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"There is a common, nebulous understanding among Americans that MLM is off and exploitative. But a shrug goes along with it, too, as one does with Scientology, or other factions of this country's colorful fringe. It is one of our many freak sideshows, falling somewhere between a cult, a crime, and a joke. Something to gawk at, pity, or ignore."

Order "Little Bosses Everywhere" here: https://bookshop.org/lists/morbidly-curious-non-fiction-recommendations

Welcome to a special BONUS episode, where I chat with an author about their nonfiction book that is morbidly curious book club adjacent, but it hasn't been a pick. Thus, a bonus episode!

Here is my conversation with Bridget Read on her book, "LITTLE BOSSES EVERYWHERE: How the Pyramid Scheme Shaped America."

Companies like Amway, Mary Kay, and Herbalife advertise the world’s greatest opportunity: the chance to be your own boss via an enigmatic business model called multilevel marketing, or MLM. They offer a world of pink Cadillacs, white-columned mansions, tropical vacations, and—most precious of all—financial freedom. If, that is, you’re willing to shell out for expensive products and recruit everyone you know to buy them, and if they recruit everyone they know, too, thus creating the 'multiple levels' of MLM. Overwhelming evidence suggests that most people lose money in multilevel marketing, and that many MLM companies are pyramid schemes. Yet the industry’s origins, tied to right-wing ideologues like Ronald Reagan, have escaped public scrutiny. MLM has slithered in the wake of every economic crisis of the last century, from the Depression to the pandemic, ensnaring laid-off workers, stay-at-home moms, and teachers—anyone who has been left behind by rising inequality. In Little Bosses Everywhere, journalist Bridget Read tells the gripping story of multilevel marketing in full for the first time, winding from sunny postwar California, where a failed salesman started a vitamin business, through the devoutly religious suburbs of Michigan, where the industry built its political influence, to stadium-size conventions where today’s top sellers preach to die-hard recruits. MLM has enriched powerful people, like the DeVos and Van Andel families, Warren Buffett, and President Donald Trump, all while eroding public institutions and the social safety net, then profiting from the chaos. Along the way, Read delves into the stories of those devastated by the majority-female industry: a veteran in Florida searching for healing; a young mom in Texas struggling to feed her children; a waitress scraping by in Brooklyn. A wild trip down an endless rabbit hole of greed and exploitation, Little Bosses Everywhere exposes multilevel marketing as American capitalism’s stealthiest PR campaign, a cunning grift that has shaped nearly everything about how we live, and whose ultimate target is democracy itself."

About the author: Bridget Read is a features writer at New York magazine, reporting on housing inequality and the real estate industry for Curbed. Previously, she wrote for The Cut and was a culture writer at Vogue. She lives in Brooklyn, New York.

Enjoy!

Part 2/2 of my conversation with Rick Emerson on his book, Unmask Alice. Listen to part 1 before this one!

Join the book club, subscribe to the book box, buy a shirt, and more...

https://themorbidlycuriousbookclub.com/

Welcome to another archives episode! Where I speak to a previously selected book club pick author.

In 2024, I launched this podcast to delve deeper into our book club's nonfiction selections by engaging directly with the authors—the experts behind these compelling works.

Over the years, our club has explored some exceptional books, and today, I am finally releasing my 2 part episode covering "Unmask Alice: LSD, the Satanic Panic, and the Imposter Behind the World's Most Notorious Diaries" by Rick Emerson. This is one of my favorite books of all time, and easily one of the best podcast episodes I've been a part of.

About the book: "In 1971, Go Ask Alice reinvented the young adult genre with a blistering portrayal of sex, psychosis, and teenage self-destruction. The supposed diary of a middle-class addict, Go Ask Alice terrified adults and cemented LSD's fearsome reputation, fueling support for the War on Drugs. Five million copies later, Go Ask Alice remains a divisive bestseller, outraging censors and earning new fans, all of them drawn by the book's mythic premise: A Real Diary, by Anonymous. But Alice was only the beginning. In 1979, another diary rattled the culture, setting the stage for a national meltdown. The posthumous memoir of an alleged teenage Satanist, Jay's Journal merged with a frightening new crisis—adolescent suicide—to create a literal witch hunt, shattering countless lives and poisoning whole communities. In reality, Go Ask Alice and Jay's Journal came from the same dark place: Beatrice Sparks, a serial con artist who betrayed a grieving family, stole a dead boy's memory, and lied her way to the National Book Awards. Unmask Alice: LSD, Satanic Panic, and the Imposter Behind the World's Most Notorious Diaries is a true story of contagious deception. It stretches from Hollywood to Quantico, and passes through a tiny patch of Utah nicknamed 'the fraud capital of America.' It's the story of a doomed romance and a vengeful celebrity. Of a lazy press and a public mob. Of two suicidal teenagers, and their exploitation by a literary vampire."

About the author: Rick Emerson is a longtime radio and television broadcaster, the former host of the nationally-syndicated Rick Emerson Show, and the coauthor (with Lisa Desjardins) of Zombie Economics: A Guide to Personal Finance. He's a regular guest on America's finer podcasts, and can be seen in occasional television roles and a truly dreadful commercial for tires. He lives in Portland, Oregon with his two dogs, Willard and Philo.

Join the book club, subscribe to the book box, buy a shirt, and more...

https://themorbidlycuriousbookclub.com/

Welcome to another archives episode! Where I speak to a previously selected book club pick author.

In 2024, I launched this podcast to delve deeper into our book club's nonfiction selections by engaging directly with the authors—the experts behind these compelling works.

Over the years, our club has explored some exceptional books, and today, I am finally releasing my 2 part episode covering "Unmask Alice: LSD, the Satanic Panic, and the Imposter Behind the World's Most Notorious Diaries" by Rick Emerson. This is one of my favorite books of all time, and easily one of the best podcast episodes I've been a part of.

About the book: "In 1971, Go Ask Alice reinvented the young adult genre with a blistering portrayal of sex, psychosis, and teenage self-destruction. The supposed diary of a middle-class addict, Go Ask Alice terrified adults and cemented LSD's fearsome reputation, fueling support for the War on Drugs. Five million copies later, Go Ask Alice remains a divisive bestseller, outraging censors and earning new fans, all of them drawn by the book's mythic premise: A Real Diary, by Anonymous. But Alice was only the beginning. In 1979, another diary rattled the culture, setting the stage for a national meltdown. The posthumous memoir of an alleged teenage Satanist, Jay's Journal merged with a frightening new crisis—adolescent suicide—to create a literal witch hunt, shattering countless lives and poisoning whole communities. In reality, Go Ask Alice and Jay's Journal came from the same dark place: Beatrice Sparks, a serial con artist who betrayed a grieving family, stole a dead boy's memory, and lied her way to the National Book Awards. Unmask Alice: LSD, Satanic Panic, and the Imposter Behind the World's Most Notorious Diaries is a true story of contagious deception. It stretches from Hollywood to Quantico, and passes through a tiny patch of Utah nicknamed 'the fraud capital of America.' It's the story of a doomed romance and a vengeful celebrity. Of a lazy press and a public mob. Of two suicidal teenagers, and their exploitation by a literary vampire."

About the author: Rick Emerson is a longtime radio and television broadcaster, the former host of the nationally-syndicated Rick Emerson Show, and the coauthor (with Lisa Desjardins) of Zombie Economics: A Guide to Personal Finance. He's a regular guest on America's finer podcasts, and can be seen in occasional television roles and a truly dreadful commercial for tires. He lives in Portland, Oregon with his two dogs, Willard and Philo.

Part 2 will be uploaded right after this one.