EPISODE 11

From hand-carving a single silicone spatula in her kitchen to running a portfolio of revived consumer brands, Sam Rose walks Kevin and Jason through the through-line of her career: obsess over the customer, build a brand (not just a product), and make logistics as lovable as design. She explains how a “collision with the customer” on Kickstarter forced her into customer-service mode before she even had inventory, why color stories beat strict SKU rationalization, what the GIR sale to Pattern taught her about single-channel risk, and how vertical integration led to Manifest’s 3PL and the launch of Endless Commerce. Sam also breaks down AI’s role in just-in-time inventory, predicts an LLM-powered shopping future that both excites and unnerves her, and offers two free months of her commerce OS to fellow founders.

CHAPTERS

00:00 – Collision with the Customer & Kickstarter Lessons

02:44 – Scaling GIR: Color Stories vs. SKU Discipline

07:32 – Acquisition Insights: Building a Balanced Brand Portfolio

09:54 – Manifest & the Cost of Learning Curves

13:03 – Endless Commerce and AI-Driven Supply Chains

OFFER

Get two months free on any tier and free onboarding to Endless Commerce when you mention the Founder Mode podcast or that Jason & Kevin sent you!

LINKS

Connect with Samantha Rose

endlesscommerce.com • LinkedIn • X/Twitter

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Connect with Kevin

LinkedIn • X/Twitter

Connect with Jason

LinkedIn • X/Twitter