We’re drowning in data but starving for insight and according to Kevin White, most go-to-market teams are sitting on a goldmine of buying signals they don’t even realize exist.

In this episode, Kevin, Head of Marketing at Common Room, makes a bold claim: signals are becoming a commodity. Everyone has access to the same job change alerts, website visits, and intent scores. What separates teams that win? The ability to resolve identity, unify fragmented data, and act with relevance, not just personalization.

We dig into:

• Signals don’t matter if you don’t know who they’re from
  • Tons of companies track clicks and visits, but if you can’t tell who’s behind the action, it’s useless. The real magic happens when you connect the dots to a real person.
• Don’t just personalize, be relevant
  • Mentioning someone’s job title or company isn’t enough. What actually works is reaching out with the right message at the right time, based on what they actually care about.
• Figure out what really puts people in buying mode
  • Instead of chasing every piece of data, focus on the one or two key moments that signal someone’s ready to buy, then build your strategy around those.

This is a must-listen for anyone overwhelmed by dashboards, chasing the wrong leads, or trying to make sense of the noise.

In this episode of The Growth Signal, Andrew Carothers joins Alyssa Nolte to challenge one of the most stubborn assumptions in customer success: that digital-first experiences are only for low-value customers. Drawing on 17+ years of experience building Cisco’s customer experience org, Andrew makes the case that all customers - large and small - now expect seamless, personalized, and self-serve digital experiences.

Key Takeaways:

• Why digital isn’t a budget solution—it’s a strategic advantage
• The duck-on-the-water analogy and what leaders miss below the surface
• How legacy org structures and siloed data sabotage CX
• What Webex got wrong (and Zoom got right)
• The first steps for any leader who wants to build a truly frictionless experience

If you think high-touch equals high-value, this episode might just flip your perspective.

In this episode of The Growth Signal, Alyssa Nolte sits down with Christine Lawther to challenge the traditional role of Customer Success. Together, they explore why retention can’t be owned by one team and how companies need to reframe CS as a company-wide operating system. Christine shares her perspective on internal misalignment, the emotional drivers behind B2B buying decisions, and what it really takes to create customer value. This is a conversation for anyone tired of seeing CS play defense in a game that should be won company-wide.

Key Takeaways:

• Retention isn’t a CS problem...it’s a signal that something is broken across the org.
• Customer loyalty is emotional first, logical second. Ignore that at your own risk.
• The most strategic CS leaders are bilingual, fluent in both business outcomes and human behavior.

Connect with Alyssa

Connect with Christine