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The Magic of Implementation Intentions

The Magic of Implementation Intentions

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Ever felt motivated just because you thought you were making progress? You’re not alone. Illusory progress is a real psychological phenomenon that can help you stay on track with your goals. In this episode of Brain/Shift, we discuss the fascinating phenomenon of how perceived progress can accelerate motivation. We break down how this works and simple tricks to keep yourself moving forward. If you’re stuck in a rut and just looking for that last push of motivation, this episode is a must-listen.

Chapter Markers

0:00 - Intro: What is illusory progress?

0:45 - The Coffee Shop Study: Why pre-filled punch cards boost motivation

2:39 - The science of feeling ‘almost there’

3:56 - Practical strategies to create feelings of progress

4:09 - Final thoughts and today's challenge

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