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In this solo episode, Katie addresses common yet challenging issues that many beauty business owners face, such as handling negative reviews, difficult clients, and enforcing business policies. Drawing on her own experiences and insights, Katie provides practical advice and strategies to help salon and beauty professionals manage these situations effectively.

Key Takeaways:

Addressing Negative Reviews:

Katie shares how to respond professionally to negative or mistaken reviews to maintain your business’s reputation. Tips on politely asking clients to take down a mistaken review and the importance of managing expectations through public replies.

Setting Boundaries with Gift Vouchers:

Advice on setting clear expiration dates for gift vouchers to avoid confusion or misuse. Katie explains why clients shouldn’t expect to redeem a voucher they purchased for someone else.

Handling One-Star Reviews:

Learn how to address reviews that were mistakenly attributed to your business, especially in a shared workspace. Katie emphasises the importance of responding publicly to set the record straight while maintaining a positive tone.

Dealing with Difficult Clients and Knowing When to “Sack” a Client:

Katie shares her approach to managing difficult clients and setting boundaries, explaining when it’s okay to part ways if a client repeatedly disregards policies or creates a negative atmosphere.

The Importance of Enforcing Policies on Deposits and Price Increases:

Why requiring deposits helps prevent last-minute cancellations and no-shows. Katie highlights the importance of regular price increases to keep up with rising costs and inflation, advising listeners to stand firm on pricing and policies to ensure profitability.

Thank you to our sponsor:

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Last chance to secure your mastermind space with 2024 prices here!

Caroline and Amanda introduce themselves as the co-founders of Creative Hub Studio, a unique co-working space designed for beauty and hair professionals.

They share their journey and how their passion for supporting others led them to create an innovative business environment.

The Concept Behind Creative Hub Studio:

Caroline and Amanda talk about their decision to shift from traditional salon ownership to a co-working studio model. They describe the challenges of managing an employee-based salon and how the COVID-19 pandemic inspired them to rethink their business model.

The Future of Beauty Education:

The guests discuss their passion for working with young people and their vision to enhance the educational pathways available in the beauty industry. They highlight the need for mentorship, practical training, and financial support for beauty students to make the industry more accessible.

Katie’s Role as a Mentor:

Caroline and Amanda share their experience being part of Katie’s Mastermind, explaining how it has given them new ideas, structure, and the support they need to grow their business.

Creative Hub Studio offers flexible space for freelancers in the beauty industry who are looking to run their own businesses in a supportive environment.

Visit the website and follow them on Instagram for more information on renting space or learning about their unique model. https://creativehubstudio.co.uk

https://www.instagram.com/creative.hub.studio/

Thank you to our sponsors:

Diso Dissolvable Supplements

https://mydiso.com/

Code for 10% off - KG10

LAST CHANCE TO JOIN THE MASTERMIND WITH 2024 PRICES.

In this episode, Katie and Amy talk about the challenges and opportunities presented by the latest budget changes and how they impact the beauty industry. From minimum wage increases to VAT challenges, they share practical advice and strategies to help salon owners adapt, thrive, and future-proof their businesses.

Whether you’re running a single-chair salon or managing a franchise network, this episode is packed with actionable insights on pricing strategies, employment models, team culture, and client communication. Plus, a candid conversation about poaching, pricing, and why respect and culture are at the core of a successful salon.

Key Takeaways:

• Budget Breakdown: Why the minimum wage and tax increases may require salons to rethink pricing and operations.

• Pricing Strategies: How small, regular price increases can avoid client backlash and protect your profit margins.

• Team Structure: Exploring the pros and cons of employment versus self-employment models and how to foster a loyal, respectful team culture.

• Client Education: The importance of educating clients about industry costs without making them feel responsible.

• Recruitment & Retention: Tips for attracting and keeping top talent in a competitive market.

• Outsourcing vs. Hiring: How to save costs and increase efficiency by hiring contractors for non-core roles like marketing and operations.

• Ethics in Business: Why leaving a business on good terms is crucial for long-term success.

Quotes:

“The whole industry needs to level up if we want clients to value us more, we must first value ourselves."

“It’s not about doing what we’ve always done; it’s about adapting to what’s right for the business today.”

“Respect and culture are everything. Leave respectfully, and you’ll always have a door open.”

Join the Conversation: Have a question or comment about this episode? Share your thoughts on Instagram and tag @kg_katiegodfrey

Thank you to our sponsors:

Diso Dissolvable Supplements

https://mydiso.com/

Code for 10% off - KG10