In this episode of the Guide to LIVE Streaming, Tara and Ben dive into the practical steps every LIVE streamer needs to take to stay resilient in the face of uncertainty—whether TikTok gets banned or not. Learn how to protect your connection with your audience, build a lasting community beyond any single platform, and avoid common pitfalls like chasing after shiny new apps without strategy.

We’ll discuss tools and techniques to build direct contact with your audience, including CRMs, email lists, Discord communities, and more. Plus, we’ll explore why understanding your audience’s habits and diversifying your reach can give you more control over your career.

This isn’t about panic—it’s about preparation. Get actionable advice to safeguard your streaming business and thrive, no matter what happens.

Tune in and take charge of your future as a professional LIVE streamer.

In this conversation, Ben and Tara discuss the chaotic experience of returning home after travel, the excitement of receiving two Outstanding Content Awards from TikTok LIVE, and the importance of live streaming events. They emphasize the need for planning and structure in live streaming while balancing spontaneity and authenticity. The discussion also touches on the evolution of live streaming culture, the preparation required for live interviews, and strategies for effective content creation.

In this episode of The Guide to Live Streaming, hosts Tara and Ben dive into the balance between nurturing a dedicated community and growing a broader audience, exploring why striking this balance can be one of the biggest challenges in live streaming. They examine creative ways for streamers to diversify their content while staying authentic and discuss how building a multi-faceted audience can bring new opportunities.

They also answer a listener’s question on whether it's better to aim for high concurrent viewership or longer watch times, weighing the benefits for both engagement and monetization. To wrap up, Tara and Ben share tips on leveraging community-building tactics, reminding creators that growth doesn’t mean losing their core fans but rather expanding on what already works.