Four accounting to scaling tech ventures. He empowers Series Seed to Series A startups by streamlining financial operations and investor communications. His insights on SaaS metrics and valuations are invaluable for CFOs helping founders navigating growth.

We explore small business challenges, from tariffs to global supply chain disruptions. Adam’s candid reflections on his own startup failures, paired with actionable strategies for managing churn and rising costs, offer founders clear, practical guidance to thrive in turbulent times.

Wondering how to tame your startup’s financial chaos? I’m with Ciarán O’Donnell, fractional CFO and Own Your Numbers founder, who equips startups with the financial savvy to grow. We uncover how to spot cash flow traps, decode KPIs, and why EBITDA isn’t just jargon—it could shape your business’s exit value.

Packed with wild stories and actionable insights, we explore how a part-time finance expert turns confusion into clarity without the hefty price tag. Whether you’re buried in spreadsheets or just want to boost your financial know-how, this episode’s got the spark you need.

Curious about ditching a cushy corporate finance gig for the wild ride of a fractional CFO business? I sat down with Kat Willem-Kent, a trailblazer who traded a top firm for Fractional Finance, growing it from a one-woman show to a seven-strong team with HR disruption in her sights. Over lunch in London, she sparked the idea and mapped it out in a sunny Paddington square. Kat’s story is raw—bold leaps, scaling chaos, and balancing family life, all spiked with energy healing and manifestation.

In this episode, she dishes on recruiting CFOs, managing client demands, and her killer tech stack (Xero, Fathom, Float). Beyond numbers, Kat’s driven by purpose, blending personal growth with big plans. Our conversation is punchy, real, and loaded with insights for entrepreneurs, finance nerds, or anyone hungry for a fresh take on business.