The Marketing of Weddings
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The Marketing of Weddings
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Any cursory search in Pinterest will show millions of boards dedicated to every aspect of a wedding. Dresses, venues, flowers, bridesmaid dresses, makeup artists, centerpieces, photographers, videographers, DJs, favors, catering, officiant - anyone who has been through the process knows the list goes on and on.
With marriage rates in sharp decline, this entire industry is not trying to save their own bottom line by ramping up pricing for each of these services - making the decision of marriage even more cumbersome.
Zach and Kaitlin dig into the tactics all wedding companies use, from planners to venues to flowers and dresses, and how they get people to spend WAY more than that ever planned to get their dream wedding.
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