What does it mean to be enterprise ready, and how can organizations start on the path to improving their commerce experiences today?

On this episode of The Funnel, Doug Hatcher, Blue Acorn iCi’s Solution Consultant, joins the show to explain why organizations should consider modern commerce architectures and how teams can become more enterprise ready.

Listeners will learn:

• About the benefits of becoming API-first

• The obstacles that come with not adopting a modern commerce architecture

• Ways to improve commerce experiences in 2025 and beyond

Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/

Follow Doug Hatcher: https://www.linkedin.com/in/doughatcher/

Doug Hatcher’s website: Doughatcher.com

Have you considered how younger generations like Generation Z and Generation Alpha are changing how we shop for products and services? While older generations may feel less comfortable purchasing large ticket items on their phones, Gen Z has no problem completing the purchase.

What is important to Gen Z and Gen Alpha when buying online, and what changes should companies make to attract younger shoppers? On this episode of The Funnel, Blue Acorn iCi's Director of Digital Solutions Consulting, Rebecca Hall, joins the show to share her research on this topic and give organizations tips for building a younger customer base.

This month on The Funnel, hear from Blue Acorn iCi’s Ashley Mut on how organizations can benefit from providing a seamless customer experience with the help of a customer engagement team.

Listeners will learn:

• The impact of having customer engagement as a business focus

• The potential challenges associated with having a customer engagement team

• How technology changes have impacted customer expectations and experiences

Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/

Follow Ashley Mut: https://www.linkedin.com/in/ashley-mut-3b7481206/