David Eriksson is the founder of Eriscale a provider of relationship first outbound sales strategies.

As the founder of Eriscale, David Eriksson helps B2B service providers to increase their rate of growth by adopting a relationship first approach to sales.

In this episode of the Abeceder podcast The Independent Minds, David explains to host Michael Millward the four stages of the Relationship First approach to selling.

David and Michael discuss the advantages and disadvantages of the approach and explore what makes a business ready to adopt Relationship First Selling.

You have probably heard the expression, people buy people, because they want a relationship with the people who represent the companies, they do business with.

You will leave this episode knowing that Relationship First selling is the way to enable people to buy from you, instead of you selling to them.

Find out more about both Michael Millward, and David Eriksson at Abeceder.co.uk

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, on which you can create your podcast in one place and then distribute it to the major platforms, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER.

Travel

When this episode of The Independent Minds was recorded, David and his family lived in Switzerland. David now lives in Dubai UAE. With discounted membership of the Ultimate Travel Club, you can travel to Switzerland, Dubai or anywhere else at trade prices on flights, hotels, trains, and so many more travel related purchases.

Fit For Work Look after your health and you will be fit for work.

It is always a good idea to know the risks early so that you can take appropriate actions to maintain good health, that is why we recommend The Annual Health Test from York Test.

York Test provides 39 health marker Annual Health Test conducted by an experienced phlebotomist Hospital standard tests covering 39 different health markers are carried out in a UKAS-accredited and CQC-compliant laboratory.

A Personal Wellness Hub gives access your easy-to-understand results and guidance to help you make effective lifestyle changes anytime via your secure, personal Wellness Hub account.

Visit York Test and use this discount code MIND25.

Three the network Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend that potential guests take one of the podcasting guest training programmes available from Work Place Learning Centre.

We use Matchmaker.fm to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where matches of great hosts and great guests are made. Use our offer code MILW10 for a discount on membership.

We appreciate every like, downloader, and subscriber.

Thank you for listening.

Usman Skeikh is the Strategic Leader of Web Worx Labs a digital marketing agency based in Toronto Canada.

Usman joins host Michael Millward from a conference in Toronto, to talk about how Web Worx Labs has adopted a build from scratch approach to digital design.

Michael Millward discusses his experience of using both built from scratch websites and template-based websites.

Usman and Michael discuss the different effect the different types of websites can have on site visitors.

In this episode of the Abeceder podcast The Independent Minds, Usman explains how the built from scratch approach improves how every aspect of a brand can be presented and enhanced customer relationships created.

Find out more about both Michael Millward, and Usman Skeikh at Abeceder.co.uk

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, on which you can create your podcast in one place and then distribute it to the major platforms, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER.

Travel

Usman is based in Toronto , Canada. With discounted membership of the Ultimate Travel Club, you can travel to Canada, and anywhere else at trade prices.

Fit For Work Look after your health and you will be fit for work.

It is always a good idea to know the risks early so that you can take appropriate actions to maintain good health, that is why we recommend The Annual Health Test from York Test.

York Test provides an Annual Health Test. An experienced phlebotomist will complete a full blood draw at your home or workplace. Hospital standard tests covering 39 different health markers are carried out in a UKAS-accredited and CQC-compliant laboratory.

A Personal Wellness Hub gives access your easy-to-understand results and guidance to help you make effective lifestyle changes anytime via your secure, personal Wellness Hub account.

Visit York Test and use this discount code MIND25.

Three the network Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

If you would like to be a guest on The Independent Minds, please contact using the link at Abeceder.co.uk.

We recommend that potential guests take one of the podcasting guest training programmes available from Work Place Learning Centre.

We use Matchmaker.fm to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where matches of great hosts and great guests are made. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

Jim James had his first experience of being an entrepreneur when he needed to raise funds to participate in Operation Raleigh, by doing a parachute jump.

Jim then found himself in Singapore looking for a supplier. Unable to locate one he decided to set up as the supplier he could not find. The business grew to several locations.

Jim has always been fascinated by entrepreneurs and now hosts the successful podcast The Unnoticed Entrepreneur which then became a series of books.

In this episode of the Abeceder podcast The Independent Minds, James and Michael joke about their different approaches to parachuting.

They also discuss the lessons Jim has observed his entrepreneurial guests have learned in how they have built their businesses and made sure that they have not been unnoticed even though they did not have a budget for marketing or public relations.

Find out more about both Michael Millward, and Jim James at Abeceder.co.uk

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, on which you can create your podcast in one place and then distribute it to the major platforms, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER.

Audience Offers

Travel – Listeners to The Independent Minds can access discounted membership of the Ultimate Travel Club and book flights, hotels, trains, and holidays at trade prices.

Health – It is always a good idea to know the risks early so that you can take appropriate actions to maintain good health, that is why we recommend The Annual Health Test from York Test.

York Test provides an Annual Health Test. An experienced phlebotomist will complete a full blood draw at your home or workplace. Hospital standard tests covering 39 different health markers are carried out in a UKAS-accredited and CQC-compliant laboratory.

