Amy breaks down the misconception of this lie you're being sold about business "Build it and They Will Come", and what you should do instead.

Apply for Momentum Builders before July 31st

Questions? Send them through right here to be answered on the pod.

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The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.

Today's episode of Margins is a long question that ultimately stems from content confusion – originally sent forward in a Q+A with Amy Pearson.

“Who should I create my content for?"

"What if I don't like filming myself?”

"Can I mix lifestyle content with my work?"

If you're getting more follows and engagement from people within your industry than potential clients, it might be time to SHIFT something in your content.

Questions? Send them through right here to be answered on the pod.

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The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.

Are you treating your launch like a one-sided performance?

In this episode of The Magnetic Pull, host Amy Pearson pulls back the curtain on launching with impact, why most business owners struggle with low engagement during launches and how to fix it by “reading the room" having meaningful conversations with your audience, and adapting your strategy in real time.

PLUS practical tips for priming your audience, addressing objections, and bringing true energy and connection into your launch to make your next launch more interactive and successful.

Questions? Send them through right here to be answered on the pod.

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The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.

If you're trying to find a way to offer lots of value to your audience, or grow your own list of buyers, you might be wondering HOW to do this or WHAT to focus on.

This question is pulled from a real Q+A inside The Marketing Club:

"What kind of 'free challenge' should I create for my audience?"

In today's episode, we talk through the option of free challenges, and what to think about when it comes to creating something of value FOR your audience.

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Learn about The Marketing Club + Join the priority waitlist here.

Questions? Send them through right here to be answered on the pod.

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The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.

Today on The Magnetic Pull, we're sharing a conversation that originally aired on The Business Fondle by Professional Babe aka Peta Serras.

Peta and Amy chat about their mutual love and respect for one another, the BIG core skills required for business success, and how much of it comes down to taking radical responsibility for our own outcomes.

They talk sexy businesses, convenient circumstances that keep us from moving forwards, how Motherhood is not the excuse you think it is, and what it really takes to "make it".

Stay tuned for part 2: coming soon!

Questions? Send them through right here to be answered on the pod.

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The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.

In today's episode, we're tackling the second chapter of the Vanity Validation Matrix series.

We'll explore how to identify those hidden, silent followers and turn them into your hottest leads. It's not about spending more time on social media but rather about understanding the psychology behind their quiet presence and finding innovative ways to engage with them.

Join Amy as she shares practical strategies to connect with these often-overlooked audience members and convert them into actively engaged, magnetised leads.

Join the Own Your Audience Challenge

Questions? Send them through right here to be answered on the pod.

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The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.

Creators, Entrepreneurs + Thought Leaders–ever find yourself chasing those likes and views but not seeing any real business growth?

Well, that's because the data you're looking at? Is called Vanity Metrics – the numbers that look good on the outside, but they don't actually mean that your business is successful.

Getting attention online and actually making sales require completely different strategies. It's tempting to focus on things like viral reels, but followers and eyeballs? Do not equate to success – it's just not that simple.

Today on The Magnetic Pull podcast, we dive deep into the world of vanity metrics, trap that Amy's coined "The Validation Matrix".

Join Amy as she explores actionable strategies to own your audience, turn those views into leads and take control of your business growth.

Join the Own Your Audience Challenge

Questions? Send them through right here to be answered on the pod.

–

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.

Join Amy as she reveals the ways in which we unknowingly sabotage our ability to BE magnetic online.

OWN YOUR AUDIENCE: Join The 11-Day Challenge

MAKE IT MAGNETIC: Messaging Sprint Waitlist

Questions? Send them through right here to be answered on the pod.

–

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.