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The Expo Factor

The Expo Factor

著者: Lee Ali
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The Expo Factor podcast explores what really drives success at trade shows—human connection. Hosted by Lee Ali, each episode dives into the power of communication, storytelling, and audience engagement to transform exhibition strategies. From booth design to business alignment, we explore the real factors that spark meaningful conversations and create exhibition success—from the right people and messaging to authenticity, listening, story telling and value-driven engagement.Lee Ali マーケティング マーケティング・セールス 経済学
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  • Is Event Tech Enhancing or Hindering Human Connection? With Adam Parry
    2025/07/25

    In Episode 6 of The Expo Factor, Lee Ali chats with Adam Parry, editor of Event Industry News and co-founder of Event Tech Live, about the evolving role of technology in exhibitions.

    Is tech helping or hurting human connection on the show floor?

    From AI to exhibitor engagement, Adam shares real-world insights, pet peeves, and a sneak peek at his new venture, SpeakerStacks. A must-listen for anyone in the events world.Find out more

    https://expostars.com/theexpofactor-episode6-iseventtechenhancingorhinderinghumanconnection/


    Get in touch https://www.linkedin.com/in/leeali5/


    #InternationalExhibitions #Networking #TradeShows #Technology #EventTech #TheExpoFactor #ExpoStars #Entrepreneur

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    42 分
  • How to use comedy and curiosity to engage attendees
    2025/07/23

    Whether you’re preparing for a networking event, planning your presence at a trade exhibition, or attending a conference, one truth remains:

    People remember how you made them feel.

    In this must-listen episode of The Expo Factor, Lee Ali is joined by creative force and seasoned comedy performer John Cooper, who shares why embracing humour, spontaneity, and authenticity isn’t just refreshing but essential to standing out in a crowded exhibition hall.

    From Hawaiian shirts to active listening games, this conversation is packed with actionable ideas for exhibitors, marketers, and event professionals who want to connect more meaningfully.


    Find out more at How To Use Comedy And Curiosity To Engage Attendees

    #Expostars #ExpoFactor #Networking #Business #entrepreneur

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    31 分
  • The Expo Factor Episode 4 - How to ask the right questions
    2025/06/13

    Welcome to The Expo Factor! The podcast that dives beneath the surface of trade show success to explore what really drives results: human connection, communication, and meaningful engagement.

    In this episode of The Expo Factor, host Lee is joined by Han Leenhouts, founder of Sales & Pepper and author of Pepper Talk 2.0, to unpack the power of asking the right questions on the show floor. Whether you're an exhibitor, sales pro, or event strategist, this episode will help you ditch the pitch and start sparking real conversations.

    Discover:

    Why open-ended questions are the key to unlocking deeper dialogue.

    The most common mistakes that kill booth engagement. How to qualify leads without sounding like a script.

    The subtle art of reading visitor behaviour and body language.

    When and how to end a conversation without being awkward.

    Plus, Han shares a powerful story about a visitor who was nearly overlooked—until one smart question revealed a multi-million euro opportunity.

    Tune in now and learn how to turn curiosity into connection, and questions into qualified leads.

    Spotify - Hans contact Information

    LinkedIn - https://www.linkedin.com/in/hanleenhouts/

    Website -https://www.salesandpepper.com/

    Join the conversation! Connect with Expo Stars on LinkedIn and share your thoughts on the podcast.

    https://www.linkedin.com/company/expostars-interactive-ltd-

    #TheExpoFactor #TradeShowSuccess #NetworkingTips #BusinessGrowth #HumanConnection #VerbalCommunication #StorytellingInSales #EngagementMatters #EventMarketing #TradeShowStrategy #ActiveListening #SalesLeadership #MarketingInsights #B2BMarketing #TradeShowConversations

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    48 分

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