In this episode, marketing guru Nycole Hampton shares insider tips on everything from identifying potential brand partners to crafting compelling outreach emails. Discover strategies for standing out in a crowded market and building lasting relationships that turn opportunities into deals.

Whether you're a seasoned influencer or just starting out, Nycole's insights will empower you to succeed in the ever-evolving world of influencer marketing!
Nycole Hampton is a marketing expert with 19 years of experience in the industry and 13 years of leadership experience. She has worked on brand teams for global agencies, focusing on influencer marketing and social media. She is also an adjunct professor who teaches influencer and social media marketing. In this episode, Nycole answers listener questions about influencer marketing and shares practical tips for success. The episode covers topics like:

● How to identify potential brand partners: Nycole advises creating two lists - a "realistic list" of brands you already use and a "dream list" of brands you aspire to work with.

● How to write effective outreach emails: She emphasizes the importance of personalization, highlighting your relationship with the brand, and offering creative ideas for potential campaigns.

● How to follow up with brands: Nycole suggests using seasonal moments as opportunities to re-engage and recommends offering value by sharing your recent successes or asking for feedback.

● How to price your services in a changing market: She encourages influencers to understand their value and build a case for their pricing, considering additional deliverables or collaborative approaches to address potential engagement concerns.
Nycole is a seasoned brand marketing leader with nearly two decades of experience in marketing and brand strategy, including thirteen years in leadership roles. Throughout her career, Nycole has cultivated a broad range of marketing expertise, overseeing brand marketing initiatives, including social media, influencer marketing, content production, integrated marketing and community engagement.
At her core, Nycole is a builder—of brands, in-house teams, global agency practices, marketing philosophies, content engines for owned, paid, and earned channels, full-funnel integrated campaigns, and more. Her passion is driven by identifying opportunities to evolve, collaborate, challenge the status quo, and drive meaningful impact. Nycole specializes in leveraging brand and growth marketing tactics and content strategies to meet customers where they are in their nonlinear journey.
Throughout her career, Nycole has worked with clients and strategic partners such as ALDI, Air New Zealand, American Airlines, Auntie Anne's, Barefoot Wines, Chicago White Sox, Impossible Foods, Kimpton Hotels, Microsoft, Milk PEP, New Zealand All Blacks, NFL, Rite Aid, Samsung, So Delicious, and USA Rugby.
With her extensive background in brand and integrated marketing and early entry into both social media and influencer marketing, Nycole is excited to continue navigating the ever-changing marketing landscape. She enjoys leveraging her experience to educate and inspire the next generation of marketers, serving as an active mentor and speaking at industry events.
Nycole received her Bachelor of Arts degree in Psychology and Sociology from Bowling Green State University.
Nycole and her dog ChaCha call Los Angeles, CA home. You can find her on LinkedIn and Threads.

[1:45-3:50] Identifying Potential Brand Partners & Crafting Outreach Emails

[3:50 - 6:40] Standing Out from the Crowd and Viewing Ideas as Opportunities

[6:40-9:35] Following Up with Brands and Offering Value Beyond Initial Pitches

[9:35-11:10] Pricing Strategies and Demonstrating Your Value to Brands

[12:45-17:25] Bonus Conversation: The Pressure to Appear "Professional" in Video Content

Enjoy the episode!

In this episode of the Instagram Stories Podcast, I interview Chelsea Bradley, a social media strategist, who shares insights about her journey and expertise. Chelsea discusses her background in journalism, her transition to social media, and her approach to copywriting.

We delve into topics such as crafting effective social media posts, the importance of being succinct, and strategies to stand out in a crowded market.

Chelsea also offers practical tips on improving your copywriting skills and ensuring your message resonates with your audience. Towards the end, Chelsea talks about her involvement with a local Little League's social media and the impact she has made. About Chelsea Bradley: Chelsea is a social media strategist and consultant who emphasizes the importance of community and a solid social foundation. Her approach to business and live is to lead authentically, solve problems, connect and make a difference. She has worked with 150+ brands and 25+ agencies for over 15 years and spends her free time at Little League, San Diego Padres games or on her boat on the Pacific photographic sharks, dolphins and whales.

Episode Highlights:

(1:26) Effective copywriting, encompassing captions and emails, aims to capture attention and convey messages succinctly, informatively, and occasionally with humor. (7:15) Differentiating oneself in a competitive market necessitates pinpointing and communicating unique qualities through copywriting. (7:54) This may involve specializing in a niche area or emphasizing a distinct selling point.

(12:26) A technique for discovering a unique voice and key messages is to engage in free writing without focusing on formatting. This process can help uncover authentic expression and messaging. (13:07) Every post should have a clear and deliberate purpose. Be it promoting a product, sharing an experience, or simply taking a break, the message should resonate with the intended audience.

Follow Chelsea online:

Instagram: https://instagram.com/chelsearhane

Twitter: https://twitter.com/chelsearhane

LinkedIn: https://linkedin.com/in/chelsearhane

The Salty Shell Newsletter: TheSaltyShell.news

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