How do you memorize an entire phone book or learn a completely new skill in 48 hours? In this episode, Mark sits down with Tansel Ali, four-time Australian Memory Champion and bestselling author of "The Yellow Elephant: Improve Your Memory and Learn More, Faster, Better" and "How to Learn Almost Anything in 48 Hours".

Tansel shares how he began to master the art of memory and teaching high performers around the world to sharpen their focus, retain critical knowledge, and unlock their creative potential. This conversation goes beyond party tricks and into the mindset of a true mental athlete. Tansel breaks down how memory mastery can help entrepreneurs organize their thoughts, make better decisions, and perform at their highest level.

About Tansel Ali: Tansel Ali is a world-renowned memory expert, author, and four-time Australian Memory Champion. He has spoken on TEDx stages, appeared in major media, and helped leaders, athletes, and creatives achieve breakthroughs in focus and performance.

📌 Connect With Tansel Ali:
https://tanselali.com/
https://www.instagram.com/tansel.a.l.i/
https://www.linkedin.com/in/tanselali/
https://www.facebook.com/tanselali
https://x.com/TanselAli
https://www.tiktok.com/@tanselali58
https://www.youtube.com/@TanselAliMemory

Purchase The Yellow Elephant & How to Learn Almost Anything inf 48 Hours: https://www.amazon.com/s?k=tansel+ali

📌 Connect With Us:
Website: https://www.thenecessaryentrepreneur.com/
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Spotify: https://open.spotify.com/show/6xhGUE1yzy2N0AemUOlJPx?si=d1c5c316af404f15
Apple Podcasts: https://podcasts.apple.com/no/podcast/the-necessary-entrepreneur/id1547181167

In this episode of The Necessary Entrepreneur, Mark Perkins sits down with email marketing powerhouse Jay Schwedelson to unpack the mindset and strategies behind today’s most effective marketing.

Jay shares why your email database is your company’s most valuable asset, how to craft subject lines that demand attention, and why perfectionism kills momentum in business. He dives into the psychology driving consumer behavior and explains how authenticity and consistency build lasting relationships with your audience.

From adapting to constantly changing platforms to leveraging AI in marketing, Jay offers practical, no-fluff advice for entrepreneurs and creators looking to scale their impact.

Key Takeaways:
✅ Don’t wait—start sharing valuable content now.
✅ Perfection is the enemy of progress.
✅ Your subject line’s first word can make or break open rates.
✅ Marketing success comes from understanding psychology, not chasing hacks.
✅ Give value first, ask later.

📌 Find Out More About Jay Schwedelson:
https://jayschwedelson.com/
https://www.linkedin.com/in/schwedelson/
https://www.instagram.com/jayschwedelson/reels/
https://x.com/worldata
https://www.youtube.com/@schwedelson

📌 Connect With Us:
Website: https://www.thenecessaryentrepreneur.com/
YouTube: https://www.youtube.com/@thenecessaryentrepreneur
Instagram: https://www.instagram.com/thenecessaryentrepreneur/
Facebook: https://www.facebook.com/TheNecessaryEntrepreneurPod
X (Formerly Twitter): https://twitter.com/MPerkinsTNE
LinkedIn: https://www.linkedin.com/company/tnepod/
TikTok: https://www.tiktok.com/@tneclips
Spotify: https://open.spotify.com/show/6xhGUE1yzy2N0AemUOlJPx?si=d1c5c316af404f15
Apple Podcasts: https://podcasts.apple.com/no/podcast/the-necessary-entrepreneur/id1547181167

In this powerful episode of The Necessary Entrepreneur, host Mark Perkins sits down with Jon Giganti, keynote speaker, executive coach, and USA Today bestselling author of With Intention, for a deep, vulnerable, and inspiring conversation on intentional living, leadership, mental health, and resilience.

Jon shares his journey from corporate leadership to personal transformation, emphasizing how starting your day with intention, embracing struggle, and leading with a service mindset can radically change your personal and professional outcomes. From navigating mental health challenges to cultivating high-performance cultures, Jon unpacks how adversity, vulnerability, and communication shape great leaders.

Whether you're an entrepreneur, executive, coach, or someone seeking personal growth, this episode will help you reset your mindset, strengthen your relationships, and lead with clarity and compassion.

Jon Giganti is a keynote speaker, executive coach, and USA Today bestselling author of With Intention. With over 25 years of experience in sales leadership and personal development, Jon helps individuals and teams unlock high performance through intentional living, emotional intelligence, and resilience. He’s passionate about bridging personal growth and professional excellence, and is the host of The With Intention Podcast.

• Why self-intention is just as critical as serving others

• How struggles build resilience and sharpen performance

• The connection between mental health and high achievement

• Setting clear expectations as a leadership advantage

• Building relationship capital and finding strength in support

• Creating safe spaces and navigating vulnerability

• The hero’s journey as a model for growth

• Embracing continuous improvement in work and life

📌 Find Out More About Jon Giganti:
https://www.jongiganti.com/
https://www.linkedin.com/in/jon-giganti-3173172/
https://www.instagram.com/jongiganti/
https://www.facebook.com/jon.giganti

📌 Connect With Us:
Website: https://www.thenecessaryentrepreneur.com/
YouTube: https://www.youtube.com/@thenecessaryentrepreneur
Instagram: https://www.instagram.com/thenecessaryentrepreneur/
Facebook: https://www.facebook.com/TheNecessaryEntrepreneurPod
X (Formerly Twitter): https://twitter.com/MPerkinsTNE
LinkedIn: https://www.linkedin.com/company/tnepod/
TikTok: https://www.tiktok.com/@tneclips
Spotify: https://open.spotify.com/show/6xhGUE1yzy2N0AemUOlJPx?si=d1c5c316af404f15
Apple Podcasts: https://podcasts.apple.com/no/podcast/the-necessary-entrepreneur/id1547181167