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Paul Aemisegeo’s journey to founding Payroll Mart is a testament to entrepreneurial grit and vision. Just after college, Paul discovered he "didn’t fit the ADP mold," a realization that led him to a successful path in benefits and insurance. This experience gave him invaluable insights into the payroll industry, highlighting key challenges: the lack of personalized solutions for clients and the transactional approach of salespeople focused solely on closing deals.

Paul’s deep understanding of benefits and payroll inspired him to create a business that prioritized relationships over transactions. His philosophy? Sales should deliver value that outlasts the contract.

Through Payroll Mart, Paul embodies entrepreneurship by transforming low productivity into meaningful outcomes. He shares the highs and lows of his journey, emphasizing three keys to success:

1. Create value before expecting it—success starts with solving real problems.
2. Burn the boats, take the island—fully commit to your vision.
3. Be a relationship builder—people are the heart of business.

Paul also stresses the power of ideas: “Write them down, never let anyone tell you you’re crazy, and never think you have too many!”

If you’re seeking innovative payroll solutions or entrepreneurial inspiration, connect with Paul via LinkedIn or email at Paul@payrollmart.com. His story proves that breaking the mold can lead to exceptional results.

What’s Inside:

• Embodying the spirit of entrepreneurship.
• Why it’s okay to not fit the mold!
• 3 keys to entrepreneurial success.
• Paul Aemisegeo’s entrepreneurial journey.

Mentioned In This Episode:
PayrollMart
ShuttleHR
Paul Aemisegeo - PayrollMart on LinkedIn
MBA CPA

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Guest, friend, and inspiring human Krista Clive-Smith breaks down the power of personal branding in today's episode. Personal branding, she explains, is not about ego; it's about aligning your authentic self and personal story, distinct from your business ventures and organizations.

Krista introduces the "Personal Branding Triangle," which outlines the three core principles of a personal brand which are what you DO, what you KNOW, and what you ARE, all framed within a growth-oriented mindset (the yellow border). This concept emphasizes working with healthy belief systems and a mindset focused on growth and expansion.

Once we’ve defined a personal brand, we explore what it means to flip the traditional structure of company branding. By placing personal branding at the top, we separate it from the organizational brand. Krista reminds us that change is inevitable, and if we entangle our identity too closely with our company, rather than the other way around, we create risk and limit our options.

Taking time to establish a personal brand enables our authenticity and humanity to shine through, which in turn is reflected in our companies’ cultures. Krista leaves us with a powerful analogy: our personal brand is like a theme park, and our business ventures are the distinct lands within this cohesive personal brand.

Krista has generously offered to connect with listeners as a “go-giver.” You can reach out to her via email or learn more by visiting her website.

What’s Inside:

• What is personal branding?
• Three core principles of your personal brand.
• Why we should separate our personal brand from our company brand.
• An an authentic personal brand reflects in company culture.

Mentioned In This Episode:
Krista Clive-Smith
Krista@kristaclivesmith.com
MBA CPA

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Susan Latremoille advocates a holistic approach to financial advisory, addressing a key issue: many people reach retirement or other major life transitions only to feel less fulfilled than expected. Through Next Chapter Lifestyle Advisors, she trains and empowers financial advisors (and accountants and lawyers) to recognize the deeper challenges people face and guides them in helping clients prepare effectively for life after a career. As well as helping those pre-planning, on the cusp, or already retired.

Life transitions—retirement, selling a business, or stepping away from work—can disrupt a person’s social connections, identity, purpose, and structure (SIPS). Without thoughtful planning, these changes often lead to isolation, illness, and other adverse effects. While the “honeymoon phase” of retirement feels exciting, it eventually leaves many wondering, “What’s next?”. Susan is on a mission to retire the word retirement. It’s just the next chapter.

Susan suggests that preparing for life’s next chapter is like working with a trainer; it’s a best practice that ensures a smoother transition. Her Ironclad Process is designed to help clients build a “happiness portfolio” by connecting their financial and life goals. Her “rich life” philosophy centers on three key principles: live well, give back, and leave a legacy.

By creating a comprehensive life plan, followed by a financial plan and suitable products, clients can cultivate a truly fulfilling life. Retirement isn’t the end; it’s an opportunity to write a new, purpose-driven chapter.

What’s Inside:

• Why we need to RETIRE the word Retirement.
• SIPS, the common challenges that come with transitioning from your career.
• How financial advisors can assist with your happiness portfolio.
• The three pillars of a “Rich Life”.

Mentioned In This Episode:
Next Chapter Lifestyle Advisors
MBA CPA