Join Charlie Marchant, CEO of Exposure Ninja, and Dale Davies for a deep dive into some bold marketing predictions for 2025.

From the meteoric rise of AI search platforms to personalised search results and evolving consumer behaviours, they explore how these shifts will fundamentally change digital marketing strategies. With 45% of US and 29% of UK users already embracing generative AI search, the transformation is well underway.

For marketing leaders grappling with resource allocation and strategic planning, this episode provides crucial insights into preparing for the AI revolution. Whether you're a marketing or business leader, discover practical steps to adapt your marketing strategy for this rapidly evolving landscape. Learn why early adoption and experimentation are essential for staying competitive in the age of AI-driven search.

What You'll Learn

• Develop strategies to optimise for generative AI search platforms beyond Google
• Prepare your team for the shift towards personalised search results
• Adapt your content strategy for longer, more conversational search queries
• Leverage emerging voice search opportunities effectively
• Navigate the evolution of visual search and shopping experiences

Timestamps

00:00 - Welcome to the Dojo

00:52 - Prediction 1

09:04 - Prediction 2

25:20 - Prediction 3

28:05 - Prediction 4

32:37 - Prediction 5

36:38 - Prediction 6

Apply for a FREE website and marketing review:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get the show notes:

⁠⁠⁠https://exposureninja.com/podcast/dojo-45/⁠

Listen to these episodes next:

Copy This NEXT-LEVEL GEO Strategy in 2025

⁠https://exposureninja.com/podcast/extra-043/⁠

Google’s WORST NIGHTMARE Just Happened

⁠https://exposureninja.com/podcast/342/⁠

The Best SEO Strategies for 2025

⁠https://exposureninja.com/podcast/341/

In this packed episode, our CEO, Charlie Marchant, and our Head of Marketing, Dale Davies, dissect three major AI developments: OpenAI’s text-to-video tool Sora, Google’s Product Studio expansion, and Reddit’s new AI-powered answer generation system called Reddit Answers. While these tools showcase impressive capabilities, their immediate practical applications for marketers vary significantly.

For marketing leaders grappling with the rapid pace of AI advancement, this episode cuts through the hype to deliver actionable insights about which tools deserve attention now and which can wait. Discover how these innovations might reshape content creation, product marketing, and market research strategies in 2024 and beyond.

What You’ll Learn

• Evaluate OpenAI’s Sora capabilities and limitations for marketing video content

• Leverage Google Product Studio for efficient product photography at scale

• Harness Reddit’s new AI-powered answer system for enhanced market research

• Identify practical applications of AI tools for businesses of different sizes

Timestamps 00:00 - Introduction and episode overview

00:39 - OpenAI's Sora launch details

11:29 - Google Product Studio expansion

15:15 - Reddit Answers introduction

21:19 - Final takeaways and recommendations

Apply for a FREE website and marketing review:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get the show notes:

⁠⁠https://exposureninja.com/podcast/dojo-44/⁠⁠

Listen to these episodes next:

Copy This NEXT-LEVEL GEO Strategy in 2025

https://exposureninja.com/podcast/extra-043/

Google’s WORST NIGHTMARE Just Happened

https://exposureninja.com/podcast/342/

The Best SEO Strategies for 2025

https://exposureninja.com/podcast/341/

The following is a BONUS EPISODE recorded by the Exposure Ninja team.

----------

By 2026, traditional SEO traffic could plummet by 50% as AI transforms how people discover and evaluate businesses online.

But here's the opportunity: while most companies are stuck in outdated SEO tactics, generative AI platforms are creating new ways to capture visibility and traffic.

Generative Engine Optimisation (GEO) is fundamentally reshaping search behaviour. The data shows users aren't just changing where they search – they're completely transforming how they interact with search engines. Search Console reveals longer, more conversational queries that mirror AI chatbot interactions. Users have multiple AI platform touchpoints before ever reaching a website through Google.

Success requires a shift from traditional SEO thinking. Instead of chasing rankings, businesses need to focus on building genuine authority across platforms, managing user-generated content, and creating clear, contextual content that AI platforms can confidently reference. The early adopters implementing these strategies now will dominate their industries by 2025.

In this Podcast Extra, some of our front-line marketers discuss how you can optimise for these new platforms and how to strategise for multi-platform dominance too.

Apply for a FREE website and marketing review:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get the show notes:

https://exposureninja.com/podcast/extra-043/