A Personal Wellness Hub gives access your easy-to-understand results and guidance to help you make effective lifestyle changes anytime via your secure, personal Wellness Hub account.

Visit York Test and use this discount code MIND25.

Telecommunications – Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend that potential guests take one of the podcasting guest training programmes, including those created by Jim James which are available from Work Place Learning Centre.

We use Matchmaker.fm to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where matches of great hosts and great guests are made. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

Nathan Turner is the founder of Earnest Investing a company that invests in property.

Nathan identified that he liked the regular income that being a residential landlord provided. But that was the only aspect of being a landlord that he did like.

So, he hit on an approach that would provide the regular income, without the other responsibilities. In the process he created a different way for people to move from renting to owning their home.

In this episode of the Abeceder podcast The Independent Minds, Nathan explains to host Michael Millward what a mortgage note is and how he turned mortgage note trading into helping people to own their own homes.

Nathan explains how he manages the notes to help people to stay in their homes.

Nathan has set up a fund to help other people invest in mortgage notes.

This episode of The Independent Minds discusses financial investments. Before making any financial investments, it is a good idea to consult an independent financial advisor.

Find out more about both Michael Millward, and Nathan Turner at Abeceder.co.uk

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, on which you can create your podcast in one place and then distribute it to the major platforms, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER.

Travel

Nathan is based in Calgary, Canada. With discounted membership of the Ultimate Travel Club, you can travel to Canada, and anywhere else at trade prices.

Fit For Work Look after your health and you will be fit for work.

It is always a good idea to know the risks early so that you can take appropriate actions to maintain good health, that is why we recommend The Annual Health Test from York Test.

York Test provides an Annual Health Test. An experienced phlebotomist will complete a full blood draw at your home or workplace. Hospital standard tests covering 39 different health markers are carried out in a UKAS-accredited and CQC-compliant laboratory.

A Personal Wellness Hub gives access your easy-to-understand results and guidance to help you make effective lifestyle changes anytime via your secure, personal Wellness Hub account.

Visit York Test and use this discount code MIND25.

Three the network Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

If you would like to be a guest on The Independent Minds, please contact us using the link at Abeceder.co.uk.

We recommend that potential guests take one of the podcasting guest training programmes available from Work Place Learning Centre.

We use Matchmaker.fm to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where matches of great hosts and great guests are made. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

Erin Craske has built more than forty product brands for large FMCG companies including, L'Oréal, Reckitt Benckiser, British American Tobacco, SSL International, Mars, P&G, and Walgreen Boots Alliance. Yet Erin describes herself as someone who does not fit into the corporate machine.

In this episode of the Abeceder podcast The Independent Minds, Erin and host Michael Millward discuss why businesses that prioritise profit over purpose often don’t do as well as companies that have a clearly defined purpose.

Erin uses her own experience to explain how having a clear purpose for each of the brands she worked on contributed to the success of that brand.

Find out more about both Michael Millward, and Jonathan Baum at Abeceder.co.uk

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, on which you can create your podcast in one place and then distribute it to the major platforms, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER.

Audience Offers

Travel – Listeners to The Independent Minds can access discounted membership of the Ultimate Travel Club and book flights, hotels, trains, and holidays at trade prices.

Health – It is always a good idea to know the risks early so that you can take appropriate actions to maintain good health, that is why we recommend The Annual Health Test from York Test.

York Test provides an Annual Health Test. An experienced phlebotomist will complete a full blood draw at your home or workplace. Hospital standard tests covering 39 different health markers are carried out in a UKAS-accredited and CQC-compliant laboratory.

A Personal Wellness Hub gives access your easy-to-understand results and guidance to help you make effective lifestyle changes anytime via your secure, personal Wellness Hub account.

Visit York Test and use this discount code MIND25.

Telecommunications – Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend that potential guests take one of the podcasting guest training programmes available from Work Place Learning Centre.

We use Matchmaker.fm to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where matches of great hosts and great guests are made. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

When Jeff Barnes, the author of All Hands-On Deck asked at a networking event how to explain what his business did to potential customers, the advice he received was to focus on what made him unique.

Like many people it is Jeff’s experience that brings something special to what he does today.

Success in the first stage of his career meant that Jeff had to rely on his wits and the instruction manual, there was no way to phone a friend, but that is life for a submariner.

In his book All Hands-On Deck explains how the same structured, systemized approach to working and a culture of accountability, responsibility, and camaraderie can deliver exceptional improvements in business performance.

During this episode of The Independent Minds Jeff and Michael explore the importance of team work in creating a successful business, how making the wrong hiring decisions can hold a business back and what angel investors look for when considering investing in a business.

The Independent Minds is made on Zencastr.

Zencastr is the all-in-one podcasting platform, on which you can create your podcast in one place and then distribute it to the major platforms like Spotify, Apple, and Google. It really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER.

