Welcome to another episode of The Lindsey Anderson Show! Today, I’m diving into a topic that I’m sure many of you haven’t thought much about: legal protections for your online content. As entrepreneurs and online business owners, we show up online every day—creating content, generating sales, and building our brands. But here’s the real question: Is your business actually protected?

The truth is, many entrepreneurs are losing money, missing opportunities, and even getting taken advantage of because they haven’t protected their intellectual property. Whether you’re posting on social media, creating content, or launching offers, you need to ensure that your work is legally protected. Today’s guest, Robert Thony, is here to help us navigate this crucial area of business. He’ll be sharing how to protect your intellectual property before it’s too late. I’m so excited for you to hear this!

Robert Thony is the founder of Tony Law and Entertainment, a firm that specializes in IP law and business law. With over a decade of experience, Robert has been helping entrepreneurs, creators, and online business owners protect their work and secure better deals.

He’s an expert in trademarks, copyrights, contracts, and negotiation strategies. Robert has worked with countless brands to ensure they’re legally protected while continuing to grow. His goal is simple: to help businesses not only survive but thrive, all while being legally secure. Robert provides guidance on everything from brand protection to navigating the complexities of the digital world with legal insight. Let’s dive into the conversation with Robert!

• Protect Your Brand Early: It’s critical to get your business structure right from the start. Whether you’re a consultant, or running a tech startup, choosing the right legal entity is key to protecting your business in the long run.
• Trademark Protection: Your brand name and logo should be protected from day one. Register them with the US Patent and Trademark Office (USPTO) to prevent infringement and legal issues down the line.
• Trademark Search: Always conduct a comprehensive trademark search to make sure no one else is using a name or logo that’s too similar to yours.
• Legal Structure Matters: The legal structure you choose for your business affects the kind of protection you need. For example, a service-based business will have different legal needs than a product-based business.
• Investment in Protection: While it costs $350 per mark to file a trademark application with the USPTO, it’s a worthwhile investment to secure your brand’s future. The process can take 9-12 months, but it’s worth the wait for the protection it provides.
• Why Entrepreneurs Wait Too Long: Entrepreneurs often delay legal protection due to budget constraints or the desire to focus on marketing. However, failing to protect your brand early could lead to costly rebranding or legal disputes in the future.

We share a common example that happens way too often. A business owner starts using a name that’s similar to another trademarked brand. At first, everything seems fine, but then, the clients start getting confused—some even reach out to the wrong business thinking they’re contacting the right one.

In these situations, the client may have to rebrand entirely, which is a huge financial and logistical burden. And sometimes, the other business already owns the trademark, which means they have the legal right to shut you down. This happens all the time, and it can set you back months, if not years, in your business journey.

• "If you're serious about business, you need to get this protection so that you're not wasting...

In this episode, I dive into one of the smartest ways to scale your business as an entrepreneur or online business owner—outsourcing your marketing and sales tasks to virtual assistants. If you’ve ever felt stretched thin doing everything yourself, or you’ve struggled to find high-quality help without blowing your budget, this episode is going to give you real clarity.

I walk through what tasks you should actually be outsourcing, how to do it the right way, and why looking globally—especially to Africa—might just be the most strategic move you can make.

I’m joined by outsourcing expert Valerie Bowden, and together we talk about how to build a lean, effective, and ethical remote team that supports your growth without the burnout.

Valerie Bowden is the founder of CRDLE, a company that connects entrepreneurs and business owners with top-tier remote sales and marketing talent from Africa. After living in Ethiopia for years and witnessing firsthand how major corporations were quietly outsourcing to Africa without fair wages or growth paths, she launched CRDLE to offer a better, more ethical alternative. Today, Valerie helps online businesses and growing companies build cost-effective, high-performance teams that scale sustainably and responsibly.

