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  • Elevating Customer Journeys in Digital Commerce with Alessandro Desantis
    2024/12/10

    In our latest FODcast episode, we sit down with Alessandro De Santis, Partner and Chief Strategist at Nebulab, to explore how brands can transform their digital commerce strategies by enhancing customer experience, activating data effectively, and embracing cutting-edge innovations like AI and Digital Product Passports.

    💡 Key Takeaways from This Episode:

    • Customer Experience as a Competitive Advantage: Why CX isn’t just about the purchase. From post-purchase support to reverse logistics, learn how aligning customer satisfaction with business goals can drive loyalty and performance.
    • Unlocking the Power of Data: We talk about why many brands miss out by focusing on broad data instead of actionable insights.
    • The Future of Digital Product Passport: With upcoming European regulations, DPPs are set to transform retail by providing detailed product information and bridging online and offline experiences. Learn how they can enhance consumer engagement and second-hand market insights.
    • AI’s Role in Retail Innovation: From tools like Shopify’s Sidekick to hyper-personalisation, we dive into how AI is reshaping customer interactions while stressing the need for human oversight to maintain brand integrity.

    🎧 Ready to rethink your approach to digital commerce? Tune in now wherever you get your podcasts for expert advice and forward-thinking strategies.

    Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

    Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/




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    51 分
  • Revolutionising E-Commerce: The Role of AI and Personalisation with Roxy Couse
    2024/12/03

    What’s driving the next wave of e-commerce innovation?

    In our latest podcast episode, we sit down with Roxy Couse, Bloomreach’s new Director of Community and Content Marketing, to explore how AI and personalisation are redefining the customer experience.

    From seamless shopping journeys to innovative strategies like returnless returns, Roxy shares the tools and techniques brands are using to stay ahead in a competitive digital landscape.

    💡 What’s in this episode?

    • Insights into the role of AI in creating tailored customer experiences that build loyalty
    • Strategies for overcoming omni-channel challenges and unifying business operations
    • A look at how real-time data and user-friendly tech are transforming the e-commerce landscape

    🎙️ Roxy also reveals how Bloomreach has set the standard in personalisation, enabling brands to guide customers effortlessly to the products they need.

    Her practical advice on integrating AI strategically offers a roadmap for businesses looking to enhance their digital offering.

    🎧 Ready to explore the cutting edge of e-commerce? Tune in now!



    #ECommerceTrends #AIInBusiness #CustomerExperience #Innovation #Leadership #DigitalCommerce

    Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

    Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/




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    43 分
  • Tech Strategies Redefining the Travel Industry: Mike Jones on Transforming loveholidays and Ushering in Innovation
    2024/11/26

    Ever wondered how failure can fuel success?

    In our latest podcast episode, we’re joined by Mike Jones, CTO of loveholidays, who takes us on a captivating journey from experiencing nine startup failures in one year to leading two major companies to astounding success.

    Mike shares how these setbacks became the foundation for resilience, innovation, and growth, helping loveholidays become a tech powerhouse in the travel industry.

    💡 What’s inside this episode?

    • The tech-driven transformation of loveholidays, including the shift from monolithic systems to service-oriented architecture.
    • How Generative AI is revolutionising operations, from content creation to customer service.
    • The importance of diverse talent and co-located, cross-functional teams in driving innovation.

    🎙️ Mike shares how strategic leadership and the seamless alignment of technology with business goals have propelled a 'technology company that just happens to be in travel' to industry frontrunner status. His insights are packed with actionable lessons for anyone navigating the dynamic intersection of business and tech


    As Mike puts it best: "You either win or learn." It's a mindset that resonates deeply throughout this conversation.

    Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

    Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/




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    1 時間 1 分
  • At the MACH Crossroads: Evolving Expectations in Digital Commerce | Sonja Keerl & Jim Herbert
    2024/11/19

    In our latest FODcast episode, CEO Tim Roedel hosts our first head-to-head with two industry heavyweights:

    • Sonja Keerl, co-founder of the MACH Alliance
    • Jim Herbert, CEO of Patchworks.


    Together, they tackle a critical question: What does the future of digital commerce look like as we approach 2025, especially with MACH at a key inflection point?

    This jam-packed episode focuses on the growing ambition of buyers and the pressing need for vendors to adapt quickly to keep pace. As MACH technology continues to shape the digital commerce landscape, can vendors move fast enough to support evolving buyer expectations?

