Marketing opportunities from the One Big Beautiful Bill Act!

In this episode of the Growth Playbook, Kimberly Clark (V2A Marketing) and economist Alan Beaulieu dive deep into the business implications of the recently proposed “Big Beautiful Bill.”

What starts as a policy breakdown quickly transforms into a strategic brainstorm session on how businesses can capitalize on new tax benefits, infrastructure investments, and demographic shifts.

💡 You’ll learn:

• How tax-free tips and overtime pay can be used in recruitment and retention
• Why real estate and auto dealers should reframe their messaging
• Where regional marketing could see a boom from federal spending
• How to engage the senior market with new disposable income
• And why now is the time to rethink your marketing strategy

Whether you're a business owner, marketer, or strategist, this episode is packed with practical insights to help you turn legislation into opportunity.

🔗 Read the companion blog: https://v2amarketing.com/blog/f/marketing-opportunities-from-the-one-big-beautiful-bill-act

📩 Have questions or want to share your thoughts? Connect with us on LinkedIn or drop a comment below!

#GrowthPlaybook #MarketingStrategy #BigBeautifulBill #BusinessPodcast #SmallBusinessTips #V2AMarketing

In Part I of this two-part episode, Alan dives deep into the economic ripple effects of the latest U.S. tax legislation. From expanded deductions to major infrastructure investments, he unpacks how these changes could reshape business strategy, recruitment, and regional growth.

Key Topics Covered:

• New tax deductions: SALT, auto loan interest, and tip income
• Strategic opportunities for real estate, auto, gig economy, and travel sectors
• $45B in construction projects and their regional economic impact
• Estate tax changes and implications for business owners
• Navigating deficit concerns and long-term planning

Whether you're a business leader, marketer, or strategist, Alan’s insights will help you think critically about how to position your organization for growth in this evolving environment.

This week takes last week's conversation even further diving into more ways to build a business that lasts!

https://v2amarketing.com/blog🎙️ Growth Playbook | Building Companies That Last In this episode of The GrowthPlaybook, we dive deep into what it takes to build a company that stands the test of time. Drawing inspiration from the book Another Way by Dave Wharton and Bo Burlingham, we explore the foundational principles that help businesses thrive for decades—not just quarters.🔑 Key Topics Covered:

• The power of self-financed growth and maintaining stable profitability
• Why adaptability is essential in a rapidly changing world
• The role of constant innovation in long-term success
• How decentralized decision-making empowers teams and drives resilience
• Navigating governance challenges in family-run and legacy businesses

Whether you're a founder, operator, or investor, this conversation offers timeless insights into building with intention and sustainability.👍 Like, comment, and subscribe for more episodes on leadership, strategy, and growth.