Find out more about both Michael Millward and Jeff Barnes at Abeceder.co.uk

Visiting Seattle, Washington USA

Jeff is based in Seattle in the North West USA. If you would like to visit Seattle you need to know that The Ultimate Travel Club members get trade prices on flights, hotels and holidays. So visit their site and use my offer code ABEC79 to receive a discount on your membership fee.

Matchmaker.fm

Thank you to the team at Matchmaker.fm the introduction to Jeff.

If you are a podcaster looking for interesting guests or if like Jeff, you have something very interesting to say Matchmaker.fm is where matches of great hosts and great guests are made. Use our offer code MILW10 for a discount on membership.

Three the network

If you are listening to The Independent Minds on your smart phone, you may like to know that Three has the UK’s Fastest 5G Network with Unlimited Data, so listening on Three means you can wave goodbye to buffering.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

If you would like to be a guest on Fit For My Age, please contact using the link at Abeceder.co.uk.

We recommend that potential guests take one of the podcasting guest training programmes available from Work Place Learning Centre.

We appreciate every like, download, and subscriber.

Thank you for listening.

In the 16 years since 2008 Dave Valentine has provided hundreds of clients like Target and Real Simple with consultancy and marketing services that have helped them add over a billion US Dollars in business growth.

It is says Dave, all about finding ways to maximise the return on every dollar of marketing spend.

As Dave explains in this episode of The Independent Minds it is the money that should be working, not the person who spends the money.

Listen to this episode of The Independent Minds to learn about the important role played by corporate values in marketing and building relationships between suppliers, and customers that last despite the bad times.

The Independent Minds is made on Zencastr.

Zencastr is the all-in-one podcasting platform, on which you can create your podcast in one place and then distribute it to the major platforms like Spotify, Apple, and Google. It really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER.

Travel to the Oregon

Dave Valentine is one hours drive from Portland Oregon, in a wood house situated by the side of a river in the mountains. It’s remote and beautiful. He told me.

If you would like to visit Oregon, and experience the mountain lifestyle for yourself, a good place to plan your travel is The Ultimate Travel Club. It is where you will get trade prices on travel including flights, and hotels.

Visit the Ultimate Travel Club and use our offer code ABEC79 to receive a discount on your membership fee.

You can find out more about both Michael Millward, and Dave Valentine at Abeceder.

Three – the network

If you are listening to The Independent Minds in the United Kingdom on your smart phone, you may like to know that Three has the UK’s Fastest 5G Network with Unlimited Data, so listening on Three means you can wave goodbye to buffering.

Visit Three for more information about business and personal telecom solutions from Three. And the special offers available when you quote my referral code.

WPFNUQHU

Being a Guest

Matchmaker.fm

If you are a podcaster looking for interesting guests or if like Dave, you have something very interesting to say Matchmaker.fm is where matches of great hosts and great guests are made. Use our offer code for a discount on membership.

MILW10

We recommend that potential guests take one of the podcasting guest training programmes available from Work Place Learning Centre.

If you have liked this episode of The Independent Minds, please give it a like and download it so that you can listen any time anywhere.

To make sure you do not miss future editions please subscribe.

Remember, the aim of all the podcasts produced by Abeceder is not to tell you what to think, but we do hope to make you think!

Thank you to you for listening.

Jonathan Baum is the founder of Avenir Law a law firm based in Great Barrington, Massachusetts, USA.

Jonathan is concerned that too many lawyers/solicitors and other professionals are working excessive hours. He believes that professional service firms know that this practice has a negative impact on both individual workers and the quality of the work they produce.

In this episode of the Abeceder podcast The Independent Minds, Jonathan explains to host Michael Millward how he is challenging the long working hours culture of professional services by creating a different approach to the way legal services are provided.

You will hear Jonathan and Michael discuss the reasons why professional services has a long working hours culture.

Jonathan describes his new way of working that removes the need to work long hours and how that benefits, workers, employers and their clients.

Find out more about both Michael Millward, and Jonathan Baum at Abeceder.co.uk

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, on which you can create your podcast in one place and then distribute it to the major platforms, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER.

Travel

Sam is based in Great Barrington, Massachusetts, USA. Members of the Ultimate Travel Club, can travel to Great Barrington, and anywhere else at trade prices on flights, hotels, trains, package holidays and all sorts of other travel purchases. You can become a member at a discounted price by using my offer code ABEC79 when you join-up.

Fit For Work Look after your health and you will be fit for work.

Working long hours can have a negative impact on your health. So, it is always a good idea to know the risks early so that you can take appropriate actions to maintain good health, that is why we recommend The Annual Health Test from York Test.

York Test provides an Annual Health Test. An experienced phlebotomist will complete a full blood draw at your home or workplace. Hospital standard tests covering 39 different health markers are carried out in a UKAS-accredited and CQC-compliant laboratory.

A Personal Wellness Hub gives access your easy-to-understand results and guidance to help you make effective lifestyle changes anytime via your secure, personal Wellness Hub account.

Visit York Test and use this discount code MIND25.

Three the network Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend that potential guests take one of the podcasting guest training programmes available from Work Place Learning Centre.

We use Matchmaker.fm to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where matches of great hosts and great guests are made. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.