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In this power-packed episode, Dr. Ashley Joves sits down with the one and only Dr. Anthony Price, also known as @memphisdentist, to talk all things branding, marketing, cosmetic dentistry, and redefining success on your own terms.

From his early days working alongside his father to building one of the most recognizable brands in Memphis dentistry, Dr. Price shares his unfiltered journey—the lessons, the hustle, the burnout, and the boundaries he’s learned to set in the name of health, happiness, and impact.

Key Takeaways:

• The evolution of Dr. Price’s brand—from general dentistry to cosmetic dentistry powerhouse
• Why Instagram still matters—and how he organically built an audience of over 90K followers
• How he pivoted to virtual consults and now averages 40+ a month
• Why composite veneers are having a moment—and how he’s teaching others to master them
• The reality of burnout and the life-threatening wake-up call that changed everything

Featured Quote:

“Everybody has so many problems… until their health is at risk. Then they only have one.”

Resources + Mentions:

• Dr. Price’s website (https://www.smilemorestressless.com/)
• @memphisdentist on IG (https://www.instagram.com/memphisdentist)
• Veneer Mastery Course (https://www.veneermastery.org/) – Learn composite veneers from Dr. Price himself, in a hands-on small group format.
• Studio 8E8 (https://www.s8e8.com/) for website design and branding

Let us know what resonated with you most in this episode—and tag @ashleyjovesdds and @memphisdentist with your favorite takeaways!

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In this episode of The Making Of, Drs. Ashley Joves and Brian Joves dives into the art and strategy of branding your dental practice. Drawing from her journey creating the Smile & Co. brand, Dr. Ashley shares the thought process, challenges, and lessons learned in building a practice that stands out.

Branding isn’t just about choosing colors or designing a logo—it’s about creating a feeling, an experience, and a story that resonates with patients and your team. Whether you’re starting from scratch or refreshing an existing brand, this episode will give you actionable insights and inspiration to define your practice’s unique identity.

What You’ll Learn in This Episode:

• Why branding is more than just aesthetics—it’s about authenticity and connection.
• The role of storytelling in building a memorable patient experience.
• How to align your brand with your core values and mission.
• Key lessons and tips for creating a standout brand in a competitive market.

Resources & Mentions:

• Smile & Co. Website
• Recommended Reading: Building a StoryBrand by Donald Miller

Join the Conversation:
What does your practice’s brand say about you? Share your branding story with us on social media by tagging The Making Of and using #TheMakingOfPodcast!

Subscribe & Review:
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Be sure to subscribe to our podcast and YouTube channel for more inspiring interviews and actionable insights. If you enjoyed this episode, please leave a review and share it with your network to spread the wisdom!

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Join us next time for more candid conversations and valuable insights from Ashley, Brian, and their incredible guests!