• Strategic outsourcing helps you scale affordably without compromising on quality
• Many online business owners wait too long to delegate and end up burned out
• Tasks like cold calling, lead generation, and podcast booking are perfect for virtual assistants
• The #1 outsourcing mistake is failing to train your team properly
• Daily check-ins, clear SOPs, and a strong onboarding process drive success
• Freelance platforms like Upwork are great for one-off projects, but building a long-term team requires deeper integration
• Focus your time on what only you can do—and outsource everything else to free up capacity

• Record initial trainings to onboard future hires more efficiently
• Schedule short daily check-ins during the first couple of weeks to build momentum
• Include VAs in team meetings—they’re part of your team, not a side resource
• You should always own the voice, strategy, and messaging
• Don’t expect perfection immediately—give space for growth

• Marketing tasks: social media scheduling, video editing, content uploading, podcast booking, engagement
• Sales tasks: cold calling, lead scraping, CRM maintenance, appointment setting
• Combine LinkedIn outreach with cold calls to warm up your sales funnel
• Tools like Apollo.io make it easy to gather verified lead data

• Africa has a large, highly skilled talent pool with strong English and solid education
• It’s far less saturated than traditional outsourcing countries, so you find better candidates faster
• Hiring from Africa also supports a powerful social mission—especially for young women
• CRDLE connects you with pre-vetted, highly motivated professionals ready to contribute

• AI tools like ChatGPT help VAs generate content, match tone, and stay on-brand
• VAs can research and test AI tools to streamline your workflows
• AI + outsourcing = more leverage for your business, less time doing the heavy lifting yourself
• This combination empowers you to stay agile and competitive as you scale

• "If someone’s spending all day cold calling, they shouldn’t be doing it at a U.S. salary. That’s the kind of job that should be outsourced."
• "The biggest mistake I see is...

Hey everybody, welcome to this episode of The Lindsey Anderson Show. I'm so excited for today’s conversation. Many entrepreneurs and small business owners struggle with structure. They often get caught up in shiny object syndrome and love being the visionary, but they struggle with the key element of business success: having a strategy, sticking to it, tracking numbers, and managing the day-to-day tasks that come with running a successful business.

When you realize that over 5% of entrepreneurs have ADHD, it changes the way you approach business. Understanding how your brain works can be the key to leveraging ADHD for success instead of letting it hold you back. Today’s guest, Steve August, knows exactly how to use ADHD to your advantage. He’ll be sharing strategies that will elevate your business, whether you’ve been diagnosed or not.

My guest today is Steve August, an incredibly successful entrepreneur, founder of Steve August Coaching, and the creator of the Focus Formula system for ADHD entrepreneurs. Steve has taken companies from idea to multimillion-dollar exits, raised over $100 million for clients, and now helps B2B founders break free from overwhelm and into unstoppable momentum by understanding how their brains really work.

• ADHD and Executive Function: Entrepreneurs with ADHD often struggle with deciding, doing, and sustaining tasks. These challenges are linked to executive function deficits that affect prioritization, organization, and task initiation. This leads to common symptoms like decision paralysis, starting tasks but not completing them, and difficulty focusing on long-term projects.
• The "Magnetic North" Strategy: To overcome decision paralysis, entrepreneurs should have a magnetic north: a clear vision and mission that helps them stay focused and avoid distractions. This ensures they remain on track even when shiny objects or new ideas come up.
• The Power of Time Management: ADHD brains tend to have peak productivity hours, often in short bursts. The two-hour workday concept helps ADHD entrepreneurs prioritize their most impactful tasks during these high-focus periods, maximizing efficiency and reducing overwhelm.
• Importance of Iteration: Growth in business happens through methodical iteration and refinement. While ADHD entrepreneurs may be tempted to constantly jump to new ideas, true success comes from improving what’s already in motion.

• Why ADHD Entrepreneurs Thrive: ADHD entrepreneurs are naturally drawn to environments that offer novelty and constant change. The startup phase of a business, with its new challenges and opportunities, provides plenty of dopamine hits, keeping ADHD entrepreneurs engaged and motivated.
• Interest-Driven Work: Entrepreneurs with ADHD often find routine work stifling, making the dynamic nature of entrepreneurship the perfect environment. The freedom to explore new ideas and think creatively is what makes this field so attractive to them.
• Innovation and Creativity: ADHD entrepreneurs excel at thinking outside the box, connecting unrelated ideas, and innovating rapidly. This creativity is often the driving force behind successful startups.

• How ADHD Impacts Strategy: Entrepreneurs with ADHD can struggle to stick with a plan, but success comes from consistency and iteration. Breaking tasks down into manageable steps can help ADHD entrepreneurs stay on track and continue refining their business strategies.
• The Importance of Iteration: Businesses grow through repetition and refinement. ADHD entrepreneurs may be...