    🔍 Discussion Highlights:

    • MACH at an Inflection Point: Jim and Sonja discuss how we’re at a pivotal moment for MACH technology, with buyers pushing for more flexibility, speed, and scalability – but are vendors keeping up?
    • AI-Driven Commerce: Explore how AI is simplifying complex systems, making commerce smarter and more efficient for businesses of all sizes, and how it fits into the MACH framework.
    • The Rise of Tech-Savvy Buyers: Digital-native enterprise buyers are reshaping how technology is integrated, demanding transparency, seamless ecosystems, and tailored solutions.
    • Platform Evolution: Can platforms like Shopify meet the growing needs of enterprise customers while staying true to MACH principles? We dive into the debate.
    • New Frontiers for MACH: From healthcare to financial services, discover how unexpected sectors are adopting composable technology and driving demand for MACH solutions.
    • Vendor Adaptability: Why vendor success hinges on their ability to adapt quickly and align with buyers’ big ambitions in this rapidly evolving landscape.


    🎧 Tune in now to hear from two industry experts leading the charge in an ever-changing digital commerce space


    Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

    Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/




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    1 時間 8 分
  • Mastering Digital Transformation: Insights on Change Management with Abbie Ross and Kathryn Roberts
    2024/11/13

    Ever wondered why so many digital transformations fail even with the latest tech? Tune in to the latest FODcast episode, where Abbie Ross and Kathryn Roberts from Lean Tree reveal the often-overlooked factor in success: the people behind the transformation.

    In this insightful chat, Abbie and Kathryn share why aligning project teams and end-users is crucial from day one and how clear, consistent communication can prevent the costly missteps that derail projects.

    They discuss practical strategies to help leaders turn digital initiatives into collaborative efforts that empower teams and maximise tech investments. 💡

    Ready to lead a transformation that truly works for your people and your business?

    Don’t miss their expert tips on bringing in external change management specialists for a smoother, more sustainable transformation journey.

    Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

    Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/




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    43 分
  • Mastering Digital Transformation For Successful Business Change | S6, Ep 7 with Wendy Isaacs
    2024/11/06

    Looking to lead a successful digital transformation in today’s fast-paced world? In this episode of our podcast, we sit down with Wendy Isaacs, Executive Director of Commerce and Experience Delivery at Valtech.

    Wendy's journey—from the early days of CompuServe to steering modern digital strategies—provides invaluable lessons for navigating change in the digital age.

    Wendy shares her insights on achieving transformation by balancing people, culture, and strategic planning. She also breaks down the difference between incremental and revolutionary change, showing how both require alignment across behaviour, skills, and organisational structure, with people at the core.

    For anyone involved in digital transformation, Wendy’s advice on skilled programme management, effective product ownership, and forging strong business partnerships is essential listening.

    Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

    Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/




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    59 分
  • Unlocking Customer Loyalty: Strategies for Boosting Retention and Profitability | S6, Ep6 - Sam Panzer
    2024/10/23

    Discover how to maximise customer loyalty and boost profitability with expert insights from Sam Panzer, Director of Industry Strategy at Talon.One.

    In the latest episode of The FODcast, Sam shares his career journey from retail marketing to industry strategy, offering actionable advice on how brands can leverage loyalty programmes, gamification, and personalised offers to transform customer retention.

    Sam explains how even modest loyalty rewards can significantly enhance retention without eroding profits, unlike traditional discounts. With convenience-driven competitors like Amazon, emotionally engaging loyalty programmes are now more vital than ever. This episode explores how brands can elevate their loyalty strategies using technological advancements, creating seamless and impactful retail experiences.

    We also dive into the power of gamification as a tool for boosting customer engagement. Sam highlights techniques like gift-with-purchase incentives and product bundling—successfully used by brands like Lego—that create value while protecting profitability.

    The episode wraps up with a look at data-driven loyalty strategies, discussing the importance of integrating customer data, session behaviour, and item data to tailor promotions more effectively.

    Packed with valuable insights and practical tips, this episode is a must-listen for brands looking to refine their loyalty programmes and stay ahead in a competitive market.

    Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

    Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/




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    51 分
  • The Role of Fractional CTOs and CIOs in Modern Commerce | FODcast Bonus Episode with Simon Lascelles
    2024/10/14

    Unlock the secrets of successful digital transformation and discover how fractional technology leadership is reshaping mid-market businesses.

    Join Simon Lascelles, Managing Partner of Business Technology Leaders, for an insightful conversation on the growing popularity of fractional CTO/CIO roles.

    In our latest chat for The FODcast, Simon helps to unpack the market forces driving this trend—from skilled labour shortages to the cost-saving benefits of moving away from full-time hires.

    We delve into the key considerations for deciding between fractional and full-time technology leadership and learn how this model could propel digital commerce initiatives forward.

    We’ll also tackle the current state of AI, debunking myths and showcasing its potential for intelligent automation and data-driven decision-making.

    Don't miss this opportunity to gain strategic insights into fractional hiring and its role in driving digital transformation and sustainable growth.

    Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

    Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/




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    30 分