Step into the fascinating world of ethical AI music creation with Annemarie Gaillard from DAACI as she reveals how technology can amplify your creative process without replacing the human touch.

What makes DAACI fundamentally different from other AI music tools? "We haven't trained an AI, we have taught an AI," Annemarie explains, highlighting their approach based on musicology and music theory rather than scraping existing works. With 30+ years of research and 70 patents behind them, DAACI have created tools that respect artistry while solving real problems for composers and content creators.

Annemarie's extraordinary journey from classical music training through acting, drama therapy, and startup scaling brings a rich perspective to her role as Head of Partnerships at DAACI. This multidimensional background informs her passionate advocacy for tools that enhance creativity rather than diminish artistic ownership.

The conversation explores DAACI's two main product lines—Adaptive tools for seamless music editing and Generative tools that function as creative co-pilots. Their newly launched WISL app puts the "DAACI brain" in creators' hands, allowing inspiration to strike anywhere. Most importantly, their technology ensures complete traceability from input to output, guaranteeing fair attribution and royalty distribution.

For composers struggling with creative blocks or tedious aspects of production, these ethical AI tools offer a solution that preserves artistic integrity. As Annemarie beautifully puts it, these technologies are simply "another colour in your paint box" that can help express what's already in your head.

Reach out to me !

Websites
www.jonnyamos.com
https://themusicbusinessbuddy.buzzsprout.com

Instagram
https://www.instagram.com/themusicbusinessbuddypodcast/
https://www.instagram.com/jonny_amos/

Email
jonnyamos@me.com

When we cut the roots, the trees don't grow. This stark reality lies at the heart of the UK's current music crisis, where funding cuts to youth music programs threaten to silence the next generation of creative voices.

Matt Griffiths, CEO of Youth Music, joins us for a profound conversation about the organization's 26-year mission to equalize young people's access to music-making opportunities. What emerges is a troubling picture: Youth Music currently turns away 83% of applicants due to limited resources, while 41% of their funded partners face closure. Yet music remains young people's absolute favorite activity, according to their comprehensive 2024 survey of over 2,500 young people.

The consequences stretch far beyond statistics. Mercury Prize and BRIT Award winners Ezra Collective, alongside stars like Little Simz, Laura Mvula, and Celeste, all developed their talents through Youth Music funded projects. These community spaces provide what traditional education often cannot – environments where young people feel welcomed, inspired, and free to express themselves creatively without judgment.

"The problem is not the young people," one young participant notes in Youth Music's powerful "Rescue the Roots" documentary, "the problem is in people not believing in the young people." This sentiment resonates throughout our conversation as Matt shares stories of talented young musicians finding their voice through community programs after being discouraged in traditional settings.

Looking toward 2050, Matt envisions a future where pathways into music careers are clear and respected, where the music curriculum is reimagined through collaboration between educators and industry professionals, and where music is recognized not as a luxury but as essential to the UK's cultural and economic wellbeing.

Ready to support the next generation of musical talent? Check out the Rescue the Roots campaign here:

https://www.youthmusic.org.uk/rescue-the-roots

Reach out to me !

Websites
www.jonnyamos.com
https://themusicbusinessbuddy.buzzsprout.com

Instagram
https://www.instagram.com/themusicbusinessbuddypodcast/
https://www.instagram.com/jonny_amos/

Email
jonnyamos@me.com

The worlds of music PR and marketing have merged into a seamless ecosystem, where storytelling reigns supreme and strategy is non-negotiable. In this enlightening conversation, PR manager Ellie Sorensen shares her decade of experience helping independent artists navigate this complex landscape.

Ellie pulls back the curtain on how she transitioned from performing artist to PR specialist, revealing the importance of mentorship and persistence in building her career. With impressive credentials working alongside artists like Idlewild, Nova Twins, and Crawlers, she offers a unique perspective on how PR has evolved from traditional press outreach to a multifaceted discipline encompassing playlist pitching, audience analysis, and brand development.

At the heart of Ellie's approach is the understanding that every artist is fundamentally a brand requiring a cohesive story. She expertly unpacks how to identify an artist's unique values and communicate them authentically across all touchpoints – from visuals and press materials to social media content. Most refreshingly, she challenges conventional wisdom about digital presence, sharing examples of artists who've succeeded by stepping away from social platforms to prioritize mental health and more meaningful audience connections.

The conversation takes a particularly illuminating turn when discussing DSP strategy, with Ellie revealing her effective technique for pitching to Spotify playlists. Her methodical approach includes researching suitable playlists, incorporating key marketing terms, and highlighting an artist's existing achievements – essentially doing some of the curator's work for them. She also emphasizes the value of third-party playlists as crucial stepping stones in building streaming momentum.

Whether you're an emerging artist, manager, or music business student, this episode provides practical wisdom about brand audits, audience psychographics, and creating sustainable careers in an oversaturated industry. As Ellie wisely notes, there are no overnight successes – just strategic thinkers playing the long game of authentic artist development.

Reach out to me !

Websites
www.jonnyamos.com
https://themusicbusinessbuddy.buzzsprout.com

Instagram
https://www.instagram.com/themusicbusinessbuddypodcast/
https://www.instagram.com/jonny_amos/

Email
jonnyamos@me.com