Today I caught up with the lovely Emily Jones who is the founder of Two Shoes Creative, a brand and website design business working with businesses that are led by their passion and purpose.

I wanted to bring Emily on to talk sales pages – as I know this is something she not only does for her clients but also teaches, and as we share a very similar stance on ethics in business I knew she’d have a few nuggets to share!

In this episode we discuss:

• What being an Ethical Entrepreneur means to Emily and how it’s shaped her business
• How our values shape the people we work with
• The top things that Emily sees people putting on their sales pages that can be seen as potentially ‘spammy’
• Pricing – the good the bad and the ugly
• How not to disappoint people during the sales process

You can follow Emily On LinkedIn and Instagram below and visit her website.

Instagram: https://www.instagram.com/twoshoescreative/

LinkedIn: https://www.linkedin.com/in/emilyjonesdesign/

Two Shoes Creative Website: https://twoshoescreative.co.uk/

Head to The Ethical Entrepreneur website for free resources such as the Intro to Ethical Marketing Mini Masterclass and signposting on all things ethics in business:

www.ethical-entrepreneur.com

Follow on Socials:

www.instagram.com/the_ethical_entrepreneur

www.threads.net/@the_ethical_entrepreneur

www.linkedin.com/in/samanthamilburn

Want to work with me? Head to www.sammilburndigitalmarketing.com

Can ChatGPT be used ethically in business?

In this episode I chat with my lovely friend Jess who like me creates content on a daily basis for clients. And like me, we both had HUGE reservations over using ChatGPT. To be fair we still do! But we have worked out how to use it ethically. So if it’s a concern of yours then this is an episode you’ll want to dive into too.

Be warned there is a lot of giggling!

In this episode, we cover:

• What our thoughts were around ChatGPT when it first came out
• What happened to expand our minds and understanding around using AI and ChatGPT
• How we use Chat GPT to save time
• Our privacy concerns around using ChatGPT and how we overcame them
• A few words of warning if you do decide to use it for content creation (and why we still wont use it for content creation for clients!)

You can find Jess, The Little Business Fairy, on Instagram below. Jess provides support for small business in the form of social media, admin and cheerleading support and runs female networking groups in and around Stamford and Peterborough.

The Little Business Fairy https://www.instagram.com/thelittlebusinessfairy/

Fierce Women of Stamford https://www.instagram.com/fiercewomenofstamford/

Fierce Women of Peterborough https://www.instagram.com/fiercewomenofpeterborough/

If you’d like to attend the AI course we’re talking about in this Episode head to Ai Survival Skills and check out their latest workshops https://www.instagram.com/aisurvivalskills/

Head to The Ethical Entrpreneur website for free resources such as the Intro to Ethical Marketing Mini Masterclass and signposting on all things ethics in business:

www.ethical-entrepreneur.com

Follow on Socials:

www.instagram.com/the_ethical_entrepreneur

www.threads.net/@the_ethical_entrepreneur

www.linkedin.com/in/samanthamilburn

Want to work with me? Head to www.sammilburndigitalmarketing.com

This episode was a lot of fun to record with Louise as she's an incredibly passionate entrepreneur who says it from the heart. She's not afraid to explore and have conversations around difficult subjects like coaching in the online industry. I see Lou as a coach, and knowing that she refuses to call herself a coach, I knew this would be the perfect subject matter for us to get our teeth into!

So grab a cuppa or your drink of choice and kick back and settle in for this one.

We cover:

• What Lou's idea of being an ethical entrepreneur is
• The difference between a coach and mentor (and whether there is one!)
• Why Lou won't refer to herself as either of those titles
• Coaching - the good, the bad and the ugly
• Due diligence (and how difficult it is for Sam to say it!)
• And a few rabbit holes in between

You can catch Lou over on Instagram & grab a copy of her free workshop below:

www.instagram.com/louiseharmanco

https://louiseharman.com/rich_witch

To find out more about The Ethical Entrepreneur head to the website where you can download free resources and guides to all things ethical in business. And don't forget to follow! Have a great week.

Head to the website for free resources such as the Intro to Ethical Marketing Mini Masterclass and signposting on all things ethics in business:

www.ethical-entrepreneur.com

Follow on Socials:

www.instagram.com/the_ethical_entrepreneur

www.threads.net/@the_ethical_entrepreneur

www.linkedin.com/in/samanthamilburn

Want to work with me? Head to www.sammilburndigitalmarketing.com

This really is marmite for people and I totally get why. Many of us online have been burnt by the bro marketers so are we now trying to go too far the other way? What tactics are considered unethical and can you really market yourself without getting wrapped up in underhand tactics?

I touch the surface of unethical marketing in this episode. Check it out and then head to the website and download a free copy of the Intro to Ethical Marketing Masterclass to give you a broader overview of ethical marketing.

www.ethical-entrepreneur.com

Follow on Socials:

www.instagram.com/the_ethical_entrepreneur

www.threads.net/@the_ethical_entrepreneur

www.linkedin.com/in/samanthamilburn

Want to work with me? Head to www.sammilburndigitalmarketing.com

What makes a business ethical? Being an ethical marketer I always look at this from a marketing perspective so I spent some time exploring and researching this and came up with 8 recurring principles that I think we can all agree on. Well hopefully most of us! There is way more to this than this brief overview but I think these are the things that we would all like to think of as doing 'good' business whilst staying in alignment with our values.

I hope you agree too!

Head to the website for free resources such as the Intro to Ethical Marketing Mini Masterclass and signposting on all things ethics in business:

www.ethical-entrepreneur.com

Follow on Socials:

www.instagram.com/the_ethical_entrepreneur

www.threads.net/@the_ethical_entrepreneur

www.linkedin.com/in/samanthamilburn

Want to work with me? Head to www.sammilburndigitalmarketing.com

I thought it would be best to start right at the beginning and tell you a bit about me. So who is Sam Milburn and who the hell is she to talk about ethics in business? I share a little about my past and present and how The Ethical Entrepreneur came about!

Head to the website for free resources such as the Intro to Ethical Marketing Mini Masterclass and signposting on all things ethics in business:

www.ethical-entrepreneur.com

Follow on Socials:

www.instagram.com/the_ethical_entrepreneur

www.threads.net/@the_ethical_entrepreneur

www.linkedin.com/in/samanthamilburn

Want to work with me? Head to www.sammilburndigitalmarketing.com

Do you put ethics before profit? Are you an online entrepreneur who's had enough of the word 'authenticity' being banded about until it's lost all meaning and impact? Me too. Welcome to The Ethical Entrepreneur.

First episodes dropping early Feb (launch delayed from 31st Jan due to website tech issues sorry peeps!)

Follow on Social Media:

www.instagram.com/the_ethical_entrepreneur

www.threads.net/@the_ethical_entrepreneur

www.linkedin.com/in/samanthamilburn